Brian Krausz - The SaaSification of User Research

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A/B testing, interrupt studies, and similar tests are shifting from in-house software to more general, and increasingly powerful, online solutions. This talk will explore the surge in UX tools being offered as online services. Brian will discuss the advantages of this trend as more UX research tasks and tools are offloaded to external companies.

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  • Brian Krausz - The SaaSification of User Research

    1. 1. The SaaSificationof User Research Brian Krausz
    2. 2. • Past: –Carnegie Mellon University, CS ’09 –Consulting for 6 years –Web Engineer at: • Yahoo • Mozilla • TripAdvisor Flights• Present: –Co-Founder of GazeHawk
    3. 3. • An increasing number of UR techniques have software as a service options• These options are getting more competitive with “traditional” methods• Soon these options will be so cheap, easy, and useful they will be the default choice for most situations
    4. 4. Why? CostSimplicityExperience
    5. 5. Optimizely• Old: –A/B testing always had to be programmed –Most large companies have their own A/B testing framework• New: –Simple, one step setup –Intuitive online tool for setting up tests
    6. 6. GazeHawk• Old: –Buy custom hardware –Find, incentivize users –Bring them into a lab
    7. 7. GazeHawk• New: –Let the service: • Find the users • Run the study –You just view the results
    8. 8. Questions?
    9. 9. 40% DiscountCode: URF10
    10. 10. @gazehawk Brian Krauszbrian@gazehawk.com @bkrausz

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