Aaron Irizarry - Bootstrapping User Research

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Aaron Irizarry addressed the classic problem of organizations that don't support or fund research. He provided ideas and examples for how to get out of the trap, get research done, and get the funding …

Aaron Irizarry addressed the classic problem of organizations that don't support or fund research. He provided ideas and examples for how to get out of the trap, get research done, and get the funding in the end.

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  • 1. Bootstrapping User ResearchGathering data about your users with limited or no resourcesAaron IrizarrySenior Product Manager - PixelFish, Inc
  • 2. The SituationIntroduction There is research that needed to be done...
  • 3. The SituationIntroduction There is research that needed to be done... • We are limited to very few resources.
  • 4. The SituationIntroduction There is research that needed to be done... • We are limited to very few resources. • We are limited by lack of budget.
  • 5. The SituationIntroduction There is research that needed to be done... • We are limited to very few resources. • We are limited by lack of budget. • We are limited by lack of buy in from stakeholders.
  • 6. Introduction our circumstances Regardless of it is our responsibility as designers and researchers to obtain the data we need even if it is not provided to us.
  • 7. But how?Introduction The right approach combined with the right tools and a bit of hustle we can dig up useful information on our own. These two things can be our biggest allies when working with limited resources.
  • 8. ApproachIntroduction If our mental approach isn’t right... We are limiting ourselves from the start. Bootstrapping, and hustling for information has to come from a never say die attitude where we get information about our users by any means necessary.
  • 9. Approach: techniqueIntroduction Be Proactive, be Prepared to get creative in your approach, and be Persistent in your pursuit of data.
  • 10. Introductionsurveys Tools: using
  • 11. Tools: analyticsIntroduction Getting familiar with analytics tools is a good way to get snapshots of user behavior.
  • 12. Tools: interviewsIntroduction Any conversation you can have that provides more information about your users is valuable.
  • 13. PresentationIntroduction “Once you start talking about what the executives are already convinced of, it becomes easier to get them to make investments. You’re no longer trying to get them to change their focus. You’re playing directly into their main field of attention.” - Jared Spool
  • 14. Introduction techniques Presentation:
  • 15. Introduction techniques Presentation:• Avoid to much documentation.
  • 16. Introduction techniques Presentation:• Avoid to much documentation.• Use Video
  • 17. Introduction techniques Presentation:• Avoid to much documentation.• Use Video • Speak to the points you know will hit home.
  • 18. Don’t get down by limitedresources, or when “the powersthat be” don’t seem committed.Bootstrap your way to getting thedata you need.
  • 19. Thats my story and I’msticking to it. Aaron Irizarry Senior Product Manager - PixelFish thisisaaronlife.com @aaroni268
  • 20. Additional ResourcesWhy I can’t convince executives to invest in UX (and neither can you) - Jared SpoolGuerilla Usability Testing - Andy BuddGuerrilla Research Methods - Russ UngerDIY UX - Whitney HessEvangelizing User Centered Design Pt.4 Research - Aaron Irizarry
  • 21. Bootstrapping User ResearchGathering data about your users with limited or no resourcesAaron IrizarrySenior Product Manager - PixelFish, Inc