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The Art of the Business Model

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A keynote by Andrew Taylor, Director, Bolz Center for Arts Administration, Wisconsin School of Business, for the 2011 Arts Enterprise Summit in Kansas City, MO.

A keynote by Andrew Taylor, Director, Bolz Center for Arts Administration, Wisconsin School of Business, for the 2011 Arts Enterprise Summit in Kansas City, MO.

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  • 1. The Art of the Business Model Andrew TaylorDirector, Bolz Center for Arts Administration Wisconsin School of Business www.bolzcenter.org ataylor@bus.wisc.edu 2011 Arts Enterprise Summit
  • 2. About Me...
  • 3. About Us...
  • 4. The Art of the Business Model Andrew TaylorDirector, Bolz Center for Arts Administration Wisconsin School of Business www.bolzcenter.org ataylor@bus.wisc.edu 2011 Arts Enterprise Summit
  • 5. A Hammer or a Sponge?IMAGE: Flickr photos by Kaworu Koneru (hammer), leshoward (sponge), eriwst (frame)
  • 6. ?What the heck is a Business Model
  • 7. ?What the heck is a Business Model
  • 8. ?What the heck is a Business Model
  • 9. ?What the heck is a Business Model
  • 10. 1 There is only one business model:reliable revenue that exceeds expenses.Clara Mi"er, Nonprofit Finance Fund
  • 11. 2 A business model describes the rationale of how anorganization creates, delivers, and captures value. Alexander Osterwalder & Y Pigneur ves Business Model Generation
  • 12. 3 A business model isan intentional arrangement ofartisans, audiences, and tools.
  • 13. So, let’s talk about tools....
  • 14. Limited Membership SpongeLiability Fiscal Sponsorship DuesCompany Leasing Tickets Credit & Debt Cash Box Office SoleOwnership Proprietorship A Van Tax Status Twitter So, let’s talk about tools....Hammer Hardware Studio Space YouTube & Software
  • 15. “People don’t want to buy a quarter-inch drill. They want a quarter-inch hole.” Theodore LevittIMAGE: Flickr user Cayusa
  • 16. Tools vs. ProblemsIMAGE: Flickr user Whatknot
  • 17. “If you only have a hammer, every problem looks like a nail.” Abraham Maslow (paraphrased)IMAGE: Flickr user bitzcelt
  • 18. So, let’s talk about problems.... Are you kidding me?
  • 19. “The man who knows how will always have a job.The man who also knows why will always be his boss.” Ralph Waldo Emerson 
  • 20. 4 Problems (of many)• Capital• Exchange• Channels• Net Revenue
  • 21. 1 Capital. PROBLEM: How do I gather the space, equipment,and wealth I need to do what I want to do?
  • 22. BuyBuild 1 Borrow Capital. PROBLEM: Receive (gift) Rent How do I gather the space, equipment, and wealth I need to do what I want to do?
  • 23. Sneakers and Studios
  • 24. Loveland: Detroit by the Inch www.makeloveland.com
  • 25. Loveland: Detroit by the Inch www.makeloveland.com
  • 26. Social Impact Bonds Cooperatives Fiscal SponsorshipLow-Profit Limited Liability Company (L3C) B CorporationMicro Finance Series LLC
  • 27. 2 Exchange. PROBLEM:Who pays, for what, for whom, and how? ...and for how much?
  • 28. Like Netflix, but for theater www.acttheatre.org
  • 29. ACT Pass
  • 30. Sloup in St. Louis sloup2122.blogspot.com
  • 31. 3Channels. PROBLEM: How do I connect what I do or what I’ve made to someone else?or...What are the paths to successful exchange?
  • 32. Etsy.com
  • 33. Regretsy.com(where DIY meets WTF)
  • 34. Direct from the Farmer
  • 35. Roadside Culture www.wormfarminstitute.org
  • 36. 4 Net Revenue. PROBLEM:How do I consistently earn more than I spend?
  • 37. EarnMore 4 Net Revenue. PROBLEM: How do I consistently earn more than I spend? Spend Less
  • 38. Spend Less. (or...spend better)The rise of the relentless spendthrift.
  • 39. Delicious Monster www.delicious-monster.com
  • 40. Squarewww.squareup.com
  • 41. 4 Problems (of many)• Capital• Exchange• Channels• Net Revenue
  • 42. Start with the problem, not with the tool.IMAGE: Flickr photos by Kaworu Koneru (hammer) and leshoward (sponge)
  • 43. “Talent hits a targetno one else can hit;Genius hits a targetno one else can see.” Arthur Schopenhauer 
  • 44. “Master your instrument, master the music, and then forget all that and just play.” Charlie Parker
  • 45. Thank You. Andrew Taylor ataylor@bus.wisc.edu www.bolzcenter.orgwww.artfulmanager.com