IN THE MOMENT
UX RESEARCH ABOUT LIFE
NOT JUST INTERFACES

• “Impact of
digital
technology on
society” at
UCSD
• Co-founded
B|P in 2001
• 8 people. UX
research and
Design
• 1,972
Participants.
188 UX
Research
Studies.
photo by andy price visualpause.com

Everyone wants a hit
• Is my interface a hit?
• Great interaction design and research don’t
guarantee success.
• Task completion rates = 99% lame

“cool”
-Peter Merholz | Adaptive Path
Brian Oberkirch

“usability is a path to
failure”
-Todd Wilkens | Adaptive Path

So what do we do?