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Reasons for Success of “Why This Kolaveri Di”                      by            www.bollywoodbilli.com
Statistics – Kolaveri on Youtube                     • 18 Crore + views as on                       7 July                ...
Statistics – Kolaveri on Internet                      • More than 3,830,000                        pages crawled and     ...
Statistics – Search growth on Google           www.bollywoodbilli.com
Statistics – Search Regional Interest•   Most popular (after India) in Bangaladesh    (?), UAE, Srilanka and Singapore•   ...
Why “Kolaveri Di” is so Popular??          www.bollywoodbilli.com
Why “Kolaveri Di” is so Popular??1.   Singer of Kolaveri Di (Dhanush)2.   Kolaveri Di Lyrics (Dhanush)3.   Music of Kolave...
1. Singer - Dhanush               • Fresh voice               • Not a professional                 singer               • ...
2. Lyrics - Dhanush               • Easy to understand                 lyrics               • Use of Tanglish             ...
3. Music - Anirudh Ravichander                     • Foot Tapping Music to                       hum and sing along       ...
4. Music Video – Dhanush, Aishwarya                       • Great Natural Video                         which looks as if ...
5. Smart Marketing                            Aggressive                           Social media                           ...
6. Luck (God)            • May be – Yes (But that              “God only knows”)            • Rajini Sir’s blessing       ...
Verdict            •   55% - Lyrics            •   20% - Singer            •   10% - Video            •   10% - Marketing ...
When God Gives – “Chappar Phad Ke Deta Hai”           Why This Kolaveri DI??www.bollywoodbilli.com
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Why Kolaveri Di Song is So Popular

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Why Kolaveri Di Song is So Popular and famous. What are the reasons for success of "Why This Kolaveri Di" Song?

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Transcript of "Why Kolaveri Di Song is So Popular"

  1. 1. Reasons for Success of “Why This Kolaveri Di” by www.bollywoodbilli.com
  2. 2. Statistics – Kolaveri on Youtube • 18 Crore + views as on 7 July • Most searched video on YouTube for 2 weeks • More than 20 versions of song released and are becoming popular www.bollywoodbilli.com
  3. 3. Statistics – Kolaveri on Internet • More than 3,830,000 pages crawled and registered by Google about “Kolaveri Di” • More than 8,960 Videos with Kolaveri Di as keyword • More than 846,000 blogs talking about Kolaveri Di www.bollywoodbilli.com
  4. 4. Statistics – Search growth on Google www.bollywoodbilli.com
  5. 5. Statistics – Search Regional Interest• Most popular (after India) in Bangaladesh (?), UAE, Srilanka and Singapore• China also in Top ten interest countries www.bollywoodbilli.com
  6. 6. Why “Kolaveri Di” is so Popular?? www.bollywoodbilli.com
  7. 7. Why “Kolaveri Di” is so Popular??1. Singer of Kolaveri Di (Dhanush)2. Kolaveri Di Lyrics (Dhanush)3. Music of Kolaveri Di (Anirudh Ravichander)4. Kolaveri Di Music Video (Aishwarya)5. Smart Marketing (Aishwarya)6. Luck (God) www.bollywoodbilli.com
  8. 8. 1. Singer - Dhanush • Fresh voice • Not a professional singer • Natural singing • Singing Lacks Raaga www.bollywoodbilli.com
  9. 9. 2. Lyrics - Dhanush • Easy to understand lyrics • Use of Tanglish • Use of slangs and phrases generally used by this generation • Deep meaning conveyed in simple words • Lyrics subtitled in video www.bollywoodbilli.com
  10. 10. 3. Music - Anirudh Ravichander • Foot Tapping Music to hum and sing along • Although average composition – simplicity is the key • Gels well with the lyrics www.bollywoodbilli.com
  11. 11. 4. Music Video – Dhanush, Aishwarya • Great Natural Video which looks as if a drunkard “aashik” is singing • Hand movements of Dhanush are “Binddas” • English subtitles make sure viewer listens to comple te song and tries to understand lyrics www.bollywoodbilli.com
  12. 12. 5. Smart Marketing Aggressive Social media campaign Official during 18 to Video 25 Nov Video releaseleaked? on 19 On 15 Nov Nov www.bollywoodbilli.com
  13. 13. 6. Luck (God) • May be – Yes (But that “God only knows”) • Rajini Sir’s blessing (who is as good as God for us) • If “Dhanush” is God – Yeswww.bollywoodbilli.com
  14. 14. Verdict • 55% - Lyrics • 20% - Singer • 10% - Video • 10% - Marketing • 5% - Music • (100%) - Godwww.bollywoodbilli.com
  15. 15. When God Gives – “Chappar Phad Ke Deta Hai” Why This Kolaveri DI??www.bollywoodbilli.com
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