Ben McAllister - The Science of Good Design: A Dangerous Idea

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Ben's article in the Atlantic challenged the notion that design research can be truly objective or quantitative. At URF, he expanded on this theme with additional thoughts for researchers, and open it …

Ben's article in the Atlantic challenged the notion that design research can be truly objective or quantitative. At URF, he expanded on this theme with additional thoughts for researchers, and open it up for a broad discussion.

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  • 1. The Science of Good Design: A Dangerous Idea Ben McAllisterTuesday, June 28, 2011
  • 2. HelloTuesday, June 28, 2011
  • 3. Hello Ben @benmcallisterTuesday, June 28, 2011
  • 4. A Dangerous IdeaTuesday, June 28, 2011
  • 5. Tuesday, June 28, 2011
  • 6. Tuesday, June 28, 2011
  • 7. Tuesday, June 28, 2011
  • 8. StrategyTuesday, June 28, 2011
  • 9. strategos (!"#$"%&() “general”Tuesday, June 28, 2011
  • 10. strategosTuesday, June 28, 2011
  • 11. ágein + stratós “to lead” + “army”Tuesday, June 28, 2011
  • 12. ágein + stratós “to lead” + “army” “that which is spread out”Tuesday, June 28, 2011
  • 13. Tuesday, June 28, 2011
  • 14. StrategyTuesday, June 28, 2011
  • 15. Leadership StrategyTuesday, June 28, 2011
  • 16. Leadership + Uncertainty StrategyTuesday, June 28, 2011
  • 17. Leadership + StrategyTuesday, June 28, 2011
  • 18. + StrategyTuesday, June 28, 2011
  • 19. Tuesday, June 28, 2011
  • 20. Tuesday, June 28, 2011
  • 21. FollowingTuesday, June 28, 2011
  • 22. Tuesday, June 28, 2011
  • 23. ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 11Tuesday, June 28, 2011
  • 24. ResearchTuesday, June 28, 2011
  • 25. Tuesday, June 28, 2011
  • 26. Tuesday, June 28, 2011
  • 27. Tuesday, June 28, 2011
  • 28. ResearchTuesday, June 28, 2011
  • 29. ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 17Tuesday, June 28, 2011
  • 30. ResearchTuesday, June 28, 2011
  • 31. Research DecisionsTuesday, June 28, 2011
  • 32. Tuesday, June 28, 2011
  • 33. 1. Agency life hasn’t changed.Tuesday, June 28, 2011
  • 34. 1. Agency life hasn’t changed. 2. Agency work has.Tuesday, June 28, 2011
  • 35. “The Research”Tuesday, June 28, 2011
  • 36. ScientismTuesday, June 28, 2011
  • 37. Tuesday, June 28, 2011
  • 38. Tuesday, June 28, 2011
  • 39. Tuesday, June 28, 2011
  • 40. Tuesday, June 28, 2011
  • 41. Tuesday, June 28, 2011
  • 42. “Math anxiety isnt just a fear of numbers, or, as some people think, academic laziness on the part of students. Its a measurable emotional reaction.Tuesday, June 28, 2011
  • 43. “Math anxiety isnt just a fear of numbers, or, as some people think, academic laziness on the part of students. Its a measurable emotional reaction. Researchers like Beilock have observed an increase in stress indicators in the brains hypothalamus when college students are told they might have to take a math test.”Tuesday, June 28, 2011
  • 44. Tuesday, June 28, 2011
  • 45. ScientismTuesday, June 28, 2011
  • 46. Tuesday, June 28, 2011
  • 47. Stuff we knowTuesday, June 28, 2011
  • 48. Stuff we know Getting thereTuesday, June 28, 2011
  • 49. Data Insight KnowledgeTuesday, June 28, 2011
  • 50. ScienceTuesday, June 28, 2011
  • 51. Science ObjectivityTuesday, June 28, 2011
  • 52. Science Objectivity CertaintyTuesday, June 28, 2011
  • 53. Science Objectivity Certainty ProgressTuesday, June 28, 2011
  • 54. Science doesn’t work that way.Tuesday, June 28, 2011
  • 55. Tuesday, June 28, 2011
  • 56. Airplane crashesTuesday, June 28, 2011
  • 57. Airplane crashes Financial crashesTuesday, June 28, 2011
  • 58. Airplane crashes get better Financial crashesTuesday, June 28, 2011
  • 59. Airplane crashes get better Financial crashes not so muchTuesday, June 28, 2011
  • 60. Tuesday, June 28, 2011
  • 61. Tuesday, June 28, 2011
  • 62. Tuesday, June 28, 2011
  • 63. “Eighty years after the Great Depression we still argue about what caused it and why it ended.”Tuesday, June 28, 2011
  • 64. Data Insight KnowledgeTuesday, June 28, 2011
  • 65. Data Insight BeliefTuesday, June 28, 2011
  • 66. Data Data Data Data Data Insight Belief Data Data Data DataTuesday, June 28, 2011
  • 67. Data Data Data Belief Data Data Insight Data Data Data DataTuesday, June 28, 2011
  • 68. Data Data Data Belief Data Data Insight Data Data Data DataTuesday, June 28, 2011
  • 69. Insight?Tuesday, June 28, 2011
  • 70. Flip Flop RhythmTuesday, June 28, 2011
  • 71. Tuesday, June 28, 2011
  • 72. ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 40Tuesday, June 28, 2011
  • 73. Tuesday, June 28, 2011
  • 74. Tuesday, June 28, 2011
  • 75. Tuesday, June 28, 2011
  • 76. What business do you want to be in?Tuesday, June 28, 2011
  • 77. Leading?Tuesday, June 28, 2011
  • 78. Leading? Following?Tuesday, June 28, 2011