Green Marketing Presentation - MAGIC
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Green Marketing Presentation - MAGIC



Presentation to MAGIC marketing group about green marketing efforts at Goodwill Industries of the Southern Piedmont on May 24, 2010.

Presentation to MAGIC marketing group about green marketing efforts at Goodwill Industries of the Southern Piedmont on May 24, 2010.



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    Green Marketing Presentation - MAGIC Green Marketing Presentation - MAGIC Presentation Transcript

    • “Green” Marketing
      May 24, 2010
    • Green Marketing
      • One of our nation’s original recyclers
      • Provide a convenient and free option to recycle
      • Divert 55 million pounds of goods annually from landfills
      • Win-Win-Win
      • Keep materials out of landfills
      • Proceeds fund our programs and services
      • Provide hands-on training in green jobs
    • Green Marketing
      Elementary School Program
      • Goal
      • Educate 10,000 kids duringschool year
      • Generate donations
      • Create donors for future
      • How it Works
      • Pep Rally on Friday
      • Worksheets for classroom
      • Donation bags taken home over the weekend
      • Students make donations on Monday & Tuesday
    • Green Marketing
      Elementary School Program
      • Key Messages
      • Saving our Earth byrecycling & keepingitems out of landfills
      • Helping others inour community bygiving back
      • Giveaways
      • Worksheets for teachers to use in classroom
      • Bookmarks for every student that donates
    • Green Marketing
    • Green Marketing
      Earth Day Awareness
      • Utilized core messaging
      • Events
      • Series of 9 electronicrecycling-focuseddonation drives over2-week period
      • Media
      • Appeared on all 6local television stations at least twice eachpromotingGoodwill as a recycling option
      • Allowed media members to “crush” hard drives
    • Green Marketing
    • Green Marketing
      Do Your Part
      • Website, newsletter,newspaper articlesfocused on providinggreen living ideas forfamilies
      • Led by former TVpersonality Terri Bennett
      • Partnership
      • Online advertising
      • Goodwill locator
      • Development of Goodwill-featured content
    • Green Marketing
    • Green Marketing
      • Messaging
      • Convenient and free optionto recycle electronics
      • Keep nearly 4 million poundof electronics out of arealandfills
      • Either de-manufacture andsend to Dell-audited vendorsor refurbish and sell in ourComputer Works stores
      • Funds job training programs and services
      • Provides green job training opportunities
    • Green Marketing
      • Advertising
      • Last 3 years focused onresidential
      • Have used radio, TV,print, onlineand in-store radio
      • Partnered with Greensboro and Winston-Salem for combined billboard and radio campaign
      • Most successful has been billboards (13-17%+)
      • Added business-to-business radio in 2010
    • Green Marketing
      • Traveling billboards
      • 8 trailers currently feature Reconnect wraps
    • Green Marketing
      Social Networking
    • Green Marketing
      Promotional Materials
    • Green Marketing