Social Media 101

Social Media 101. Listen. Engage. Grow. Prepared for 04.08.09

Founded in 1950. Locations: Minneapolis, Chicago. 43 employees, 11 growth catalysts. Bolin at a Glance

Growth Catalysts?
Bolin catalyzes growth by combining the strategic rigor of business consulting with a color-outside-the-lines agency attitude.
Some of us grew up on the agency side, while others have led marketing teams in small upstarts and Fortune 500 corporations alike.
Agencies build brands – we build business. Business consultants shape strategy – we turn strategy into reality.

Paul Saarinen Digital Culture Advisor
Paul is a recognized and sought after thought leader in the search marketing and social media space where he introducing the idea of Search 2.0. Prior to Bolin, Paul was principal of brand strategy firm Brand & Butter, where he developed interactive strategies for Best Buy, LG Electronics, Apple, Electronic Arts, Capcom and DreamWorks Pictures. As member of MarchFirst's direct response team, he developed best practices in e-mail and online media campaigns.
Kathleen Krantz Digital Media Supervisor
Kathleen came to Bolin after 3 years at MRM Worldwide where she was an Interactive media planner on General Mills and National City Bank accounts as well as the subject matter expert in social media. Kathleen now manages digital media and paid search for Bolin clients including Radisson, JVC and Bloomington CVB. She is a member of the up and coming local interactive media group i612.
Dane Hartzell Digital President , Growth Catalyst
As former interactive and direct marketing manager for Andersen Windows, Dane won the Web Marketing Award for Best Home Building Website. As the Director of E-Marketing for the world’s leading ecommerce provider, Digital River, he designed and merchandised global ecommerce sites for Nabisco, Symantec, Novell, McAfee, Motorola, H&R Block, 3M, Siemens and Polaris. Dane now leads the Bolin growing interactive team.
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Our People

It’s a New World.

Our Perspective: Atomize The past The present and future

Our Perspective: Energize Awareness

Our Perspective: Empower Consumers

Social Media is…
content (words, photos and videos) created by people using online platforms (Facebook, YouTube, Twitter) intended to facilitate communications

Why is Social Media popular? “ Person like yourself or your peer” is seen as the most credible spokesperson about a company and among the top three spokespeople in every country surveyed.” “ © Annual Edelman Trust Barometer survey

Example Platforms
The big dogs

Twitter is a service for friends, family, and co–workers to communicate and stay connected through the exchange of quick, frequent answers to one simple question: What are you doing?

15 million accounts. 1% create 99% of the content. Source: Compete.com

Giving people the power to share and make the world more open and connected. With almost 200 million users… “ Facebook is rapidly becoming the Web’s dominant social ecosystem and an essential personal and business networking tool” New York Times

Parents and professionals are rapidly adopting Facebook.

So many platforms, so little time Source: Social Media Starfish; Robert Scoble and Darren Barefoot

Social Media Rules
There are no rules so prepare for the consequences if your are a jerk
People who are helpful, transparent and real seem to have better luck
See Rule Breakers article:
http://tinyurl.com/RuleBreakers

Is Social Media Free?
Yes or No

Social Media Planning
Define your business objective
Listen and learn
Discern a strategy
Execute
Measure & optimize

Levels of Listening
Free: Google Alerts
Affordable: Techrigy SM2
Expensive: Nielsen BuzzMetrics

Are you listening?

Planning Hierarchy & Measurements

Platforms for Engagement
One Size Does Not Fit All

Sharing and Bookmarking

[green giant ppc ad from Dane]

Contact
Dane Hartzell
President & Growth Catalyst
Bolin Digital
[email_address]
612.374.1200
google: Dane Hartzell
twitter: ItsDane
Bolinmarketing.com
Blog: Bolindigital.com
Paul Saarinen Digital Culture Advisor Bolin Digital [email_address] 612.236.0746 twitter: TaulPaul Bolinmarketing.com Blog: Bolindigital.com

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Social Media 101

by Bolin Digital on Apr 09, 2009

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Social Media 101 — Presentation Transcript