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Jared Spool - Opening Plenary

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  • Transcript

    • 1. Presentation TitleJared M. Spool (@jmspool) User Interface Engineering
    • 2. - One -The Blank
    • 3. Observation: Blank Searches in Logs
    • 4. Inference #1: User presses return when entering username
    • 5. Inference #1: User presses return when entering usernameInference #2: User clicks Search button without query
    • 6. Inference #1: User presses return when entering usernameInference #2: User clicks Search button without queryInference #3: Log file isn’t recording search term
    • 7. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign OnInference #2: User clicks Search button without queryInference #3: Log file isn’t recording search term
    • 8. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query boxInference #3: Log file isn’t recording search term
    • 9. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query box Opinion: The user thinks Search will get expanded optionsInference #3: Log file isn’t recording search term
    • 10. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query box Opinion: The user thinks Search will get expanded optionsInference #3: Log file isn’t recording search term Opinion: Bug in the log system
    • 11. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign On Recommendation: Change focus to Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query box Opinion: The user thinks Search will get expanded optionsInference #3: Log file isn’t recording search term Opinion: Bug in the log system
    • 12. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign On Recommendation: Change focus to Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query box Recommendation: Change design of query box Opinion: The user thinks Search will get expanded optionsInference #3: Log file isn’t recording search term Opinion: Bug in the log system
    • 13. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign On Recommendation: Change focus to Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query box Recommendation: Change design of query box Opinion: The user thinks Search will get expanded options Recommendation: Add advanced Search capabilityInference #3: Log file isn’t recording search term Opinion: Bug in the log system
    • 14. Inference #1: User presses return when entering username Opinion: The focus is on Search instead of Sign On Recommendation: Change focus to Sign OnInference #2: User clicks Search button without query Opinion: The user doesn’t understand the query box Recommendation: Change design of query box Opinion: The user thinks Search will get expanded options Recommendation: Add advanced Search capabilityInference #3: Log file isn’t recording search term Opinion: Bug in the log system Recommendation: Fix bug
    • 15. - Two -Abandonment
    • 16. Initial DesignShopping Cart Abandonment: 65%
    • 17. Initial DesignShopping Cart Abandonment: 65% After Security UpgradeShopping Cart Abandonment: 65%
    • 18. Initial DesignShopping Cart Abandonment: 65% After Security UpgradeShopping Cart Abandonment: 65% After Messaging ChangesShopping Cart Abandonment: 65%
    • 19. - Interlude -The Path to Decision
    • 20. Design Decision
    • 21. Design Decision Observation
    • 22. Design Decision Observation
    • 23. Design Decision Inference Observation
    • 24. Design DecisionOpinion/Theory Inference Observation
    • 25. Design DecisionRecommendationOpinion/Theory Inference Observation
    • 26. Design DecisionRecommendationOpinion/Theory Inference Observation
    • 27. Design DecisionRecommendationOpinion/Theory Inference Observation
    • 28. Making Solid Inferences Team needs to carefully consider alternatives Brainstorm on techniques for eliminating possibilities Schedule subsequent research quickly Use fast iterations to reduce risk
    • 29. - Three - The TrueExperience
    • 30. Netraker-based Compelled Shopping Study Study
    • 31. Netraker-based Compelled Shopping Study Study Find assigned product:1 min 18 sec
    • 32. Netraker-based Compelled Shopping Study Study Find assigned product:1 min 18 sec Find dream product:1 min 42 sec
    • 33. Netraker-based Compelled Shopping Study Study Find assigned product:1 min 18 sec Find desired product: Find dream product: 18m1 min 42 sec
    • 34. - One -Analytics
    • 35. Presentation Summary
    • 36. More Info from UserInterface Engineering Jared M. Spool User Interface Engineering www.uie.com @jmspool • jspool@uie.com
    • 37. More Info from UserInterface Engineering Newsletter: UIEtips (FREE) Jared M. Spool User Interface Engineering www.uie.com @jmspool • jspool@uie.com
    • 38. More Info from UserInterface Engineering Newsletter: UIEtips (FREE) UIE Virtual Seminars Jared M. Spool User Interface Engineering www.uie.com @jmspool • jspool@uie.com