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Personal Branding for New Librarians: Standing out and Stepping up

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Presentation for the ACRL 2011 Virtual Conference on March 31, 2011.

Presentation for the ACRL 2011 Virtual Conference on March 31, 2011.

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  • Introduction - Alison's slide Communicating with one's peers, colleagues, and others outside of ones own workplace for professional growth.
  • POLL - Bohyun
  • Benefits, questions & concerns - Bohyun's slide You will be googled by your peers and future employers   What would Google tell them about you? Conferences are no longer need the only place you can go to network. You can do so online no matter where you are Connect professionally with a large number of librarians who have similar interests, thoughts, and work as yours
  • Benefits, questions & concerns - Bohyun's slide You will be googled by your peers and future employers   What would Google tell them about you? Conferences are no longer need the only place you can go to network. You can do so online no matter where you are Connect professionally with a large number of librarians who have similar interests, thoughts, and work as yours
  • Benefits, questions & concerns - Bohyun's slide   CONCERNS:: Isn't social media a frivolous pursuit?   Would my privacy be affected?   I don't know. Personal branding sounds so off-putting   Doesn't personal branding take a lot of time? I am already busy with work and other professional commitments (e.g. publications, committee work, etc)   I don't spend a lot of time online. Can I still have my personal brand online?  
  • Benefits, questions & concerns - Bohyun's slide Where do I start?    How do I find time?    I am interested, but I am not sure what should blog or tweet about   How do I continue to retain and grow my online presence?
  • POLL
  • Different platform, different purpose - Kiyomi's slide
  • Different platform, different purpose - Kiyomi's slide
  • POLL
  • Visit and comment on other blogs, retweet content, and connect with others to avoid shameless self-promotion.    Blog, Tumblr, Facebook or Twitter accounts are easy to set up. You can be on your way in less than 10 minutes. Use consistent voice, image and persona across different platforms so that people can find you and you can grow your brand.
  • Be genuine and professional at all times Ask yourself how you want to be perceived by others. Reflect and come up with 3-5 words which represent you. Do not focus on the negative.    Remember that online comments last forever.
  • Listen & monitor the conversation - what are people saying about you? Create Google Alerts for your name/brand: http://www.google.com/alerts Google yourself and update/remove old information. Topsy Social Analytics: http://analytics.topsy.com/ RSS feeds of advanced Twitter search: Visit http://search.twitter.com/advanced , create searches for your name and other keywords, click on the RSS icon to create and send a feed for each search to your Google Reader. Icerocket Blog Search: http://www.icerocket.com/ Socialmention: http://www.socialmention.com/
  • Be wary of focusing your entire personal brand around your current job How will you maintain your brand once your job changes?   If you focus your brand on your professional interests and passions instead of your job title or workplace, you will be able to take it with you from institution to institution.
  • Find your personal comfort zone on frequency of updating Posting too often may cause your supervisor or future employer to wonder when you find the time to do your work.   If you are posting links every few minutes, others may wonder if you ever read what you repost.    Find a balance that works for you.

Personal Branding for New Librarians: Standing out and Stepping up Personal Branding for New Librarians: Standing out and Stepping up Presentation Transcript

  • Personal Branding for New Librarians:   Standing out and Stepping up Association of College & Research Libraries National Conference 2011 Kiyomi Deards Erin Dorney Bohyun Kim
  • Our Session: Who & What
      • What is personal branding?
      • Benefits, concerns & questions
        • Bohyun Kim
      • Different platform, different purpose
        • Kiyomi Deards
      • Putting it into practice
        • Erin Dorney
    •  
  • What is Personal Branding? ?
  • Which of these apply to you?
    • -Select ALL that apply-
    • I am NOT sure if personal branding is for me.
    • I am concerned about certain aspects of personal branding.
    • I am interested in building my personal brand.
    • I am unsure how to develop my personal brand.
    • I am uncertain how to manage my personal brand effectively.
  • Personal Branding : benefits, concerns, and questions
    • Detective by Thinking Doll at Flickr
    • :http://www.flickr.com/photos/dinkydivas/4535722452/
    Why Should I Care?  
  • Benefits
  • Concerns...
  • Questions
  •   Social Media v. Personal Websites
    •  
    Do you have ?
    • -Select ALL that apply-
    • Facebook page
    • Linkedin Account
    • Twitter Account
    • Personal Website
    • Personal Blog
  • Different platform, different purpose
  • Brand Management Tools
    • #ACRL2011
    ACRL 2011 Group ACRL Discussion Group
  • Professional Organization Websites
    •  
  • Personal Websites
    •  
  • Do what works for you!
    •  
    • Your Style:
    •  
    •  
    •  
    •  
    •  
    •  
    •  
          •                     
          •                             
          •                         
          •  
          •  
    •  
    • Or A Little Bit of Both?
    • Introverts are refreshed and energized by solitude.
      •  
    • Extroverts are energized and stimulated by socializing. 
      •  
  • Putting it into practice
    •  
    Convinced to Monitor Your Brand?
    • YES
    • No
    • Maybe
    • Show me how!
  • Don't be an island: Leverage social networks
  • Be genuine and professional
  • Listen & monitor the conversation
  • Focus on your passions... ...not your job
  • Find your comfort zone
  • Audience Discussion
  • Thank you for joining us!
    • Kiyomi D. Deards, University of Nebraska-Lincoln / [email_address]  
    • http://www.libraryadventures.com (Blog) / @kiyomid (Twitter)
    •  
    • Erin Dorney, Millersville University / [email_address]
    • http:www.libraryscenester.wordpress.com  (Blog) / @libscenester (Twitter) 
    •  
    • Bohyun Kim, Florida International University / [email_address]
    • http://bohyunkim.net/blog  (Blog) / @bohyunkim (Twitter)
    •  
    • Alison Miller, ipl2 Reference Services, Drexel University / milleru65@gmail.com
    • @millerlibrarian (Twitter)
    •  
    • Image Attributions:
      • CC BY 2.0 by Rochelle, et. al.             
      • CC BY 2.0 by  epredator
      • CC BY-NC-SA 2.0 by Leo Reynolds        
      • CC BY 2.0 by Jorge-11  
      • CC by 2.0 by misslishess                     
      • CC BY-NC-SA 2.0 by LiminalMike
      • CC BY 2.0 by 10ch                              
      • CC BY-NC 2.0 by Pete Reed
      • CC BY 2.0 by hanspoldoja                  
      • CC BY-NC-SA 2.0 by Cle0patra
      • CC BY 2.0 by Claudio Gennari             
      • CC BY 2.0 by blueyedrican
      • CC By 2.0 by koalazymonkey              
      • Courtesy of ACRL's Residency Interest Group  
      • CC BY-SA 2.0 by olarte.ollie               
      • CC BY-NC 2.0 by The Thinking Doll
      • CC BY 2.0 by Marco Bellucci                
      • CC BY-NC-SA 2.0 by The Rogue  
      • CC BY-NC 2.0 by Genna G    
      • CC BY-NC-SA 2.0 by ntr23
  • The CMO ’s Guide To: The Social Media Landscape http://www.cmo.com/sites/default/files/CMO-SOCIAL-LANDSCAPE-R5.jpg 7 Examples of Kickass Personal Branding http://socialmouths.com/blog/2010/05/17/7-examples-of-kick-ass-personal-branding/ Handout on Personal Branding by ACRL New Members Discussion Group at ALA 2011 Midwinter http://connect.ala.org/files/66007/acrl_nmdg_alamw11_handout_pdf_68737.pdf The WHY of Your Brand by Steven Bell http://www.libraryjournal.com/lj/communityacademiclibraries/888893-265/the_why_of_your_brand.html.csp   For an extended bibliography, download our session handout from the ACRL Virtual Conference website or email us for a PDF version.  Suggested Readings: