Design & Balance
The Rule of Three
There is
something
magical about
the number 3
Three is Special
•
•
•
•
That’s a
good-lookin’
number!

Simplicity
Beauty
Symmetry
Design
Yup, s
ure is.
Vertical Symmetry
• Headline in upper third
• Logo in the middle third
• Supporting text in the
lower third
• Most importa...
Asymmetrical Layout
• Most elements in
upper third
• Main focus leftmost
third
• Intersection of the
topmost and leftmost
...
Threes are Everywhere
• Photography
• Three leads to
the rule of
thirds
• Visually
pleasing
Used in photos, television, mo...
Surrounded by Friends
• Thirds groups
familiar
• Leads eye
through design
• Creates story

Eat
Chicken
Make Us Feel Alone
• Thoughtful,
reflective
• Sparse &
simple
• But not empty
• Empty space
works
• Creates mood
Sense of Motion
• Where’s action
heading?
• Implies
movement
• Left-toright, powerful
• Implies story
out of picture
Threes in Architecture
• Classic designs
Fibonacci Spiral

Also called “golden proportion
Threes Can Differ
Used in Logos
•
•
•
•

Simple
Elegant
Less-is-More
By-pass
conscious mind
• Creates image
• Powerful
marketing tool
Triangles Create Threes

Da Vinci’s Last Supper

Stunning
Michelangelo's Pietà
Visual Balance
• Visual center IS
NOT dead center
• Slightly above and
to the right of
actual center
• Draws eye
through d...
Mooo - kewl
Prepare for
Success.
Upcoming SlideShare
Loading in...5
×

Graphic Design: Rule of Three

1,153

Published on

There's something magic about the number three. Thinking in thirds has guided artists, sculptures, publishers, webmasters, photographers, and videographers for as long as there have been designers. Let's examine why this works and how to use the "rule of three".

Published in: Education, Design, Business
0 Comments
2 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
1,153
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
0
Comments
0
Likes
2
Embeds 0
No embeds

No notes for slide

Graphic Design: Rule of Three

  1. 1. Design & Balance The Rule of Three There is something magical about the number 3
  2. 2. Three is Special • • • • That’s a good-lookin’ number! Simplicity Beauty Symmetry Design Yup, s ure is.
  3. 3. Vertical Symmetry • Headline in upper third • Logo in the middle third • Supporting text in the lower third • Most important information in lower third • Anchors page • Classic handbill design
  4. 4. Asymmetrical Layout • Most elements in upper third • Main focus leftmost third • Intersection of the topmost and leftmost dividing lines • Like reading, eye moves from left-to-right
  5. 5. Threes are Everywhere • Photography • Three leads to the rule of thirds • Visually pleasing Used in photos, television, movies, print, web, all kinds graphical designs
  6. 6. Surrounded by Friends • Thirds groups familiar • Leads eye through design • Creates story Eat Chicken
  7. 7. Make Us Feel Alone • Thoughtful, reflective • Sparse & simple • But not empty • Empty space works • Creates mood
  8. 8. Sense of Motion • Where’s action heading? • Implies movement • Left-toright, powerful • Implies story out of picture
  9. 9. Threes in Architecture • Classic designs
  10. 10. Fibonacci Spiral Also called “golden proportion
  11. 11. Threes Can Differ
  12. 12. Used in Logos • • • • Simple Elegant Less-is-More By-pass conscious mind • Creates image • Powerful marketing tool
  13. 13. Triangles Create Threes Da Vinci’s Last Supper Stunning Michelangelo's Pietà
  14. 14. Visual Balance • Visual center IS NOT dead center • Slightly above and to the right of actual center • Draws eye through design
  15. 15. Mooo - kewl Prepare for Success.

×