The Mobile Web and the Mobile Websites of Libraries: How They Changed for the Last Few YearsPresentation Transcript
The Mobile Web and the Mobile Websites of Libraries: How They Changed for the Last Few YearsBohyun KimDigital Access Librarian, Florida International University Medical Library@bohyunkim (Twitter) / http://www.slideshare.net/bohyunkim/ http://bohyunkim.netAmigos 2012 Online Conference. June 8, 2012.Access by Touch: Delivering Library Services Through Mobile Technologies,
Introduced in 2007, the iPhone salesincreased by 130 times for the last 5 years .
We all got caught by themobile fever…
Libraries mobilized SMS reference Mobile library Website Mobile resource and device workshops Mobile device lending program (e-book readers and iPads). Handheld Librarian Online Conference was held first in July 2009. More than 2000 people attended it. 6 conferences were held for less than 3 years. ALA LITA’s Mobile Computing Interest Group was established in 2009.
Mobile computing changed“big time.” Photo from Flickr: http://www.flickr.com/photos/pagedooley/4313864280/lightbox/
Mobile Internet Source: Luke Wroblewski, Mobile First (2011) p.8.
Wireless data tsunami “Over the past five years, AT&T’s wireless data traffic has grown 20,000%.” “The nation’s second largest wireless carrier’s data traffic has at least doubled every year since 2007.” Source: http://techcrunch.com/2012/02/14/atts- wireless-data-traffic-doubles-every-year-but- throttling-is-not-the-solution/
Desktop Internet http://articles.businessinsider.com/2011-02-15/tech/29983706_1_tablet-market-pcs-smartphones
Capable mobile device+ Faster network Flickr http://www.flickr.com/photos/thelightningman/4322905624/in/photostream/lightbox/
Smartphones= The most common web access devices“ Home usage of personal computers in 2010 was down 20% from 2008 in the United States. The culprit? Smartphones and tablets gobbling up our time online (http://bkaprt.com/mf/5).“ In November 2010, visitors to web-based email sites declined 6%, but visitors accessing email with their mobile devices grew by 36% (http://bkaprt.com/mf/6).“ Traffic to mobile websites in 2010 grew 600% after tripling between 2009 and 2010 (http://bkaprt.com/mf/7).Source: Luke Wroblewski, Mobile First (2011) p.8.
A few years ago vs. Now Source: http://www.libsuccess.org/index. php?title=M-Libraries http://www.slideshare.net/bohyu nkim/planning-for-your-librarys- first-mobile-website http://www.bohyunkim.net/blog/ archives/705 http://journal.code4lib.org/article s/2055
How are those mobile sites now?http://www.flickr.com/photos/rwhgould/5554807256/lightbox/
2010 2012 http://sherman.library.nova.edu/m/
2010 2012 http://medlib.fu.edu/m
2010 2012 http://m.harvard.edu/libraries/
2010 2012 https://www.lib.umn.edu/mobile/
2010 2012 http://m.lib.ncsu.edu/
General trend: More stuff in the mobile site The library mobile sites are now showing more information beyond library hours, location, and contact us. While this type of basic information appeared as primary tasks before, now search and research, library resource use is appearing to be more of primary tasks on a library mobile website. `(e.g. Libguides, Books, Articles, Course Reserves, Databases, etc.) A search box is starting to appear on a mobile website homepage. Additional features are being added to the mobile site such as an library account transaction (e.g. item renewal) and course reserves. Study room reservation, computer availability information are offered in some mobile sites.
Looking back at some of thetips 2 years ago … Environmental scan - OK Target audience - YES Primary tasks & user needs /expectations Marketing No longer true Mobile devices’ constraints and slow networks Focus on users’ information needs on the go A companion site with less features and content
Which is faster and more convenient?
Always on, always with you Are our assumptions about mobile device user behavior accurate?
User Behavior on the Mobile Motivation: Micro-task, Bored, Local Source: Josh Clark, Tapworthy (2010) Ch. 2. Edit/Create (urgent change/micro-tasking) : I need to get some-thing done now that can’t wait. Lookup/Find (urgent info, local) : I need an answer to some-thing now - frequently related to my current location in the world. Explore/Play (bored, local) : I have some time to kill and just want a few idle time distractions. Check In/Status (repeat/micro-tasking): Something important to me keeps changing or updating and I want to stay on top of it. Source: Luke Wroblewski, Mobile First (2011) p.50.
Don’t dumb things downon the mobile“ There are, of course, differences based on mobile and desktop usage patterns; but the core value of a web service remains the same across both formats and beyond. In fact, you’ll quickly find your customers will expect to do just about everything (within reason) on mobile. Especially those who primarily (or only) use their mobiles to get online. So don’t dumb things down on mobile—focus on what really matters most anywhere people can access your website.Source: Luke Wroblewski, Mobile First (2011) p.22.
It’s not that the sea monster is too big; it might be that the house is too small.Flickr: http://www.flickr.com/photos/severinstmartin/310138661/lightbox/
Discoverability Unless you tell me, how would I know if there is a mobile version? http://www.flickr.com/photos/zebble/6817861/lightbox/
Make it easyto discover first… Make the Mobile site link on your library homepage more prominent. Footer = a good location. If you use an icon, make sure the meaning is obvious. Add the auto-redirect to the mobile site when a user visits the Desktop site on a mobile device. Make discovery happen when a user is on a mobile device and accessing the library online.
Do-It-Yourself on Mobilehttp://www.flickr.com/photos/marielamuse/7341089880/
Towards a full-featurelibrary mobile website DIY Mindset of today’s library users Let them serve themselves on the mobile device! “You’re pretty good at helping me, thanks, but I’d really prefer to do more things by myself — and by the way, you don’t make that very easy for me.” - Matthews, Brian. 2011. “Helping patrons help themselves,” Chronicle of Higher Education Blog Network. http://chronicle.com/blognetwork/theubiquitouslibrarian/2011/10/13/are-we- in-the-diy-era-helping-patrons-help-themselves/
What features to offer?: (a) for micro-tasking Catalog Search Library account – Fine, Account creation Library items (Physical) – Renewal, Hold, Checked-out items Library items (digital) – Download & Read/listen/watch Resources / Research Books, Articles, Course Reserves
Account management-DC Public LibraryiPhone app
Library Account- NYPL App
Renewal Hold Downloadhttp://overdrive.dclibrary.org/0FFC7F67-F9B8-4EFD-965F-1CB1FCC8C786/40/20/en/Default.htm
Course Reserves- Read PDFs http://m.lib.ncsu.edu/
Research - Books
Research - Articles
What features to offer?: (b) for entertainment Digital collection Podcasts Book recommender
OSU Libraries Book Geniehttp://m.library.oregonstate.edu/
Scotsdale public library Gimme!http://gimme.scottsdalelibrary.org/
What features to offer?: (c) for local / in-context Campus / Neighborhood / Exhibit tour Barcode scan
Historic Tourof where you are now http://tour.library.oregonstate.edu/
> People look at their smartphonesAre we ready? an average of 150 times a day. That’s approximately once every six minutes during waking hours. > Mobile internet is the only internet for 25% of U.S. users.Jay Ramirez, “Five Reasons Marketers Should Think Mobile First. 2012.http://www.moroch.com/blog/2012/03/five-reasons-marketers-should-think-mobile-first/
References Aaron Tay, “What are mobile friendly library sites offering? A survey.” Musings about Librarianship, 2010.http://musingsaboutlibrarianship.blogspot.com/2010/04/co mparison-of-40-mobile-library-sites.html “M-Libraries.” LibSuccess Wiki, 2012. http://www.libsuccess.org/index.php?title=M-Libraries Josh Clark, Tapworthy: Designing Great iPhone Apps. O’Reilly, 2010. Luke Wroblewski, Mobile First. A Book Apart, 2011. Jay Ramirez, “Five Reasons Marketers Should Think Mobile First. 2012. http://www.moroch.com/blog/2012/03/five-reasons- marketers-should-think-mobile-first/ See other references on slides.