Content Marketing: Best way to distribute your original content
 

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Are you a busy professional who wants to share his/her expertise on the web? Here are some easy steps to help maximize the exposure of your original content across multiple platforms. Create video, ...

Are you a busy professional who wants to share his/her expertise on the web? Here are some easy steps to help maximize the exposure of your original content across multiple platforms. Create video, audio, blog posts, podcasts, slide shows and pdf's with ease...

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Content Marketing: Best way to distribute your original content Presentation Transcript

  • 1. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comPerformance RealtyGETTING MAXIMUM COVERAGEFOR YOUR ORIGINAL CONTENTBy BO KAUFFMANN
  • 2. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comHere is the problem:You are an expert in your field, and want to share someof that expertise across the internet. What is the best way? Do you write a blog post, hoping that it will rank highenough to be found? Or create a video, hoping it wont get lost among themillions of other videos with similar topics? What about a podcast? Do you hire someone to do all this for you?Its all so time-consuming, andyou are, after all, a busy professional.
  • 3. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comTHE ANSWER: All of the above,or at least a combination of all of the above.A few years ago I discovered a wonderful e-book onKindle, written by Denise Wakeman.The book title was "The Viral Blogging System", and itwas perhaps the best $9 I ever spent.Its still available and I highly recommend that you getit, because it goes into deeper detail than I can righthere.
  • 4. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comLets start…Much of what I am covering here was inspired by thatbook, and Ive added a few spins and twists of my own.What follows are 8 easy steps for ANY professional, suchas Real Estate Agents, Dentists, Lawyers, MortgageBrokers, Home Renovators, Life Insurance Sales Reps, orANYONE who has some expertise to share.
  • 5. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com1) WRITE A BLOG POSTMuch of what follows can be hired out to anassistant, but this first step you shouldDO YOURSELF.YOU are the expert, and hiring a stranger to writea post for you is NOT advisable.YOU know your field best. So chose a topic, andkeep it short, 400 to 600 words is optimal.Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com
  • 6. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com2) RECORD AN AUDIO OF YOUR POST• You could pay someone to record this for you,but its easy to do.• I use Garage Band on my mac, but there areother similar products.• Especially if you are in direct contact with yourcustomers, you may want to record it in yourown voice, rather than farming it out.• More than once, a customer has said to me:• "Yes, I recognize you from your• audio-podcast".
  • 7. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com3) CREATE A POWER POINT ORKEYNOTE PRESENTATION THIS you CAN farm out to someone else. I use a servicesuch as odesk.comto search for help in cases like this. Its a free service, and after placing an ad, youllreceive applications from creators all over the world. So either hire someone, or do it yourself, but turn yourblog post into a power-pointor keynote (on mac)presentation. It should result in a 15 to 20 slide presentation. Onceyou have that, the real fun begins.
  • 8. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com4) SAVE YOUR POWERPOINT IN3 DIFFERENT FORMATSOnce you have your powerpoint presentation,you can save (or export) it in 3 different formats.This will take about 5 seconds each: As a Powerpoint Presentation As a PDF As individual .jpg pictures of each slide
  • 9. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com5) UPLOAD THE POWERPOINTTO Slideshare.Net There are many good slide-sharing platforms. My favorite is slideshare.net They have a free version, as well as a PRO (paid)version with some extra bells and whistles. Once uploaded, other people can see thepresentation, and better yet, can embed, share, anddownload it. You can add your audio to the presentation, therebycreating a "slidecast".
  • 10. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comSo here is an idea:Lets say youre a real estate agent,and work regularly with a mortgage broker and alawyer, both of whom write a blog.They can embed your presentation into theirblogs....giving you added exposure andgiving THEIR readers some new material to discover.
  • 11. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com6) UPLOAD THE PDF TO Scribd.Com My choice for document sharing siteis scribd.com, although again, there are others. Readers can share, read, download, embed etc... The beauty with PDFs is that any live links in thepresentation will be preserved and are actuallyclickable links. So be sure to include links back to your blog andother sites.
  • 12. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com7) USE THE .jpg PICTURES TO CREATE A VIDEOʚ On a MAC, I use (and love) I-Movie.ʚ I can drag and drop the slide-project pictures into theprogram, add my audio and viola.....ʚ create a movie in about 5 minutes.ʚ Then upload that movie to YouTube, or Vimeoor anyother video-sharing and hosting platform.
  • 13. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.com8) CREATE A PODCAST Actually, create TWO podcasts.....one foraudio, and one for video. Check out a service called Hipcast, where you canupload the audio file and the video separately. With Hipcasts help, you can create a podcast onI-Tunes (free) and add all of your future audiosand videos to this popular platform. I-Tunes is FREE, and Hipcast has a freeversion, although if you want a little more optionsand space, $10 per month is all you need.
  • 14. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comNo worries about DUPLICATE CONTENT Although you are publishing the samematerials, youre doing it over several differentplatforms. No worries about duplicate content. This is the bestand most efficient way that I know of, in which tomaximize the exposure of your original content. What started out as a blog post, is now an audio-podcast, a video-podcast, a PDF file, a Slide-presentation, AND videos on YouTube etcetc…
  • 15. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comDo you know of any other methods?Let me know....Im always looking toLEARN NEWTHINGS!
  • 16. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comBO KAUFFMANNDirect Cell # (204) 333-2202Email: boknowshomes@gmail.comWeb: WinnipegHomeFinder.comBlog: blog.winnipeghomefinder.comTwitter: @ bokauffmannFacebook: facebook.com/winnipeghomefinder
  • 17. Direct Cell # (204) 333-2202 Twitter: @ bokauffmann Facebook: facebook.com/winnipeghomefinderBlog: blog.winnipeghomefinder.com Email: boknowshomes@gmail.com Web: WinnipegHomeFinder.comAre you interested in real estate issues?Tips for home owners, buyers and sellers?Real Estate Market Updates?Mortgage information?New listings?SIGN UP FOR MY BI-WEEKLY E-NEWSLETTER!