aggregation
Disrupting the media
Fabrice Epelboin - fabrice@epelboin.org - -

information
value chain
analysis
in the media,
from pre(www)history
until today

information
value chain
analysis
monitoring validating producing aggregation
feedback distribution monetization

monitoring
pre www ‘dot com’ 2.0

validating
pre www ‘dot com’ 2.0

producing
content
pre www ‘dot com’ 2.0

aggregation
pre www ‘dot com’ 2.0

monetization
pre www ‘dot com’ 2.0

distribution
pre www ‘dot com’ 2.0

feedback
pre www ‘dot com’ 2.0

the end of
portal
Netvibes marked the end of a period
...and the beginning of an era :
the atomization of information

portal
aggregation
premix is not legit anymore
everybody’s doing his mix
media are just content feed provider

portal
aggregation
feed
the feed concept is overthrowing the information source
validation is done by the community
real-time instead of ‘rendez-vous’

portal
laggregation
feed
monitoring
traditional media are surpassed by information’s speed
crowdsourcing is faster
monitoring and getting informed are more and more synonymous

aggregation
feed
monitoring
for all ?
geeky tools
very efficient for tech-information
too low signal/noise ration
filtering could save the day

is aggregation
getting everyone into
business intelligence ?
Buzz & monitoring : push & pull
two sides of the same coin
In this room, who monitors topics instead of just getting informed ?
info-geeks are
ahead of the
crowd

will aggregation
transform
the web ?
Digg, Facebook,Twitter, Friendfeed, Brightkite...
Most innovative uses of today’s web...
are related to aggregation

will aggregation
transform
information ?
Communities, social networks, identity, tags, geo-localization...
aggregation possibilities are infinite

aggregation
‘augment’ information
Twitter
aggregation as information sound board
Friendfeed
aggregation as conversation structure
agment as in
agmented
reality

aggregation
is disrupting media
disruption \\Dis*rup”tion\\, n. :
1.To throw into confusion or disorder
II.To interrupt or impede the progress, movement or procedure of
III.To break or burst; rupture

aggregation
is the new media
Thefilter, Last.fm, moodstream
aggregation is becoming a media

Thank you 4 listening
Fabrice Epelboin - fabrice@epelboin.org - -