Web 2.0
Beyo nd Bullshit

Web 1.0
1 995 - 2001

Broadcasting modela
Just like old medi

Publishing model
Just like the press

Web 2.0
old media collapse

Tech Stuff
it gets tricky

Widgets
piece of puzzle

RSS
in formation pipeline

API
‘prog ram’ a website

Webservices
websit es as a prog ram

Software As A Service
sofware goes online

Mashup
mixing web
services

Ajax
sof tware in th e browser

P2P
more than filesharing

Information
its everywhere!

Information Overload
+1.0
00.000.000.000 pages

+1.000.000.000.000 pages

the past will predict the futu
re
Collaborative Filtering

Metadata
information about informatio
n

Tags
metadata for everyone

Taxonomy
controlled tagging

Folksonomy
tagging anachy

Agregation
your inform ation mix
compose

the machine understants the
web
Semantic Web

Social Stuff
everything go es social

Blogs
you are t he media

Facebook, MySpace...
symetric networking

asymetric networking
Twitter

Social Objects
objects connect humans

Philosophy
Comm unism 2.0?

Copyright Wars
RIAA in Irak

Terrorists

Open Source
value without money
?!?

Creative Commons
Copyright 2.0

Remix
Not just for DJs

Geeks
from elite to mainstream

Interoperability
tech B abel tower

niche is more
Long Tail

>

you are 2.0 too
Ego

watch your trail
Digital Identity

Identity Management
create your trail

eReputation
who’s talking about you?

Personal Branding
create your brand

Sharing
scarity to abundance
from

abundance management
P2P

Hybrid Economy
abundanc e economy

c ommercial economy
sharing economy

Attention Economy
no mo re couch potatoes

Creativity
major change ahead

UGC
body’s crea ting stuff
every

Collaboration
you are not alone

from 1.0 to 2.0
Read/Write Web

Read/Write Culture
from XXth to XXIth century

Read Only Culture
XXth ce ntury only

Participation...
f aster, stron ger, better
vs. Permission

Collective Intelligence
wikipedia and stuff

no limits!
2.0 Culture Spreading

Q&A
shoot