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DESIGN                             RESEARCHTuesday, November 15, 2011
Something not on the siteTuesday, November 15, 2011
Hi, I’m Nate Bolt                   Author, Remote Research                   President, Bolt | Peters                   T...
Tuesday, November 15, 2011
SF TO PARIS IN TWO MINUTESTuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Morgan Holtzer                   Project Manager,                   Web Group, Digital Media                   The Metropo...
What are ways                             companies conduct                                research?Tuesday, November 15, ...
oh                        60 years ago          ai ,                 f ay                         eTuesday, November 15, 2...
20 years ago         us e r    re s e           a rcb     tool           sTuesday, November 15, 2011
1995Tuesday, November 15, 2011
Decision Theory & Adaptive      Systems GroupTuesday, November 15, 2011
Tuesday, November 15, 2011
“Misunderstood animated                         pedagogical agent or spawn of                         Satan?”Tuesday, Nove...
Bad ResearchTuesday, November 15, 2011
1)Hypothetical Questions                  2)A False Premise                  3)Opinions are worthlessTuesday, November 15,...
Never Ask People                     “Would you use this?”Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good Research                             Investigate current behaviorTuesday, November 15, 2011
Tuesday, November 15, 2011
Dead Tomato SocietyTuesday, November 15, 2011
Plain, Spicy, Extra ChunkyTuesday, November 15, 2011
"It used to be that the way to                             find out what people wanted                                to ea...
Good ResearchTuesday, November 15, 2011
1) Contextual                             2) Time-aware                             3) BehavioralTuesday, November 15, 2011
Screw SurveysTuesday, November 15, 2011
Sprint to a                       functional prototypeTuesday, November 15, 2011
A functional prototype                can be a static site, low                 fidelity mock, paper                prototy...
…but use real data.Tuesday, November 15, 2011
IterateTuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Good ResearchTuesday, November 15, 2011
1) Sprint to the testable.             2) Iterate.Tuesday, November 15, 2011
People lie less                               at homeTuesday, November 15, 2011
Tuesday, November 15, 2011
Since 2007Tuesday, November 15, 2011
Can tools make us better                            researchers?Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
What we did for                                  Rdio                   •GoToMeeting: 5 users (moderated)                 ...
Tuesday, November 15, 2011
What we did for                    Volkswagen, Esurance,                     and a Large Retailer                   •$50 W...
Good ResearchTuesday, November 15, 2011
1) Mix online tools             2) Stream research liveTuesday, November 15, 2011
For the rest of us,                             we have to avoid                               the big mythTuesday, Novemb...
The Myth:                Geniuses have genius ideas                  that turn into genius                        products...
The Truth:                    Great Ideas come from                      Other Great IdeasTuesday, November 15, 2011
More Truth:                       Imaginative research                        facilitates invention.Tuesday, November 15, ...
Research customers                           the right way              •expand notion of what research is              •b...
tech!nol!o!guyTuesday, November 15, 2011
1829Tuesday, November 15, 2011
Tuesday, November 15, 2011
1817Tuesday, November 15, 2011
What Makes Beautiful Science?Tuesday, November 15, 2011
The ProcessTuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Art?Tuesday, November 15, 2011
AuthenticityTuesday, November 15, 2011
Tuesday, November 15, 2011
What Makes Beautiful Technology?Tuesday, November 15, 2011
The ExperienceTuesday, November 15, 2011
Tuesday, November 15, 2011
What the Fuck is That?Tuesday, November 15, 2011
Tuesday, November 15, 2011
EVERYONE WANTS TO                MAKE A DIFFERENCE                BUT RESEARCH DOESN’T GUARANTEE ANYTHINGTuesday, November...
“BUILD                  STUFF                 THAT’S                 COOL”                             Peter Merholz | Ada...
“USABILITY      TESTING IS      A PATH TO       FAILURE”                             Todd Wilkens | Adaptive PathTuesday, ...
SO WHAT DO WE DO?Tuesday, November 15, 2011
Tony FadellTuesday, November 15, 2011
Tony FadellTuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
“ Every person on the team                               should be treated like an artist. ”                              ...
Edwin H. LandTuesday, November 15, 2011
Edwin H. LandTuesday, November 15, 2011
“ Market research is what you do                               when your product isn’t any                               g...
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Tuesday, November 15, 2011
Some thoughts on analytics          What do helicopters do in action movies?                                      ExplodeT...
nate@boltpeters.com                                 @boltronTuesday, November 15, 2011
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SVA Class 1

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Transcript of "SVA Class 1"

  1. 1. DESIGN RESEARCHTuesday, November 15, 2011
  2. 2. Something not on the siteTuesday, November 15, 2011
  3. 3. Hi, I’m Nate Bolt Author, Remote Research President, Bolt | Peters Time lapse addictTuesday, November 15, 2011
  4. 4. Tuesday, November 15, 2011
  5. 5. SF TO PARIS IN TWO MINUTESTuesday, November 15, 2011
  6. 6. Tuesday, November 15, 2011
  7. 7. Tuesday, November 15, 2011
  8. 8. Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan Museum of ArtTuesday, November 15, 2011
  9. 9. What are ways companies conduct research?Tuesday, November 15, 2011
  10. 10. oh 60 years ago ai , f ay eTuesday, November 15, 2011
  11. 11. 20 years ago us e r re s e a rcb tool sTuesday, November 15, 2011
  12. 12. 1995Tuesday, November 15, 2011
  13. 13. Decision Theory & Adaptive Systems GroupTuesday, November 15, 2011
  14. 14. Tuesday, November 15, 2011
  15. 15. “Misunderstood animated pedagogical agent or spawn of Satan?”Tuesday, November 15, 2011
  16. 16. Bad ResearchTuesday, November 15, 2011
  17. 17. 1)Hypothetical Questions 2)A False Premise 3)Opinions are worthlessTuesday, November 15, 2011
  18. 18. Never Ask People “Would you use this?”Tuesday, November 15, 2011
  19. 19. Tuesday, November 15, 2011
  20. 20. Tuesday, November 15, 2011
  21. 21. Tuesday, November 15, 2011
  22. 22. Good Research Investigate current behaviorTuesday, November 15, 2011
  23. 23. Tuesday, November 15, 2011
  24. 24. Dead Tomato SocietyTuesday, November 15, 2011
  25. 25. Plain, Spicy, Extra ChunkyTuesday, November 15, 2011
  26. 26. "It used to be that the way to find out what people wanted to eat was to ask them."Tuesday, November 15, 2011
  27. 27. Good ResearchTuesday, November 15, 2011
  28. 28. 1) Contextual 2) Time-aware 3) BehavioralTuesday, November 15, 2011
  29. 29. Screw SurveysTuesday, November 15, 2011
  30. 30. Sprint to a functional prototypeTuesday, November 15, 2011
  31. 31. A functional prototype can be a static site, low fidelity mock, paper prototype, index cards, …Tuesday, November 15, 2011
  32. 32. …but use real data.Tuesday, November 15, 2011
  33. 33. IterateTuesday, November 15, 2011
  34. 34. Tuesday, November 15, 2011
  35. 35. Tuesday, November 15, 2011
  36. 36. Good ResearchTuesday, November 15, 2011
  37. 37. 1) Sprint to the testable. 2) Iterate.Tuesday, November 15, 2011
  38. 38. People lie less at homeTuesday, November 15, 2011
  39. 39. Tuesday, November 15, 2011
  40. 40. Since 2007Tuesday, November 15, 2011
  41. 41. Can tools make us better researchers?Tuesday, November 15, 2011
  42. 42. Tuesday, November 15, 2011
  43. 43. Tuesday, November 15, 2011
  44. 44. Tuesday, November 15, 2011
  45. 45. Tuesday, November 15, 2011
  46. 46. What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruitsTuesday, November 15, 2011
  47. 47. Tuesday, November 15, 2011
  48. 48. What we did for Volkswagen, Esurance, and a Large Retailer •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a labTuesday, November 15, 2011
  49. 49. Good ResearchTuesday, November 15, 2011
  50. 50. 1) Mix online tools 2) Stream research liveTuesday, November 15, 2011
  51. 51. For the rest of us, we have to avoid the big mythTuesday, November 15, 2011
  52. 52. The Myth: Geniuses have genius ideas that turn into genius products.Tuesday, November 15, 2011
  53. 53. The Truth: Great Ideas come from Other Great IdeasTuesday, November 15, 2011
  54. 54. More Truth: Imaginative research facilitates invention.Tuesday, November 15, 2011
  55. 55. Research customers the right way •expand notion of what research is •build •behavior •time-awareTuesday, November 15, 2011
  56. 56. tech!nol!o!guyTuesday, November 15, 2011
  57. 57. 1829Tuesday, November 15, 2011
  58. 58. Tuesday, November 15, 2011
  59. 59. 1817Tuesday, November 15, 2011
  60. 60. What Makes Beautiful Science?Tuesday, November 15, 2011
  61. 61. The ProcessTuesday, November 15, 2011
  62. 62. Tuesday, November 15, 2011
  63. 63. What Makes Beautiful Art?Tuesday, November 15, 2011
  64. 64. AuthenticityTuesday, November 15, 2011
  65. 65. Tuesday, November 15, 2011
  66. 66. What Makes Beautiful Technology?Tuesday, November 15, 2011
  67. 67. The ExperienceTuesday, November 15, 2011
  68. 68. Tuesday, November 15, 2011
  69. 69. What the Fuck is That?Tuesday, November 15, 2011
  70. 70. Tuesday, November 15, 2011
  71. 71. EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE ANYTHINGTuesday, November 15, 2011
  72. 72. “BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive PathTuesday, November 15, 2011
  73. 73. “USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens | Adaptive PathTuesday, November 15, 2011
  74. 74. SO WHAT DO WE DO?Tuesday, November 15, 2011
  75. 75. Tony FadellTuesday, November 15, 2011
  76. 76. Tony FadellTuesday, November 15, 2011
  77. 77. Tuesday, November 15, 2011
  78. 78. Tuesday, November 15, 2011
  79. 79. “ Every person on the team should be treated like an artist. ” - Tony FadellTuesday, November 15, 2011
  80. 80. Edwin H. LandTuesday, November 15, 2011
  81. 81. Edwin H. LandTuesday, November 15, 2011
  82. 82. “ Market research is what you do when your product isn’t any good. ” - Edwin H. LandTuesday, November 15, 2011
  83. 83. Tuesday, November 15, 2011
  84. 84. Tuesday, November 15, 2011
  85. 85. Tuesday, November 15, 2011
  86. 86. Tuesday, November 15, 2011
  87. 87. Some thoughts on analytics What do helicopters do in action movies? ExplodeTuesday, November 15, 2011
  88. 88. nate@boltpeters.com @boltronTuesday, November 15, 2011
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