Branding for Small Business

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Tips on branding for small businesses, consultants, freelancers and solopreneurs.

Published in: Business, News & Politics
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Branding for Small Business

  1. 1. forpresented by Stephanie Liebold • Bold Avenue
  2. 2. What is branding?Photo via Seattle Municipal Archives (Flickr).
  3. 3. Branding...it’s not just for big companies!
  4. 4. “To be in business today, ourmost important job is to behead marketer for the brandcalled You.” - Tom Peters, Fast Company
  5. 5. A brand is your professionalpresence and persona.
  6. 6. Branding is your message.
  7. 7. Brand messages aredelivered many ways! •Verbal: what you say/write •Visual: presentation •Social: how you interact
  8. 8. Effective Branding =Professional Presentation+ Consistent Message
  9. 9. Creating your Persona Photo via pradachick372 (Flickr).
  10. 10. What definesyour business?
  11. 11. “What’s the soul of yourbrand? Volvo = Safety.Apple = Innovation. Disney =Magic. What’s on the otherside of your = sign?” - Jay Baer
  12. 12. Putting Your Brand to Work!Photo by Seattle Municipal Archives (Flickr).
  13. 13. How will youput your vision into action?
  14. 14. Find yourmessage and be consistent!
  15. 15. Thanks for tuning in!Stephanie Lieboldstephanie@boldavenue.com@boldavenue (Twitter)www.boldavenue.com

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