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SVA Class 1
 

SVA Class 1

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    SVA Class 1 SVA Class 1 Presentation Transcript

    • DESIGN RESEARCHTuesday, November 15, 2011
    • Something not on the siteTuesday, November 15, 2011
    • Hi, I’m Nate Bolt Author, Remote Research President, Bolt | Peters Time lapse addictTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • SF TO PARIS IN TWO MINUTESTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan Museum of ArtTuesday, November 15, 2011
    • What are ways companies conduct research?Tuesday, November 15, 2011
    • oh 60 years ago ai , f ay eTuesday, November 15, 2011
    • 20 years ago us e r re s e a rcb tool sTuesday, November 15, 2011
    • 1995Tuesday, November 15, 2011
    • Decision Theory & Adaptive Systems GroupTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • “Misunderstood animated pedagogical agent or spawn of Satan?”Tuesday, November 15, 2011
    • Bad ResearchTuesday, November 15, 2011
    • 1)Hypothetical Questions 2)A False Premise 3)Opinions are worthlessTuesday, November 15, 2011
    • Never Ask People “Would you use this?”Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Good Research Investigate current behaviorTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Dead Tomato SocietyTuesday, November 15, 2011
    • Plain, Spicy, Extra ChunkyTuesday, November 15, 2011
    • "It used to be that the way to find out what people wanted to eat was to ask them."Tuesday, November 15, 2011
    • Good ResearchTuesday, November 15, 2011
    • 1) Contextual 2) Time-aware 3) BehavioralTuesday, November 15, 2011
    • Screw SurveysTuesday, November 15, 2011
    • Sprint to a functional prototypeTuesday, November 15, 2011
    • A functional prototype can be a static site, low fidelity mock, paper prototype, index cards, …Tuesday, November 15, 2011
    • …but use real data.Tuesday, November 15, 2011
    • IterateTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Good ResearchTuesday, November 15, 2011
    • 1) Sprint to the testable. 2) Iterate.Tuesday, November 15, 2011
    • People lie less at homeTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Since 2007Tuesday, November 15, 2011
    • Can tools make us better researchers?Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruitsTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • What we did for Volkswagen, Esurance, and a Large Retailer •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a labTuesday, November 15, 2011
    • Good ResearchTuesday, November 15, 2011
    • 1) Mix online tools 2) Stream research liveTuesday, November 15, 2011
    • For the rest of us, we have to avoid the big mythTuesday, November 15, 2011
    • The Myth: Geniuses have genius ideas that turn into genius products.Tuesday, November 15, 2011
    • The Truth: Great Ideas come from Other Great IdeasTuesday, November 15, 2011
    • More Truth: Imaginative research facilitates invention.Tuesday, November 15, 2011
    • Research customers the right way •expand notion of what research is •build •behavior •time-awareTuesday, November 15, 2011
    • tech!nol!o!guyTuesday, November 15, 2011
    • 1829Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • 1817Tuesday, November 15, 2011
    • What Makes Beautiful Science?Tuesday, November 15, 2011
    • The ProcessTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • What Makes Beautiful Art?Tuesday, November 15, 2011
    • AuthenticityTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • What Makes Beautiful Technology?Tuesday, November 15, 2011
    • The ExperienceTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • What the Fuck is That?Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE ANYTHINGTuesday, November 15, 2011
    • “BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive PathTuesday, November 15, 2011
    • “USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens | Adaptive PathTuesday, November 15, 2011
    • SO WHAT DO WE DO?Tuesday, November 15, 2011
    • Tony FadellTuesday, November 15, 2011
    • Tony FadellTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • “ Every person on the team should be treated like an artist. ” - Tony FadellTuesday, November 15, 2011
    • Edwin H. LandTuesday, November 15, 2011
    • Edwin H. LandTuesday, November 15, 2011
    • “ Market research is what you do when your product isn’t any good. ” - Edwin H. LandTuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Tuesday, November 15, 2011
    • Some thoughts on analytics What do helicopters do in action movies? ExplodeTuesday, November 15, 2011
    • nate@boltpeters.com @boltronTuesday, November 15, 2011