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Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design
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Mark Trammell and Karina Van Schaardenburg - Research Behind The New Twitter Design

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Most everything built at Twitter is designed by watching how people use the service in new and interesting ways and incorporating those ideas. #NewTwitter, Twitter.com's biggest change in its …

Most everything built at Twitter is designed by watching how people use the service in new and interesting ways and incorporating those ideas. #NewTwitter, Twitter.com's biggest change in its four-year history, called for iterative research that allowed designers and developers to quickly experiment with wide-ranging changes. Trammell & Karina will share how existing patterns affected the current design of Twitter, what worked (and what didn't work) with #NewTwitter's early research methodology, and what they're doing to better understand how folks discover what's happening.

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  • New Twitter front-end architecture\n
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  • Exposing part of the conversation\n
  • Exposing part of the conversation\n
  • Exposing part of the conversation\n
  • Exposing part of the conversation\n
  • Exposing part of the conversation\n
  • Exposing part of the conversation\n
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  • The day before we sat around for the customary “haters gonna hate” talk.\n
  • So we got this kind of feedback, we knew we’d be hearing from people who didn’t like change, didn’t like the way we changed things, whatever.\n\nWhat we weren’t prepared for, was this kind of feedback...\n
  • Specifically, the amount of overwhelmingly positive feedback. We thought we had something pretty special, because we, as a company, use what we design and produce, and we really liked it.\n
  • But still, the positive feedback has always way overshadowed the negative feedback...\n\nAnd quite a strong statement and one of the tweets I enjoyed seeing the most...\n
  • If you know anything about my career and previous employers, you’ll understand why this one was so rewarding to see...\n
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  • Transcript

    • 1. Mark Trammell @trammellThe design research behind#NewTwitter Karina van Schaardenberg @kvanscha
    • 2. DesignPhilosophy
    • 3. retweets
    • 4. lists
    • 5. hashtags
    • 6. mentions & replies
    • 7. Why#NewTwitter?
    • 8. links
    • 9. mentioning
    • 10. related information
    • 11. RemoveFriction
    • 12. Methodology
    • 13. DesignEvolution
    • 14. “I wanna show yousomething I’ve been thinking about.” @ev
    • 15. It doesn’t feelTwittery
    • 16. What does Artful“feels like Twitter” Aerodynamic mean? Balanced What is Twittery? Powerful Responsive Streamlined Open
    • 17. Response
    • 18. PLANETGRADY Grady#newtwitter is hideous.... hate it27 Sep__raawr__ =)I dont like the #newtwitter. I dont know? maybe im justnot used to it.28 Septhemankd Keith Dixonthis #newtwitter is some #bullshit im going back to theold one4 Novjenniiiii_s Jenni Simpkini absolutely hate #newtwitter6 Nov
    • 19. stephenpdiesel Stephen Diesel#newtwitter is so effing sexy.28 Sepjerodrig Jeremy@twitter I must say I am really enjoying #newtwitter28 Seplguess14 Lindsey Guesskinda digging the #NewTwitter !!!!!4 Novleiandroid Leia HaidarOmg, the #newtwitter is AWESOOMME!!!! :D24 Sep
    • 20. mikedbennett Mike BennettI like the #newtwitter. The layout is much more intelligentand informative.24 Seplivlab Livia LabateAgain, #newtwitter, outstanding. It’s surprising whensomething you think is pretty good gets even better.16 SepAbigailHS Abby SnyderHoly #newtwitter I think I actually love you.16 SepitsclaudiaTOS Claudia Nyarkoum so, i freaking love the #newtwitter, makes everything10X easier.27 Sep
    • 21. marissamayer Marissa MayerI’ve been using it for about 10 days, and I really love the#NewTwitter interface..30 Sep
    • 22. Wrap
    • 23. Fin

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