Introduction to Bold Studios - Presentation Transcript
Bold Studios
dare to live boldly
September 14, 2009
to contact email bob Ciosek, bob@bold-studios.com
from bold thinking comes bold ideas
NYC-based Bold Studios is a full-service production company that creates and
produces original, branded entertainment content for the web and television.
Founded by husband and wife writer/director/producer team, Jessica and Bob
Ciosek, Bold brings a unique point of view to the quickly-evolving entertainment
landscape:
1. Ad agency pedigree at BBDO, Saatchi & Saatchi, and DMB&B ensures an
advertiser/brand-centric approach to our branded content
2. Our patented research tool gives us a deep understanding of our target
viewer, informing and focusing our creative process in the development of
branded entertainment content
3. As a member of a prominent mom blogger network, Jessica keeps all of our
mom-centric content informed and relevant via her collective of 350 mom
bloggers across the U.S.
4. Guaranteed click-thrus, impressions, and online buzz with our custom
and comprehensive broadband distribution and online grassroots marketing
Our philosophy
Everything
communicates
Our content creates a marketing
platform for brands to leverage
Our
branded
content
Our content creates a marketing
platform for brands to leverage
Targeted Distribution
connects our content with your
target on the sites and blogs they
consume
Our
branded
content
Our content creates a marketing
platform for brands to leverage
Targeted Distribution
connects our content with your
target on the sites and blogs they
consume
Online Grassroots
Marketing generates relevant,
measurable buzz from our content
that motivates your consumers
Our
branded
content
Offline Events
engages consumers in the real
world, creates buzz in the online
world
Our content creates a marketing
platform for brands to leverage
Targeted Distribution
connects our content with your
target on the sites and blogs they
consume
Online Grassroots
Marketing generates relevant,
measurable buzz from our content
that motivates your consumers
Our
branded
content
Offline Events
engages consumers in the real
Fully-Integrated world, creates buzz in the online
world
Promotions
activates our content offline for
measurable results in the sales
process
Our content creates a marketing
platform for brands to leverage
Targeted Distribution
connects our content with your
target on the sites and blogs they
consume
Online Grassroots
Marketing generates relevant,
measurable buzz from our content
that motivates your consumers
Our
branded
content
Customized web site Offline Events
hub where all branded content engages consumers in the real
and communications comes to Fully-Integrated world, creates buzz in the online
life world
Promotions
activates our content offline for
measurable results in the sales
process
Our content creates a marketing
platform for brands to leverage
Targeted Distribution
connects our content with your
target on the sites and blogs they
consume
Synergistic P.R. Online Grassroots
immerses your consumers Marketing generates relevant,
seamlessly into our content and the
measurable buzz from our content
brand’s messaging
that motivates your consumers
Our
branded
content
Customized web site Offline Events
hub where all branded content engages consumers in the real
and communications comes to Fully-Integrated world, creates buzz in the online
life world
Promotions
activates our content offline for
measurable results in the sales
process
Our latest work
Kellogg’s leverages our content
Kellogg’s leverages our content
Targeted
Distribution
Online Grassroots
Customized web
Marketing
site
Synergistic P.R.
Offline
Events
Integrated
Promotions
“Highlights of a Mom’s Life” Launches to coincide with
Kellogg’s snack brands key sales seasons
:30 trailer
(also in the initial launch are a :15 trailer and four webisodes)
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