The Science of Good Design:      A Dangerous Idea      Ben McAllisterTuesday, June 28, 2011
HelloTuesday, June 28, 2011
Hello                 Ben                 @benmcallisterTuesday, June 28, 2011
A Dangerous IdeaTuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
StrategyTuesday, June 28, 2011
strategos (!"#$"%&()                         “general”Tuesday, June 28, 2011
strategosTuesday, June 28, 2011
ágein       +   stratós                         “to lead”   +   “army”Tuesday, June 28, 2011
ágein       +   stratós                         “to lead”   +   “army”                                         “that which...
Tuesday, June 28, 2011
StrategyTuesday, June 28, 2011
Leadership                         StrategyTuesday, June 28, 2011
Leadership                         + Uncertainty                           StrategyTuesday, June 28, 2011
Leadership                         +                             StrategyTuesday, June 28, 2011
+                             StrategyTuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
FollowingTuesday, June 28, 2011
Tuesday, June 28, 2011
ClientName!!!ProjectName   © 2007 frog design. confidential & proprietary.   January 29, 2009   11Tuesday, June 28, 2011
ResearchTuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
ResearchTuesday, June 28, 2011
ClientName!!!ProjectName   © 2007 frog design. confidential & proprietary.   January 29, 2009   17Tuesday, June 28, 2011
ResearchTuesday, June 28, 2011
Research   DecisionsTuesday, June 28, 2011
Tuesday, June 28, 2011
1. Agency life hasn’t changed.Tuesday, June 28, 2011
1. Agency life hasn’t changed.  2. Agency work has.Tuesday, June 28, 2011
“The Research”Tuesday, June 28, 2011
ScientismTuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
“Math anxiety isnt just a fear of                 numbers, or, as some people think,                 academic laziness on ...
“Math anxiety isnt just a fear of                 numbers, or, as some people think,                 academic laziness on ...
Tuesday, June 28, 2011
ScientismTuesday, June 28, 2011
Tuesday, June 28, 2011
Stuff we                         knowTuesday, June 28, 2011
Stuff we                         know        Getting        thereTuesday, June 28, 2011
Data                 Insight   KnowledgeTuesday, June 28, 2011
ScienceTuesday, June 28, 2011
Science           ObjectivityTuesday, June 28, 2011
Science           Objectivity           CertaintyTuesday, June 28, 2011
Science           Objectivity           Certainty           ProgressTuesday, June 28, 2011
Science      doesn’t work      that way.Tuesday, June 28, 2011
Tuesday, June 28, 2011
Airplane crashesTuesday, June 28, 2011
Airplane crashes     Financial crashesTuesday, June 28, 2011
Airplane crashes    get better     Financial crashesTuesday, June 28, 2011
Airplane crashes    get better     Financial crashes   not so muchTuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
“Eighty years after the Great    Depression we still argue about    what caused it and why it ended.”Tuesday, June 28, 2011
Data                 Insight   KnowledgeTuesday, June 28, 2011
Data                 Insight   BeliefTuesday, June 28, 2011
Data    Data    Data    Data    Data                 Insight   Belief    Data    Data    Data    DataTuesday, June 28, 2011
Data    Data    Data                 Belief    Data    Data                 Insight    Data    Data    Data    DataTuesday...
Data    Data    Data                 Belief    Data    Data                 Insight    Data    Data    Data    DataTuesday...
Insight?Tuesday, June 28, 2011
Flip      Flop      RhythmTuesday, June 28, 2011
Tuesday, June 28, 2011
ClientName!!!ProjectName   © 2007 frog design. confidential & proprietary.   January 29, 2009   40Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
Tuesday, June 28, 2011
What business         do you want to         be in?Tuesday, June 28, 2011
Leading?Tuesday, June 28, 2011
Leading?       Following?Tuesday, June 28, 2011
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Ben McAllister - The Science of Good Design: A Dangerous Idea

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Ben's article in the Atlantic challenged the notion that design research can be truly objective or quantitative. At URF, he expanded on this theme with additional thoughts for researchers, and open it up for a broad discussion.

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Transcript of "Ben McAllister - The Science of Good Design: A Dangerous Idea"

  1. 1. The Science of Good Design: A Dangerous Idea Ben McAllisterTuesday, June 28, 2011
  2. 2. HelloTuesday, June 28, 2011
  3. 3. Hello Ben @benmcallisterTuesday, June 28, 2011
  4. 4. A Dangerous IdeaTuesday, June 28, 2011
  5. 5. Tuesday, June 28, 2011
  6. 6. Tuesday, June 28, 2011
  7. 7. Tuesday, June 28, 2011
  8. 8. StrategyTuesday, June 28, 2011
  9. 9. strategos (!"#$"%&() “general”Tuesday, June 28, 2011
  10. 10. strategosTuesday, June 28, 2011
  11. 11. ágein + stratós “to lead” + “army”Tuesday, June 28, 2011
  12. 12. ágein + stratós “to lead” + “army” “that which is spread out”Tuesday, June 28, 2011
  13. 13. Tuesday, June 28, 2011
  14. 14. StrategyTuesday, June 28, 2011
  15. 15. Leadership StrategyTuesday, June 28, 2011
  16. 16. Leadership + Uncertainty StrategyTuesday, June 28, 2011
  17. 17. Leadership + StrategyTuesday, June 28, 2011
  18. 18. + StrategyTuesday, June 28, 2011
  19. 19. Tuesday, June 28, 2011
  20. 20. Tuesday, June 28, 2011
  21. 21. FollowingTuesday, June 28, 2011
  22. 22. Tuesday, June 28, 2011
  23. 23. ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 11Tuesday, June 28, 2011
  24. 24. ResearchTuesday, June 28, 2011
  25. 25. Tuesday, June 28, 2011
  26. 26. Tuesday, June 28, 2011
  27. 27. Tuesday, June 28, 2011
  28. 28. ResearchTuesday, June 28, 2011
  29. 29. ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 17Tuesday, June 28, 2011
  30. 30. ResearchTuesday, June 28, 2011
  31. 31. Research DecisionsTuesday, June 28, 2011
  32. 32. Tuesday, June 28, 2011
  33. 33. 1. Agency life hasn’t changed.Tuesday, June 28, 2011
  34. 34. 1. Agency life hasn’t changed. 2. Agency work has.Tuesday, June 28, 2011
  35. 35. “The Research”Tuesday, June 28, 2011
  36. 36. ScientismTuesday, June 28, 2011
  37. 37. Tuesday, June 28, 2011
  38. 38. Tuesday, June 28, 2011
  39. 39. Tuesday, June 28, 2011
  40. 40. Tuesday, June 28, 2011
  41. 41. Tuesday, June 28, 2011
  42. 42. “Math anxiety isnt just a fear of numbers, or, as some people think, academic laziness on the part of students. Its a measurable emotional reaction.Tuesday, June 28, 2011
  43. 43. “Math anxiety isnt just a fear of numbers, or, as some people think, academic laziness on the part of students. Its a measurable emotional reaction. Researchers like Beilock have observed an increase in stress indicators in the brains hypothalamus when college students are told they might have to take a math test.”Tuesday, June 28, 2011
  44. 44. Tuesday, June 28, 2011
  45. 45. ScientismTuesday, June 28, 2011
  46. 46. Tuesday, June 28, 2011
  47. 47. Stuff we knowTuesday, June 28, 2011
  48. 48. Stuff we know Getting thereTuesday, June 28, 2011
  49. 49. Data Insight KnowledgeTuesday, June 28, 2011
  50. 50. ScienceTuesday, June 28, 2011
  51. 51. Science ObjectivityTuesday, June 28, 2011
  52. 52. Science Objectivity CertaintyTuesday, June 28, 2011
  53. 53. Science Objectivity Certainty ProgressTuesday, June 28, 2011
  54. 54. Science doesn’t work that way.Tuesday, June 28, 2011
  55. 55. Tuesday, June 28, 2011
  56. 56. Airplane crashesTuesday, June 28, 2011
  57. 57. Airplane crashes Financial crashesTuesday, June 28, 2011
  58. 58. Airplane crashes get better Financial crashesTuesday, June 28, 2011
  59. 59. Airplane crashes get better Financial crashes not so muchTuesday, June 28, 2011
  60. 60. Tuesday, June 28, 2011
  61. 61. Tuesday, June 28, 2011
  62. 62. Tuesday, June 28, 2011
  63. 63. “Eighty years after the Great Depression we still argue about what caused it and why it ended.”Tuesday, June 28, 2011
  64. 64. Data Insight KnowledgeTuesday, June 28, 2011
  65. 65. Data Insight BeliefTuesday, June 28, 2011
  66. 66. Data Data Data Data Data Insight Belief Data Data Data DataTuesday, June 28, 2011
  67. 67. Data Data Data Belief Data Data Insight Data Data Data DataTuesday, June 28, 2011
  68. 68. Data Data Data Belief Data Data Insight Data Data Data DataTuesday, June 28, 2011
  69. 69. Insight?Tuesday, June 28, 2011
  70. 70. Flip Flop RhythmTuesday, June 28, 2011
  71. 71. Tuesday, June 28, 2011
  72. 72. ClientName!!!ProjectName © 2007 frog design. confidential & proprietary. January 29, 2009 40Tuesday, June 28, 2011
  73. 73. Tuesday, June 28, 2011
  74. 74. Tuesday, June 28, 2011
  75. 75. Tuesday, June 28, 2011
  76. 76. What business do you want to be in?Tuesday, June 28, 2011
  77. 77. Leading?Tuesday, June 28, 2011
  78. 78. Leading? Following?Tuesday, June 28, 2011

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