In Class Presentation
Upcoming SlideShare
Loading in...5
×
 

In Class Presentation

on

  • 204 views

 

Statistics

Views

Total Views
204
Slideshare-icon Views on SlideShare
204
Embed Views
0

Actions

Likes
0
Downloads
2
Comments
0

0 Embeds 0

No embeds

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

    In Class Presentation In Class Presentation Presentation Transcript

      • Surrogate Indicators
        • Price, Advertising Intensity, Warranties, Brand, Country of Origin.
      • Relative Importance
      • Affective Choice
    • Surrogate indicator Example: Harley Davidson
    • Example: Harley Davidson
      • Country of Origin
        • To those from the USA, “made in USA” = high quality
      • Price
        • High price = high quality
      • Effective to the target market
    • Change Importance Example: Volkswagon
      • German engineering
    • Affective Choice #1
      • Destinations Inn
      • www.destinationsinn.com
      • http://www.destinationsinn.com/
      • to produce an immediate response which one can only do by seeing.
      • Why? Selling experiences.
    • Affective Choice #2
      • Sunrise Travel
      • Invokes emotions
      • you should feel like these people do
      • Excited, relaxed
      • Product is relatively similar, only difference is the feeling from the ad.