Improving Questions for 22 Chapters Bohong Li
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Improving Questions for 22 Chapters Bohong Li Improving Questions for 22 Chapters Bohong Li Presentation Transcript

  • 1
    1
    1
    Improving Questions for Kotler’s 22 Chapters
    Bohong Li
    April 2011
  • 2
    TOP 10 Learning Questions for
    Chapter 1: Defining Marketing for the 21st Century
    2
  • 3
    People
    Product
    Marketing
    Production
    Selling
    3
    9. Which of the following is not a company orientation:
  • 4
    Improved Question
    4
    4
    9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept?
    Selling Concept is to Selling Push/Action
    Selling Concept is to Persuasion
    Selling Concept is to Selling Effort
    All of the Above
    None of the Above
  • 5
    Production
    Product
    Company
    Orientations
    Marketing
    Selling
    There are 4 Types of Company Orientations
    5
  • 6
    Production Concept – customers want products that are available and inexpensive
    Production
    • Focus is on production efficiency, low cost and mass distribution
    6
  • 7
    Product Concept – customers want products that offer the highest quality and performance
    Product
    • Focus is on quality, performance and continuous innovation
    7
  • 8
    8
    Selling Concept – consumers, if left alone, will not buy
    • Focus is for company to sell what they make
    • Applies mostly to unsought goods
    • Example: cemetery plots
    Selling
  • 9
    9
    Marketing Concept – finding the right products for your customers
    • Focus is on finding the right products for customers through research
    Marketing
  • 10
    10
    9. Company Orientation: If Production is to Efficiency, Product Concept is to Quality, and Marketing is to Research, which of the following is TRUE of Selling Concept?
    Selling Concept is to Selling Action
    Selling Concept is to Persuasion
    Selling Concept is to Selling Effort
    All of the Above
    None of the Above
    Improved Question
  • 11
    10 QuestionsChapter 2: Developing MarketingStrategies and Plans
    11
  • 12
    12
    3. What part of the core business process that defines building undertanding and trust for new customers
    Market sensing
    New offering realization
    Customer acquisition
    Customer relationship management
    Fulfillment management
  • 13
    Core Business Process
    13
  • 14
    14
    Gathering market intelligence
  • 15
    15
    Researching, developing & launching a product
  • 16
    16
    Defining target markets & prospecting for new customers
    Core Business Process
  • 17
    Core Business Process
    17
    Building deeper understanding, relationship & offerings
  • 18
    Core Business Process
    18
    Receiving & approving orders, shipping goods & collecting payment
  • 19
    19
    3. What part of the core business process that defines the target markets & prospecting for new customers
    Market sensing
    New offering realization
    Customer acquisition
    Customer relationship management
    Fulfillment management
  • 20
    TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment
    20
  • 21
    21
    1. Marketing Information System (MIS) consists of the following except:
    A. People
    B. Equipment
    C. Information
    D. Procedures
    E. All of the above
  • 22
    22
    A. People, Systems, and Company Policies
    B. People, Assets, and Processes
    C. People, Equipment, and Procedures
    D. People, Infrastructure, and Policies
    E. All of the above
    Improved Question
    A marketing information system (MIS) consists of ________, ________ and _______ to gather, sort, analyze, evaluate and distribute information to marketing decision-makers
  • 23
    • Consists of people, equipment and procedures to gather, sort, analyze, evaluate and distribute needed, timely and accurate information to marketing decision makers.
    23
    Marketing Information System (MIS)
  • 24
    Improved Question
    A marketing information system (MIS) consists of ________, ________ and _______ to gather, sort, analyze, evaluate and distribute information to marketing decision-makers
    24
    A. People, Systems, and Company Policies
    B. People, Assets, and Processes
    C. People, Equipment, and Procedures
    D. People, Infrastructure, and Policies
    E. All of the above
  • 25
    Chapter 4: Conducting Marketing Research and Forecasting Demand
    25
    TOP 10 Learning Questions for
  • 26
    26
    #1: In order to generate primary data, which amongst the following research approaches use concepts, tools, behavior and culture to understand how people live and work?
    A. Behavioural Data Research
    B. Ethnographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    Improved Question
  • 27
    27
    Concept: What are the various research approaches to gather primary data?
    Observational
    Ethnographic
    Focus Group
    Survey
    Behavioral Data
    Experimentation
  • 28
    28
    Ethnographic Research: Uses concepts and tools from anthropology and other discipline
    • To provide deep understanding of how people live and work
    Different ethnic group has
    different wedding cap. So,
    researchers help to design
    customized products
  • 29
    29
    #1: In order to generate primary data, which amongst the following research approaches use concepts and tools from anthropology to understand how people live and work?
    A. Behavioural Data Research
    B. Ethnographic Research
    C. Focus Group Research
    D. Observational
    E. Experimentation
    Improved Question
  • 30
    TOP 10 Learning Questions forCreating Customer Value, Satisfaction & Loyalty and Ch 5
    30
  • 31
    31
    3. It is the feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation.
    Customer Satisfaction
    Customer Loyalty
    Customer Perceived Value
    Customer Retention
    Customer Survey
  • 32
    32
    If I expect my lotion to nourish my skin and I feel that it does not, this is a measure of:
    Customer Perceived Value
    Customer Satisfaction
    Customer Dissonance
    Customer Retention
    Customer Regret
    Improved Question
  • 33
    The feeling of satisfaction or dissatisfaction of the customer from a product’s outcome versus customer’s expectation.
    33
    Customer Satisfaction
  • 34
    34
    Characteristics of Highly Satisfied customers
    • Stays loyal longer
    • Buys more
    • Upgrades existing
    product
    • Talks favorably
    to others
    • Pay less attention to competing brands
    • Less sensitive to price
    • Offers product and service idea
    Source: Marketing Management 13th Edition by Philip Kotler
  • 35
    35
    If I expect my lotion to nourish my skin and I feel that it does not, this is a measure of:
    Customer Perceived Value
    Customer Satisfaction
    Customer Dissonance
    Customer Retention
    Customer Regret
    Improved Question
  • 36
    Top 10 Learning Questions for
    Chapter 06 :
    Analyzing Consumer Markets
    36
  • 37
    37
    4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
    Self Esteem
    Self Concept
    Lifestyle
    Life Cycle Stage
    Personality
  • 38
    38
    4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
    Self Esteem
    Self Concept
    Self Evaluation
    Self Image
    Self Mastery
    Improved Question
  • 39
    Concept # 4Personal Factors
    Age
    Self Concept
    Life Cycle Stage
    Lifestyle
    Occupation
    Values
    Wealth
    Personality
    39
  • 40
    40
    4. The term ______ is a general term used to refer to how someone thinks about or perceives themselves.
    Self Esteem
    Self Evaluation
    Self Concept
    Self Image
    Self Mastery
    Improved Question
  • 41
    TOP 10 Learning Questions for
    Ch7: Analyzing Business Markets
    41
  • 42
    42
    1. The following are not the characteristics that distinguishes business market from consumer market:
    Ethnocentrically concentrated buyers
    Demographically centered buyers
    Geographically concentrated buyers
    Denominationally concentrated buyers
    Influentially concentrated buyers
    Improved Question
  • 43
    43
  • 44
    44
    1. The following are not the characteristics that distinguishes business market from consumer market:
    Ethnocentrically concentrated buyers
    Demographically centered buyers
    Geographically concentrated buyers
    Denominationally concentrated buyers
    Influentially concentrated buyers
    Improved Question
  • 45
    Chapter 8
    Identifying Market Segments &Targets
    45
    TOP 10 Learning Questions for
  • 46
    46
    5. Which of the ff statements is true:
    The key to consumer market segmentation is recognizing customer differences.
    Behavioral segmentation divides buyers based on traits, values or lifestyle.
    Psychographic variables include religion, education, race and social class.
    Demographic variables are seldom associated with consumer needs and wants.
    All of the above
  • 47
    47
    The key to consumer market segmentation is:
    Understanding customer behavior
    Recognizing customer differences
    Identifying customer segments
    Defeating competition with mass marketers
    Implementing niche marketing
    Improved Question
  • 48
    Bases for segmenting consumer markets:
    by country
    Geographic
    by region
    by continent
    by cities
    Psychographic
    lifestyle
    activities
    48
  • 49
    49
    The key to consumer market segmentation is:
    Understanding customer behavior
    Recognizing customer differences
    Identifying customer segments
    Defeating competition with mass marketers
    Implementing niche marketing
    Improved Question
  • 50
    TOP 10 Learning Questions for
    Ch 9: Creating Brand Equity
    50
  • 51
    51
    Which of the following is not a role on a brand portfolio?
    Cash Cows
    Flankers
    Low-End Entry Level
    Niche Marketer
    High-End Prestige
  • 52
    52
    8. All of which are roles of a brand portfolio except _______________?
    Cash Cows
    Flankers
    Low-End Entry Level
    Niche Marketer
    High-End Prestige
    Improved Question
  • 53
    Brand Roles on a Brand PortfolioWhat brand type is the product?
    CASH COWS
    FLANKERS
    HIGH-END
    PRESTIGE
    LOW-END
    ENTRY LEVEL
    From Philip Kotler’s, Marketing Management, 13th ed.
    53
  • 54
    Niche is a type of market segmentation, not a role on a brand portfolio
    FLANKERS
    Fighter brands that are positioned w/ respect to competitors’ brands so that more important (profitable) brands are able to retain their desired position
    CASH COWS
    Brands that are able to hold on to enough customers & maintain profitability w/ virtually no marketing support
    LOW-END ENTRY LEVEL
    Relatively low-priced “traffic-builder” brands that attract customers to the brand franchise in hopes to trading customers up to the higher-priced brand
    HIGH-END PRESTIGE
    Brands that add prestige and credibility to the entire portfolio
    From Philip Kotler’s, Marketing Management, 13th ed.
    54
  • 55
    55
    8. All of which are roles of a brand portfolio except _______________?
    Cash Cows
    Flankers
    Low-End Entry Level
    Niche Marketer
    High-End Prestige
    Improved Question
  • 56
    TOP 10 Questions for
    Chapter 10:
    Crafting the Brand Positioning
    56
  • 57
    57
    1. _______ are associations/benefits that can be shared with other brands.
    Points-of-Parity
    Points-of-Difference
    Brand Image
    Brand Concept
    Points-of-Value
  • 58
    58
    ________are associations that are not necessarily unique to the brand but may be shared with other brands.
    Points-of-Difference
    Points-of-Positioning
    Points-of-Parity
    Points-of-Associations
    Points-of-Value
    Improved Question
  • 59
    POPs are POINTS-OF-PARITY
    Concept 1: POPs
    =
    +
    +
    =
    +
    SHARING FEATURES & BENEFITS
    59
  • 60
    60
    ________are associations that are not necessarily unique to the brand but may be shared with other brands.
    Points-of-Difference
    Points-of-Positioning
    Points-of-Parity
    Points-of-Associations
    Points-of-Value
    Improved Question
  • 61
    TOP 10 Learning Concepts for
    Chapter 11:
    Dealing with Competition
    61
  • 62
    62
    2. The percentage of customers whose company’s product they prefer to buy pertains to _____.
    Share of mind
    Share of heart
    Share of market
    Both a and c
    Both b and c
  • 63
    63
    2. The percentage of customers whose company’s product they prefer to buy pertains to _____.
    Share of mind
    Share of heart
    Share of wallet
    Share of market
    None of the above
    Improved Question
  • 64
    What to consider on competitor analysis?
    Share of market
    Variables
    Share of mind
    Share of heart
    64
  • 65
    “Name the company from which you would prefer to buy!”
    65
    65
    “Share of heart” refers to the percentage of customers whose company’s product they want to buy
  • 66
    66
    2. The percentage of customers whose company’s product they prefer to buy pertains to _____.
    Share of mind
    Share of heart
    Share of wallet
    Share of market
    None of the above
    Improved Question
  • 67
    TOP 10 Learning Questions for
    CH 12 Setting Product Strategy
    67
    67
  • 68
    68
    2. Which of the items below is a basic component of an attractive market offering to customers?
    Product line Up-Market Stretch
    Services Mixes & Quality
    Core benefit
    Percentage contribution to Sales and Profits
    All of the above
  • 69
    Improved Question
    69
    69
    Marketers should WOW customers by satisfying the 3 components of marketing offerings – Product Features & Quality, Services Mix & Quality, and _________.
    Process Efficiency & Quality
    Operational Efficiency & Quality
    Product Excellence & Quality
    Customer Experience & Quality
    Value-Based Prices
  • 70
    Concept 1: WOW Customer by Satisfying the 3 Components of Market Offering…
    Value-based prices
    • Customers always judge market offering on three basic elements
    Attractiveness
    of the
    Market Offering
    Product Features & Quality
    Services Mix & Quality
    70
  • 71
    71
    Marketers should WOW customers by satisfying the 3 components of marketing offerings – Product Features & Quality, Services Mix & Quality, and _________.
    Improved Question
    Process Efficiency & Quality
    Operational Efficiency & Quality
    Product Excellence & Quality
    Customer Experience & Quality
    Value-Based Prices
  • 72
    TOP 10 Learning Questions for
    Ch 13 Designing and Managing Services
  • 73
    7. Service companies are encourage to have _________ to manage the “demand” for its services:
    Shared services
    Part-time employees
    Increase consumer participation
    Reservation systems
    Facilities for future expansion
  • 74
    7. Service companies are encourage to have _________ to manage the “demand” for its services:
    Shared services
    Peak-time efficiency
    Part-time employees
    Reservation systems
    Facilities for future expansion
    Improved Question
  • 75
    Matching Demand and Supply
    DEMAND Side
    • Differential pricing
    • Nonpeak demand
    • Complementary services
    • Reservation systems
    SUPPLY Side
    • Part-time employees
    • Peak-time efficiency
    • Increased consumer
    participation
    • Shared services
    • Facilities for future
    expansion
  • 76
    7. Service companies are encourage to have _________ to manage the “demand” for its services:
    Shared services
    Peak-time efficiency
    Part-time employees
    Reservation systems
    Facilities for future expansion
    Improved Question
  • 77
    TOP 10 Learning Questions for
    Ch 14 Developing Pricing Strategies and Programs
  • 78
    5. Which of the following is NOT a goal of companies in positioning their market offering?
    Greatest Market Share
    Product-quality Leadership
    Largest Market Skimming
    Product-price Leadership
    Maximum Current Profit
  • 79
    Included in the 5 major pricing objectives are:
    Maximum Market Share & Maximum Current Profit
    Survival and Product-Quality Leadership
    Partial Cost Recovery and Maximum Market Skimming
    Survival and Product-Quality Leadership
    All of the above
    Improved Question
  • 80
    Setting PriceSTEP 1: Companies decides its GOAL of where it wants to POSITION its MARKET OFFERING
    From Philip Kotler’s, Marketing Management, 13th Edition
  • 81
    The price set by the company helps them achieve their GOAL in the MARKET. Setting the RIGHT PRICE allows a company to adjust its production to make them an industry leader.
    From Philip Kotler’s, Marketing Management, 13th Edition
  • 82
    Included in the 5 major pricing objectives are:
    Maximum Market Share & Maximum Current Profit
    Survival and Product-Quality Leadership
    Partial Cost Recovery and Maximum Market Skimming
    Survival and Product-Quality Leadership
    All of the above
    Improved Question
  • 83
    TOP 10 Learning Questions for
    Chapter 15: Designing and Managing Integrated Marketing Channels
  • 84
    3. Identify the one phrase which does not pertain to channel member functions
    Gathering of Information
    Develop and disseminate persuasive communication
    Reach agreements on price and terms
    Budgeting and Planning
    Assume risks
    Provide for storage
    Provide for buyers payment of bills
    Oversee actual transfer of ownership
  • 85
    3. Identify the one phrase which does not pertain to channel member functions
    Developing and Disseminating Persuasive Communication
    Budgeting and Planning
    Assuming Risks
    Providing for Storage
    None of the Above
    Improved Question
  • 86
    3. Identify the one phrase which does not pertain to channel member functions
    Developing and Disseminating Persuasive Communication
    Budgeting and Planning
    Assuming Risks
    Providing for Storage
    None of the Above
    Improved Question
  • 87
    TOP 10 Learning Questions for
    Chapter 16: Managing Retailing, Wholesaling, and Logistics
  • 88
    The following are part of Wholesaling Functions, except:
    Selling and Promoting
    Bulk Breaking
    Management Services & Counseling
    Buying and assortment building
    Cost Bearing
  • 89
    The following are part of Wholesaling Functions, except:
    Selling and Promoting
    Bulk Breaking
    Management Services & Counseling
    Buying and assortment building
    Profit Bearing
    Improved Question
  • 90
    Wholesaling functions are…
    Source: Marketing Management 13th Ed by Philip Kotler
  • 91
    Wholesaling functions are… (cont’d)
    Source: Marketing Management 13th Ed by Philip Kotler
  • 92
    Wholesaling functions are… (cont’d)
    Source: Marketing Management 13th Ed by Philip Kotler
  • 93
    The following are part of Wholesaling Functions, except:
    Selling and Promoting
    Bulk Breaking
    Management Services & Counseling
    Buying and assortment building
    Profit Bearing
    Improved Question
  • 94
    TOP 10 Learning Questions for
    Ch 17: Designing and Managing Integrated Marketing Communication
  • 95
    7. Which is not an example of challenges in developing global communications program
    Alcoholic beverages cannot be advertised or sold in Muslim countries.
    In some countries no Ads may be directed at children under 12
    Comparative ads are common in some countries but is illegal in other countries.
    Water is more expensive than oil in the middle eastern countries.
    Restrictions to tobacco products in most countries
  • 96
    7. Which is not an example of challenges in developing global communications program?
    Alcoholic Beverages cannot be advertised or sold in Muslim countries.
    In some countries, no Ads may be directed to Children under 12 years of age.
    Comparative Ads are common in some countries but is illegal in other countries.
    Restrictions to tobacco products and its advertisement in most countries.
    None of the Above
    Improved Question
  • 97
    Multinational companies wrestle with challenges in developing global communications program.
  • 98
    Many products are restricted or forbidden in certain parts of the world.
    Product
    Alcoholic beverages cannot be advertised or sold in Muslim countries.
    Tobacco Products restrictions
    Market Segment
    In some countries (Norway and sweden) no ads can be directed at children under 12.
    Style
    Comparative ads are common in Us and Brazil and India.l
  • 99
    7. Which is not an example of challenges in developing global communications program?
    Alcoholic Beverages cannot be advertised or sold in Muslim countries.
    In some countries, no Ads may be directed to Children under 12 years of age.
    Comparative Ads are common in some countries but is illegal in other countries.
    Restrictions to tobacco products and its advertisement in most countries.
    None of the Above
    Improved Question
  • 100
    TOP 10 Learning Questions for
    Chapter 18 Managing Mass Communications
  • 101
    3. Among these 4 advertising objectives, which of the following aims to stimulate repeat purchase of products?
    Informative advertising
    Persuasive advertising
    Reminder advertising
    Reinforcement advertising
    None of the above
  • 102
    The advertisement of Biogesic below is an example of what advertising objective?
    Informative advertising
    Persuasive advertising
    Reminder advertising
    Reinforcement advertising
    None of the above
    Improved Question
  • 103
    Classification of advertising objectives according to their aim:
  • 104
    Classification of advertising objectives according to their aim:
  • 105
    The advertisement of Biogesic below is an example of what advertising objective?
    Informative advertising
    Persuasive advertising
    Reminder advertising
    Reinforcement advertising
    None of the above
    Improved Question
  • 106
    TOP 10 Learning Questions for
    Ch 19: Managing Personal Communications
  • 107
    5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.
    Make sure that success is near
    Make sure that success is easy
    Make sure that success is measurable
    Make sure that success is simple
  • 108
    5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.
    Make sure that success is tangible
    Make sure that success is feasible
    Make sure that success is measurable
    Make sure that success is possible
    None of the Above
    Improved Question
  • 109
    To Have an Effective Direct Mail Campaign:
    • The objectives should be established
    • Target the best prospects
    • Develop a catchy brand element
  • 110
    You want to be able to measure your success and you want to track your results.
    • Test elements
    • Proper execution
    • Make sure that success is measurable
  • 111
    5. In constructing an effective direct-mail campaign, marketers should establish objectives; target the best prospects; offer elements; test elements; and _________.
    Improved Question
    Make sure that success is tangible
    Make sure that success is feasible
    Make sure that success is measurable
    Make sure that success is possible
    None of the Above
  • 112
    TOP 10 Learning Questions for
    Chapter 20 Introducing New Market Offerings
  • 113
    7. ________ is an individual’s decision to become a regular user of the product
    Awareness
    Interest
    Evaluation
    Trial
    Adoption
  • 114
    7. ________ is an individual’s decision to become a regular user of the product
    Awareness
    Assimilation
    Adaption
    Adoption
    Acceptance
    Improved Question
  • 115
    How does a Consumer Adopt to a New Product and Service?
  • 116
    The consumer becomes aware of the innovation but lacks information about it
  • 117
    The consumer is stimulated to seek information about the innovation
  • 118
    The consumer considers whether to try the innovation
  • 119
    The consumer tries the innovation to improve his or her estimate of its value
  • 120
    The consumer decides to make full and regular use of the innovation
  • 121
    Example: Juan’s adoption of Mang Inasal
  • 122
    Example: Juan’s adoption of Mang Inasal
  • 123
    Juan becomes aware of this new restaurant that serves Chicken Inasal at a low price…
  • 124
    The low price and the unlimited rice intrigues him to seek more information…
  • 125
    He contemplates on whether he will try the product…
  • 126
    He tries the product to feed his curiousness…
  • 127
    Juan likes Mang Inasal very much! He then decides to go there every Friday.
  • 128
    7. ________ is an individual’s decision to become a regular user of the product
    Awareness
    Assimilation
    Adaption
    Adoption
    Acceptance
    Improved Question
  • 129
    TOP 10 Learning Questions for
    Chapter 21 Tapping into Global Markets
  • 130
    4. _________ consist of creating something new, where products are made specifically for a certain foreign market.
    Product Discovery
    Product Invention
    Product Improvement
    Product Adaptation
    None of the above
  • 131
    4. _________ consist of creating something new, where products are made specifically for a certain foreign market.
    Product Discovery
    Product Invention
    Product Conceptualization
    Product Market Testing
    Product Integration
    Improved Question
  • 132
    International Product and Communication Strategies
    Product
    Develop New
    Product
    Adapt
    Product
    Do Not Change
    Product
    Product
    adaptation
    Product
    invention
    Straight
    extension
    Do Not Change
    Communication
    Communication
    Dual
    adaptation
    Communication
    adaptation
    Adapt
    Communication
  • 133
    Product Invention
    PRODUCT INVENTION- is a costly strategy, but the payoffs can be great, particularly if a company can parlay a product innovation into other countries. Sometimes the innovation even works at home.
  • 134
    4. _________ consist of creating something new, where products are made specifically for a certain foreign market.
    Product Discovery
    Product Invention
    Product Conceptualization
    Product Market Testing
    Product Integration
    Improved Question
  • 135
    TOP 10 Learning Questions for
    Chapter 22: Managing A Holistic Marketing Organization For The Long Run
  • 136
    1. Most companies use a Functional Organization in their Marketing Departments for an effective Internal Marketing because of the main advantage of administrative ________ .
    Proficiency
    Simplicity
    Efficiency
    Stability
    Integrity
  • 137
    What is the most common form of marketing organization, one that ensures administrative simplicity?
    Geographic Organization
    Market-Management Organization
    Brand-Management Organization
    Creative Organization
    Functional Organization
    Improved Question
  • 138
    FUNCTIONAL ORGANIZATION
    is the most COMMON form of
    Marketing organization and for
    Administrative SIMPLICITY
  • 139
    Effective Internal Marketing using FUNCTIONAL ORGANIZATION
    Marketing Vice President
    Consists of FINGERS
    as Specialists or
    Managers with
    different Functions
    Marketing administration manager
    New-products manager
    Advertising and sales promotion manager
    Sales manager
  • 140
    What is the most common form of marketing organization, one that ensures administrative simplicity?
    Geographic Organization
    Market-Management Organization
    Brand-Management Organization
    Creative Organization
    Functional Organization
    Improved Question
  • 141
    Improving Questions for Kotler’s 22 Chapters
    Bohong Li
    April 2011
    141
    141