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Remote Research, The Talk.
 

Remote Research, The Talk.

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Slides from Nate's IxDA & UPA & SVA talks in Los Angeles and New York in May and June of 2010. Most of these won't make any damn sense but more information is in the actual book here: ...

Slides from Nate's IxDA & UPA & SVA talks in Los Angeles and New York in May and June of 2010. Most of these won't make any damn sense but more information is in the actual book here: http://bit.ly/ZlDoQ and on our site http://remoteusability.com.

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    Remote Research, The Talk. Remote Research, The Talk. Presentation Transcript

    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • flickr/thetruthabout Thursday, July 1, 2010
    • REMOTE RESEARCH In person (95%) Definition: Remote (5%) Research where the participant is not sharing physical space with the researcher. % of qualitative research done remotely* *Source: BP’s best guess Thursday, July 1, 2010
    • #UXREMOTE Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • WHEN DOES REMOTE WIN? Thursday, July 1, 2010
    • Marv. Creative director UX designer product manager developer IA. Thursday, July 1, 2010
    • Marv’s Boss. He’s always on a plane and loves birds. Thursday, July 1, 2010
    • Hey Marv, I want to save some money on research. Thursday, July 1, 2010
    • NATIVE ENVIRONMENT CHEAP ETHNOGRAPHY, NOT CHEAP LAB. Thursday, July 1, 2010
    • TIME-AWARE RESEARCH IS THE BEST Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • I’LL TRADE YOU TIME FOR PHYSICAL PRESENCE Thursday, July 1, 2010
    • INVOLVED OBSERVERS Easier to collaborate in real time. Thursday, July 1, 2010
    • Geography TEXT Thursday, July 1, 2010
    • WHEN DOES REMOTE LOSE? Thursday, July 1, 2010
    • Hey Marv, I want feedback on our MMO video game from 13yo English speaking kids in France & Latin America with webcams. Thursday, July 1, 2010
    • I guess, Boss. Might be hard to do with remote testing. Thursday, July 1, 2010
    • BANDWIDTH Yes, it’s an issue. Thursday, July 1, 2010
    • TRANSLATION It’s expensive and di cult to do live. Thursday, July 1, 2010
    • MINORS Consent is a bear. Especially if they’re under 13. Thursday, July 1, 2010
    • FACES Most users don’t have webcams. Webcams are a little invasive. Thursday, July 1, 2010
    • SUPER DUPER SECURITY Thursday, July 1, 2010
    • AN EPIC FAIL. Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • How To Find Actual English Speakers: What Happens When You Let Go Of A Balloon? Thursday, July 1, 2010
    • WHAT WENT WRONG Coins were way more valuable than we expected People mis-assessed their English levels Bandwidth was really a problem Nobody plays Habbo when their parents are home to consent Thursday, July 1, 2010
    • DESIGNING REMOTE STUDIES Thursday, July 1, 2010
    • Yo Marv, get me some insight on WHY people are bailing out of checkout. Thursday, July 1, 2010
    • Sure, Boss. Let’s intercept & observe 10 users live with screen-sharing, and do 10 self- moderated with usertesting.com Thursday, July 1, 2010
    • TIME-AWARE TASKS Told to find purple pumps. Has to wear this for sister’s wedding this weekend. Doesn’t care. Whole different interview. Thursday, July 1, 2010
    • REAL TIME OBSERVERS Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • PROTOTYPES, WIREFRAMES, SKETCHES? Thursday, July 1, 2010
    • HECK YES. Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • 10 YEARS 244 STUDIES 2,915 PARTICIPANTS (MODERATED) 95 ORGANIZATIONS 19,610 HOURS Thursday, July 1, 2010
    • 60% PROTOTYPE RESEARCH Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • A DINOSAUR FAMILY EXPLAINS INFORMATION ARCHITECTURE Thursday, July 1, 2010
    • Marv-o: are their any UX web apps we can use for online research? Thursday, July 1, 2010
    • Sure, boss. There is an AVALANCHE of UX TOOLS. Thursday, July 1, 2010
    • “At least a little behavioral” Surveys. Web Analytics. Thursday, July 1, 2010
    • FIVE CATEGORIES • Moderated (screen-sharing + audio) • Self-moderated (usertesting.com) • Automated (loop11, usabilla) • Fancy Analytics on Steroids (crazyegg) • Diary (revelation) Thursday, July 1, 2010
    • Moderated Self-Moderated For A Long Time Automated Live Conceptual Automated Static Web Analytics Thursday, July 1, 2010
    • Talk To People People Talk To A Machine For A Long Time Task Bar On A Live Site Tasks On Concepts Task Bar On Images Fancy-Ass Analytics Thursday, July 1, 2010
    • Insight Ammunition For Ad Agencies More Ammunition I.A. & Navigation Still More Ammunition Just Better Analytics Thursday, July 1, 2010
    • Moderated Self-Moderated For A Long Time Automated Live Conceptual Automated Static Deep Behavioral UX Web Analytics Insight Thursday, July 1, 2010
    • Moderated Opinions Self-Moderated For A Long Time Automated Live Conceptual Automated Static Web Analytics Thursday, July 1, 2010
    • Moderated Ad Agencies Love It Self-Moderated For A Long Time Automated Live Conceptual Automated Static Web Analytics Thursday, July 1, 2010
    • Moderated “Online Qualitative Self-Moderated Research” For A Long Time Automated Live Conceptual Automated Static Web Analytics Thursday, July 1, 2010
    • Moderated Jared Spool Hates It Self-Moderated For A Long Time Automated Live Conceptual Automated Static Web Analytics Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • THAT WAS 293 WORDS Thursday, July 1, 2010
    • USABILLA Clicks & Questions Heatmaps You do your own recruiting $49 - $199 Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • LOOP11 (UN-MODERATED) TEXT Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • * $49/mo * Integrated VOIP * iPad Viewing Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • Moderated Self-Moderated Automated Live Conceptual Automated Static Web Analytics Thursday, July 1, 2010
    • WHAT WE USE. A LOT. • Ethnio • GoToMeeting + iShowYouHD • Usabilla + Usertesting.com Thursday, July 1, 2010
    • RECRUITING FOR REMOTE Thursday, July 1, 2010
    • So Marv, how do we find people for these studies? Thursday, July 1, 2010
    • Stop harassing me and get o that weird plane. Thursday, July 1, 2010
    • RECRUITING OPTIONS Realness Grab someone in the hallway Grab someone who isn’t directly involved in your project IM your friends for a quick look Panels and recruiting agencies Real customers from marketing lists Site intercepts Thursday, July 1, 2010
    • GOLD STANDARD Live recruiting Get as close as you can Thursday, July 1, 2010
    • RECRUITING OPTIONS Ethnio Links or house ads to online forms Recruiting agencies Customer email lists Panels Craigslist/online ads Thursday, July 1, 2010
    • USE ETHNIO WHEN Website access Some budget Quotas are relatively simple Thursday, July 1, 2010
    • USE FORMS WHEN You can place a link but not code Low budget Quotas are relatively complex Options: Google Docs Wufoo Thursday, July 1, 2010
    • USE AGENCIES WHEN No website access People whine about first-time visitors Higher budget Online recruiting failed Thursday, July 1, 2010
    • CUSTOMER LISTS Sub-segments Ownership requirements No website access Thursday, July 1, 2010
    • PANELS Thursday, July 1, 2010
    • SORT OF Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • CRAIGSLIST When other methods don’t work No dough Takes a while Embarrassing to admit to your friends Thursday, July 1, 2010
    • LIVE RECRUITING MATH Target: 6 recruits/hour Allow for: 1% response (low average You Need: 10,000 uniques/day Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • Paying Incentives Collect minimal personal info Deliver quickly Appropriate for location Thursday, July 1, 2010
    • HOW TO BE graceful When All Your TECHNOLOGY BREAKS Thursday, July 1, 2010
    • WHAT THEY WORRY ABOUT Thursday, July 1, 2010
    • WHO ARE YOU AND CAN I TRUST YOU? Thursday, July 1, 2010
    • IF YOU CAN SEE MY SCREEN, CAN YOU SEE MY FACE? Thursday, July 1, 2010
    • WILL YOU BE ABLE TO TAKE CONTROL OF MY COMPUTER? Thursday, July 1, 2010
    • WILL YOU HELP ME GET THE PLUG-IN OFF MY COMPUTER AT THE END? Thursday, July 1, 2010
    • WILL THIS WORK IF I HAVE A FIREWALL/PROXY/STRICT IT DEPARTMENT? Thursday, July 1, 2010
    • IS THIS GOING TO END UP ON YOUTUBE? Thursday, July 1, 2010
    • OXYMORON? REMOTE EMPATHY Thursday, July 1, 2010
    • EMPATHY TIP Get someone on the phone Give them an impossible puzzle Thursday, July 1, 2010
    • HYBRID STUDIES Numbers actually do lie sometimes And they don’t tell you the why 3-5 remote interviews is all you need Thursday, July 1, 2010
    • MOBILE REMOTE RESEARCH? Thursday, July 1, 2010
    • ? Thursday, July 1, 2010
    • ADVANCED TECHNIQUES One to many moderation Multi-threading Thursday, July 1, 2010
    • PORTABLE RESEARCH Thursday, July 1, 2010
    • Thursday, July 1, 2010
    • BURN THE SCRIPT FIND OUT WHAT MATTERS. Thursday, July 1, 2010
    • ADVANCED TECHNIQUES High Emotions Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • TEXT Thursday, July 1, 2010
    • THE FUTURE Thursday, July 1, 2010
    • remoteusability.com Thursday, July 1, 2010
    • @boltron Thursday, July 1, 2010