SVA Class 1
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SVA Class 1 SVA Class 1 Presentation Transcript

  • DESIGN RESEARCHTuesday, November 15, 2011
  • Something not on the siteTuesday, November 15, 2011
  • Hi, I’m Nate Bolt Author, Remote Research President, Bolt | Peters Time lapse addictTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • SF TO PARIS IN TWO MINUTESTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan Museum of ArtTuesday, November 15, 2011
  • What are ways companies conduct research?Tuesday, November 15, 2011
  • oh 60 years ago ai , f ay eTuesday, November 15, 2011
  • 20 years ago us e r re s e a rcb tool sTuesday, November 15, 2011
  • 1995Tuesday, November 15, 2011
  • Decision Theory & Adaptive Systems GroupTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • “Misunderstood animated pedagogical agent or spawn of Satan?”Tuesday, November 15, 2011
  • Bad ResearchTuesday, November 15, 2011
  • 1)Hypothetical Questions 2)A False Premise 3)Opinions are worthlessTuesday, November 15, 2011
  • Never Ask People “Would you use this?”Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Good Research Investigate current behaviorTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Dead Tomato SocietyTuesday, November 15, 2011
  • Plain, Spicy, Extra ChunkyTuesday, November 15, 2011
  • "It used to be that the way to find out what people wanted to eat was to ask them."Tuesday, November 15, 2011
  • Good ResearchTuesday, November 15, 2011
  • 1) Contextual 2) Time-aware 3) BehavioralTuesday, November 15, 2011
  • Screw SurveysTuesday, November 15, 2011
  • Sprint to a functional prototypeTuesday, November 15, 2011
  • A functional prototype can be a static site, low fidelity mock, paper prototype, index cards, …Tuesday, November 15, 2011
  • …but use real data.Tuesday, November 15, 2011
  • IterateTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Good ResearchTuesday, November 15, 2011
  • 1) Sprint to the testable. 2) Iterate.Tuesday, November 15, 2011
  • People lie less at homeTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Since 2007Tuesday, November 15, 2011
  • Can tools make us better researchers?Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruitsTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • What we did for Volkswagen, Esurance, and a Large Retailer •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a labTuesday, November 15, 2011
  • Good ResearchTuesday, November 15, 2011
  • 1) Mix online tools 2) Stream research liveTuesday, November 15, 2011
  • For the rest of us, we have to avoid the big mythTuesday, November 15, 2011
  • The Myth: Geniuses have genius ideas that turn into genius products.Tuesday, November 15, 2011
  • The Truth: Great Ideas come from Other Great IdeasTuesday, November 15, 2011
  • More Truth: Imaginative research facilitates invention.Tuesday, November 15, 2011
  • Research customers the right way •expand notion of what research is •build •behavior •time-awareTuesday, November 15, 2011
  • tech!nol!o!guyTuesday, November 15, 2011
  • 1829Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • 1817Tuesday, November 15, 2011
  • What Makes Beautiful Science?Tuesday, November 15, 2011
  • The ProcessTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • What Makes Beautiful Art?Tuesday, November 15, 2011
  • AuthenticityTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • What Makes Beautiful Technology?Tuesday, November 15, 2011
  • The ExperienceTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • What the Fuck is That?Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE ANYTHINGTuesday, November 15, 2011
  • “BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive PathTuesday, November 15, 2011
  • “USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens | Adaptive PathTuesday, November 15, 2011
  • SO WHAT DO WE DO?Tuesday, November 15, 2011
  • Tony FadellTuesday, November 15, 2011
  • Tony FadellTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • “ Every person on the team should be treated like an artist. ” - Tony FadellTuesday, November 15, 2011
  • Edwin H. LandTuesday, November 15, 2011
  • Edwin H. LandTuesday, November 15, 2011
  • “ Market research is what you do when your product isn’t any good. ” - Edwin H. LandTuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Tuesday, November 15, 2011
  • Some thoughts on analytics What do helicopters do in action movies? ExplodeTuesday, November 15, 2011
  • nate@boltpeters.com @boltronTuesday, November 15, 2011