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LRSP 412 Leggett Fall (b) 2009

LRSP 412 Leggett Fall (b) 2009






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    LRSP 412 Leggett Fall (b) 2009 LRSP 412 Leggett Fall (b) 2009 Presentation Transcript

    • Research Tips for LRSP 412: Marketing for Managers Paul Boger CGPS Reference Librarian pboger @umw.edu
    • Where do I begin?
    • Library Research Tools
      • Library Catalog
        • Titles of Books
        • Titles of Journals, Magazines and Newspapers
        • Searches Simpson Library, CGPS Library , and 2 online books collections
      • Databases
        • Articles in Journals, Magazines and Newspapers
        • Company and Industry Information
    • Where do I begin? How do I find information on my topic?
    • Databases – 24/7
      • Database A-Z list
      • Databases by Subject
      • Research Guides
      • Click the drop-down menu by “Research by Subject”
      • Click on “Business – CGPS” to access suggested research resources
      • Click the “GO” button
    • Research Guide
      • Click on the “Databases” option
    • Research Guide
      • Click on the name of a database to begin searching
    • Can I use the databases from home? jsmith password Yes!
      • Locate detailed industry reports
      • Search by keyword or industry code
      - Industry Reports
      • Navigate to different report segments
      • Download the report as a PDF or MS Word document
      - Industry Reports
      • Enter a company name or ticker symbol
      • Use the “private companies” check box
      • Click “Search”
      - Company Searches
    • - Company Searches
      • Use the Tabs to navigate to different company data
      • Click the “Company Financials” tab to get a financial data
      • Click the “News” tab to get current articles on that company
      • Click “Annual Reports” for company reports
      • Click the “Company Financials” tab
      • Use the drop down menus to locate different sets of company financial details
      - Financial Details
      • Click the “Annual Reports” to locate full text annual reports for your company
      • If your company is public, click the EDGAR tab to access SEC reports
      - Annual Reports
      • Navigate between subject searches by using the tab selections at the top of the screen
      • The red tab indicates the subject you are currently searching
      • Click “Business” to search for company information
    • : Company Dossier Search
      • Perform a “Company Dossier” search
      • Enter your company name or ticker symbol
      • Click Search
      • Click the name of your company to find detailed business information
      • Under “Company Type”, note the differences for parent vs. subsidiary, and public vs. private companies
      : Company Dossier Search
    • : Company Dossier Results
      • Use the Reports menu to locate additional company information such as current cases, financial details, and current patent and trademark issues
    • : Company Dossier Results
      • If your company is a subsidiary, look for details on the parent company
      • Additional information should be available under the parent company
    • : Company Dossier Results
      • If your company is a subsidiary, look for details on the parent company
      • Use the Reports menu to locate additional company information and current news stories
      • To find articles, enter your keyword in the search boxes
      • Click “Choose Databases”
      Business Source Complete
      • Select multiple databases in which to search
      • Click “OK”
      Business Source Complete
      • Click “Search” to search through all of your selected databases simultaneously
      Business Source Complete
      • Try these different searches in the same set of multiple databases
      Business Source Complete
    • Business Source Complete
      • Click “PDF” or “HTML” links to retrieve articles
      • Click “Locate Journal Article” if not full text through the database
    • Locate Journal Article Page
      • Is the article available in a UMW database? NO.
      • To request this article, use the ILLIAD links.
    • Business Source Complete
      • To search for company information, click the “More” option
      • Click “Company Profiles”
    • Business Source Complete
      • Enter the company name
      • Click “Match Any Words”
      • Click “Browse”
      • Click the name of the Company when it appears
    • Business Source Complete
      • Click the PDF link to access the report
      • Full reports usually include a SWOT analysis
      • Use the icons to print, email, format, and save documents
    • Business Source Complete
      • Click “Publications”
      • Enter your keywords in the “Publications” browsing box
      • Click “Browse”
    • Business Source Complete
      • Find the “United States” report
      • Click the title of the report
      • Enter your keywords
      • Consider using some of the “Limit” options
      • Click “Go”
      Omnifile Full Text Mega
    • Omnifile Full Text Mega
      • Click “PDF” or “HTML” links to retrieve articles
      • Click “Locate Article” if not full text through the database
    • Locate Journal Article Page
      • Is the article available in a UMW database? YES.
      • Use the database links to locate article.
      • Try different databases
      • Try different keywords
      • Use an “asterisk” for multiple word endings - *
      • Phrase Searching - quotation marks
      • Avoid stop words like: in, an, of, for, on, by
      • Ask Librarians for assistance
      • Writing Center
    • What if my materials are at the main campus Library? What if UMW doesn’t have what I need?
      • Use Illiad to request materials not located at the CGPS Library
        • Create an online Illiad Account
        • Submit requests through Library’s website
        • Request books, articles, dissertations
        • Free except for articles located at Simpson Library
        • Delivered to CGPS Library
    • Illiad : document delivery and interlibrary loan
    • Online Books
      • Under “Find Books”, click “netLibrary”
      • Click “Go to netLibrary”
      • You will have to create a free online account to access netLibrary from off-campus
      • Search for “new strategist” in quotation marks
      • Click “Search”
      • Create a free account
      • Find these two titles
      • Click on “View this eBook”
      • Search for “contact lenses”
      • Click on “View this Page” to see book content
    • CGPS Library Books:
      • Best Customers- REF HC79.C6 R87 2008
      • Hoover’s Handbook of Industry Profiles – REF HD2328 .H363 2008 (medical equipment or medical supplies)
    • Consumer Information Sites:
      • eyeTopics
      • All about Vision
      • My Contact Lenses
      • The Strength of Competition in the Sale of Rx Contact Lenses
    • Trade Associations/Trade Magazines
      • American Optometric Association
      • All About Vision
      • Contact Lens Spectrum
      • 20/20
      • ASAE Directory to Associations
    • Demographics:
      • FedStats
      • Virginia Workforce Connection: Labor
      • Federal Trade Commission
      • Occupational Outlook Handbook
      • U.S. FDA
      • Eye Health Statistics
    • Need help? Have Questions?
      • Come to the Library
        • Mondays - Thursdays 1 p.m. - 9 p.m.
        • Fridays 1 p.m. - 7 p.m.
        • Saturdays 9 a.m. - 3 p.m.
      • Contact the Library Staff
        • [email_address]
        • 540-286-8025
      • Set up a Research Appointment
        • [email_address]
        • 540-286-8066
    • & Take A Break! Served at 5:30pm Monday through Thursday