SVA Class 1
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  • 1. DESIGN RESEARCHTuesday, November 15, 2011
  • 2. Something not on the siteTuesday, November 15, 2011
  • 3. Hi, I’m Nate Bolt Author, Remote Research President, Bolt | Peters Time lapse addictTuesday, November 15, 2011
  • 4. Tuesday, November 15, 2011
  • 5. SF TO PARIS IN TWO MINUTESTuesday, November 15, 2011
  • 6. Tuesday, November 15, 2011
  • 7. Tuesday, November 15, 2011
  • 8. Morgan Holtzer Project Manager, Web Group, Digital Media The Metropolitan Museum of ArtTuesday, November 15, 2011
  • 9. What are ways companies conduct research?Tuesday, November 15, 2011
  • 10. oh 60 years ago ai , f ay eTuesday, November 15, 2011
  • 11. 20 years ago us e r re s e a rcb tool sTuesday, November 15, 2011
  • 12. 1995Tuesday, November 15, 2011
  • 13. Decision Theory & Adaptive Systems GroupTuesday, November 15, 2011
  • 14. Tuesday, November 15, 2011
  • 15. “Misunderstood animated pedagogical agent or spawn of Satan?”Tuesday, November 15, 2011
  • 16. Bad ResearchTuesday, November 15, 2011
  • 17. 1)Hypothetical Questions 2)A False Premise 3)Opinions are worthlessTuesday, November 15, 2011
  • 18. Never Ask People “Would you use this?”Tuesday, November 15, 2011
  • 19. Tuesday, November 15, 2011
  • 20. Tuesday, November 15, 2011
  • 21. Tuesday, November 15, 2011
  • 22. Good Research Investigate current behaviorTuesday, November 15, 2011
  • 23. Tuesday, November 15, 2011
  • 24. Dead Tomato SocietyTuesday, November 15, 2011
  • 25. Plain, Spicy, Extra ChunkyTuesday, November 15, 2011
  • 26. "It used to be that the way to find out what people wanted to eat was to ask them."Tuesday, November 15, 2011
  • 27. Good ResearchTuesday, November 15, 2011
  • 28. 1) Contextual 2) Time-aware 3) BehavioralTuesday, November 15, 2011
  • 29. Screw SurveysTuesday, November 15, 2011
  • 30. Sprint to a functional prototypeTuesday, November 15, 2011
  • 31. A functional prototype can be a static site, low fidelity mock, paper prototype, index cards, …Tuesday, November 15, 2011
  • 32. …but use real data.Tuesday, November 15, 2011
  • 33. IterateTuesday, November 15, 2011
  • 34. Tuesday, November 15, 2011
  • 35. Tuesday, November 15, 2011
  • 36. Good ResearchTuesday, November 15, 2011
  • 37. 1) Sprint to the testable. 2) Iterate.Tuesday, November 15, 2011
  • 38. People lie less at homeTuesday, November 15, 2011
  • 39. Tuesday, November 15, 2011
  • 40. Since 2007Tuesday, November 15, 2011
  • 41. Can tools make us better researchers?Tuesday, November 15, 2011
  • 42. Tuesday, November 15, 2011
  • 43. Tuesday, November 15, 2011
  • 44. Tuesday, November 15, 2011
  • 45. Tuesday, November 15, 2011
  • 46. What we did for Rdio •GoToMeeting: 5 users (moderated) •UserTesting.com: 10 users (self- moderated) •Usabilla: 50 users (automated) •Ethnio: 468 recruitsTuesday, November 15, 2011
  • 47. Tuesday, November 15, 2011
  • 48. What we did for Volkswagen, Esurance, and a Large Retailer •$50 Webcam •Free Ustream account •Observed mobile users in-store and in a labTuesday, November 15, 2011
  • 49. Good ResearchTuesday, November 15, 2011
  • 50. 1) Mix online tools 2) Stream research liveTuesday, November 15, 2011
  • 51. For the rest of us, we have to avoid the big mythTuesday, November 15, 2011
  • 52. The Myth: Geniuses have genius ideas that turn into genius products.Tuesday, November 15, 2011
  • 53. The Truth: Great Ideas come from Other Great IdeasTuesday, November 15, 2011
  • 54. More Truth: Imaginative research facilitates invention.Tuesday, November 15, 2011
  • 55. Research customers the right way •expand notion of what research is •build •behavior •time-awareTuesday, November 15, 2011
  • 56. tech!nol!o!guyTuesday, November 15, 2011
  • 57. 1829Tuesday, November 15, 2011
  • 58. Tuesday, November 15, 2011
  • 59. 1817Tuesday, November 15, 2011
  • 60. What Makes Beautiful Science?Tuesday, November 15, 2011
  • 61. The ProcessTuesday, November 15, 2011
  • 62. Tuesday, November 15, 2011
  • 63. What Makes Beautiful Art?Tuesday, November 15, 2011
  • 64. AuthenticityTuesday, November 15, 2011
  • 65. Tuesday, November 15, 2011
  • 66. What Makes Beautiful Technology?Tuesday, November 15, 2011
  • 67. The ExperienceTuesday, November 15, 2011
  • 68. Tuesday, November 15, 2011
  • 69. What the Fuck is That?Tuesday, November 15, 2011
  • 70. Tuesday, November 15, 2011
  • 71. EVERYONE WANTS TO MAKE A DIFFERENCE BUT RESEARCH DOESN’T GUARANTEE ANYTHINGTuesday, November 15, 2011
  • 72. “BUILD STUFF THAT’S COOL” Peter Merholz | Adaptive PathTuesday, November 15, 2011
  • 73. “USABILITY TESTING IS A PATH TO FAILURE” Todd Wilkens | Adaptive PathTuesday, November 15, 2011
  • 74. SO WHAT DO WE DO?Tuesday, November 15, 2011
  • 75. Tony FadellTuesday, November 15, 2011
  • 76. Tony FadellTuesday, November 15, 2011
  • 77. Tuesday, November 15, 2011
  • 78. Tuesday, November 15, 2011
  • 79. “ Every person on the team should be treated like an artist. ” - Tony FadellTuesday, November 15, 2011
  • 80. Edwin H. LandTuesday, November 15, 2011
  • 81. Edwin H. LandTuesday, November 15, 2011
  • 82. “ Market research is what you do when your product isn’t any good. ” - Edwin H. LandTuesday, November 15, 2011
  • 83. Tuesday, November 15, 2011
  • 84. Tuesday, November 15, 2011
  • 85. Tuesday, November 15, 2011
  • 86. Tuesday, November 15, 2011
  • 87. Some thoughts on analytics What do helicopters do in action movies? ExplodeTuesday, November 15, 2011
  • 88. nate@boltpeters.com @boltronTuesday, November 15, 2011