@


      Ecosystems, tablets - and inherent (new)
              business opportunities
                                  ...
@


                                                        2000




© 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND ...
@
Presentation overview




    1 Ecosystems: Before and beyond AppStore
    2 Tablets: 2010-2020
    3 Inherent (new) bus...
@
Presentation overview




    1 Ecosystems: Before and beyond AppStore




© 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAG...
@
What makes an online ecosystem?

       Attractive                               Convenient                             ...
@
Ecosystems. Before and after Apple.



                1999                                    2007                     ...
@
 A look back at the past decade*
EXPECTATIONS                                                                           ...
@

    (Mobile) OEM




                                                                                             ISPs ...
@

    (Mobile) OEM                                                                     Social networking




   Media & P...
@
Presentation overview




    2 Tablets: 2010-2020



© 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFEREN...
@
                  Tablet market will be the new
                  advertising market

                     Publishing re...
@
  Tablets: Apple and Android


   The
challenge:


    The                                               consumer friend...
@
Tablets as true convergence platforms



     real life                                                                 ...
@
Presentation overview




    3 Inherent (new) business opportunities

© 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, ...
@
 Value creation + value capturing


                                                    as ‘connector’


               ...
@
Marketing is about...

Consumer attention,

         Consumer interest,

                 Consumer decision,

          ...
@
Tablets are...

Personal,
                                Location aware,

                  real time,
                ...
@




                                                Thanks.




© 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTH...
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  • Vainikka

    1. 1. @ Ecosystems, tablets - and inherent (new) business opportunities Petteri Vainikka, researcher, Aalto University petteri.vainikka@tkk.fi 050 0585350 Espoo, June 18, 2010 © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    2. 2. @ 2000 © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    3. 3. @ Presentation overview 1 Ecosystems: Before and beyond AppStore 2 Tablets: 2010-2020 3 Inherent (new) business opportunities © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    4. 4. @ Presentation overview 1 Ecosystems: Before and beyond AppStore © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    5. 5. @ What makes an online ecosystem? Attractive Convenient Reaches users core product virtual and paying marketplace customers Provides Proven sizeable revenues drive revenues new growth © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    6. 6. @ Ecosystems. Before and after Apple. 1999 2007 2010 ? © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    7. 7. @ A look back at the past decade* EXPECTATIONS 2010’s ‘Convergence at last’ Early 2000’s ‘Peak of 3G hype’ Late 1990’s ‘GSM madness’ ‘3G hangover’ Legend: MOBILE INTERNET *In Europe and the US TIME © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    8. 8. @ (Mobile) OEM ISPs & carriers © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    9. 9. @ (Mobile) OEM Social networking Media & Publishing ISPs & carriers © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    10. 10. @ Presentation overview 2 Tablets: 2010-2020 © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    11. 11. @ Tablet market will be the new advertising market Publishing revenue... ... Internet revenue. Campaign budget Campaign budget Potential advertising clients > Potential advertising clients > © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    12. 12. @ Tablets: Apple and Android The challenge: The consumer friendly, high visibility, large answer: working ecostem,... proprietary, closed, tightly controlled, hardly mass market,... ...or: e.g. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    13. 13. @ Tablets as true convergence platforms real life online life service mashup © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    14. 14. @ Presentation overview 3 Inherent (new) business opportunities © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    15. 15. @ Value creation + value capturing as ‘connector’ as ‘hub’ ‘fragmented connectedness’ © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    16. 16. @ Marketing is about... Consumer attention, Consumer interest, Consumer decision, and action. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    17. 17. @ Tablets are... Personal, Location aware, real time, connected, transaction capable. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
    18. 18. @ Thanks. © 2010 PETTERI VAINIKKA. ALL TRADEMARKS, IMAGES, AND OTHER REFERENCED MATERIALS ARE THE PROPERTY OF THEIR RESPECTIVE OWNERS.
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