Research Tips for LRSP 412: Marketing for Managers Paul Boger CGPS Reference Librarian pboger @umw.edu

Where do I begin?

Library Research Tools Library Catalog Titles of Books Titles of Journals, Magazines and Newspapers Searches Simpson Library, CGPS Library , and 2 online books collections Databases Articles in Journals, Magazines and Newspapers Company and Industry Information

Library Catalog

Titles of Books

Titles of Journals, Magazines and Newspapers

Searches Simpson Library, CGPS Library , and 2 online books collections

Databases

Articles in Journals, Magazines and Newspapers

Company and Industry Information

Where do I begin? How do I find information on my topic?

Databases – 24/7 Database A-Z list Databases by Subject Research Guides Click the drop-down menu by “Research by Subject” Click on “Business – CGPS” to access suggested research resources Click the “GO” button

Database A-Z list

Databases by Subject

Research Guides

Click the drop-down menu by “Research by Subject”

Click on “Business – CGPS” to access suggested research resources

Click the “GO” button

Research Guide Click on the “Databases” option

Click on the “Databases” option

Research Guide Click on the name of a database to begin searching

Click on the name of a database to begin searching

Can I use the databases from home? jsmith password Yes!

Locate detailed industry reports Search by keyword or industry code - Industry Reports

Locate detailed industry reports

Search by keyword or industry code

Navigate to different report segments Download the report as a PDF or MS Word document - Industry Reports

Navigate to different report segments

Download the report as a PDF or MS Word document

Enter a company name or ticker symbol Use the “private companies” check box Click “Search” - Company Searches

Enter a company name or ticker symbol

Use the “private companies” check box

Click “Search”

- Company Searches Use the Tabs to navigate to different company data Click the “Company Financials” tab to get a financial data Click the “News” tab to get current articles on that company Click “Annual Reports” for company reports

Use the Tabs to navigate to different company data

Click the “Company Financials” tab to get a financial data

Click the “News” tab to get current articles on that company

Click “Annual Reports” for company reports

Click the “Company Financials” tab Use the drop down menus to locate different sets of company financial details - Financial Details

Click the “Company Financials” tab

Use the drop down menus to locate different sets of company financial details

Click the “Annual Reports” to locate full text annual reports for your company If your company is public, click the EDGAR tab to access SEC reports - Annual Reports

Click the “Annual Reports” to locate full text annual reports for your company

If your company is public, click the EDGAR tab to access SEC reports

Navigate between subject searches by using the tab selections at the top of the screen The red tab indicates the subject you are currently searching Click “Business” to search for company information

Navigate between subject searches by using the tab selections at the top of the screen

The red tab indicates the subject you are currently searching

Click “Business” to search for company information

: Company Dossier Search Perform a “Company Dossier” search Enter your company name or ticker symbol Click Search

Perform a “Company Dossier” search

Enter your company name or ticker symbol

Click Search

Click the name of your company to find detailed business information Under “Company Type”, note the differences for parent vs. subsidiary, and public vs. private companies : Company Dossier Search

Click the name of your company to find detailed business information

Under “Company Type”, note the differences for parent vs. subsidiary, and public vs. private companies

: Company Dossier Results Use the Reports menu to locate additional company information such as current cases, financial details, and current patent and trademark issues

Use the Reports menu to locate additional company information such as current cases, financial details, and current patent and trademark issues

: Company Dossier Results If your company is a subsidiary, look for details on the parent company Additional information should be available under the parent company

If your company is a subsidiary, look for details on the parent company

Additional information should be available under the parent company

: Company Dossier Results If your company is a subsidiary, look for details on the parent company Use the Reports menu to locate additional company information and current news stories

If your company is a subsidiary, look for details on the parent company

Use the Reports menu to locate additional company information and current news stories

To find articles, enter your keyword in the search boxes Click “Choose Databases” Business Source Complete

To find articles, enter your keyword in the search boxes

Click “Choose Databases”

Select multiple databases in which to search Click “OK” Business Source Complete

Select multiple databases in which to search

Click “OK”

Click “Search” to search through all of your selected databases simultaneously Business Source Complete

Click “Search” to search through all of your selected databases simultaneously

Try these different searches in the same set of multiple databases Business Source Complete

Try these different searches in the same set of multiple databases

Business Source Complete Click “PDF” or “HTML” links to retrieve articles Click “Locate Journal Article” if not full text through the database

Click “PDF” or “HTML” links to retrieve articles

Click “Locate Journal Article” if not full text through the database

Locate Journal Article Page Is the article available in a UMW database? NO. To request this article, use the ILLIAD links.

Is the article available in a UMW database? NO.

To request this article, use the ILLIAD links.

Business Source Complete To search for company information, click the “More” option Click “Company Profiles”

To search for company information, click the “More” option

Click “Company Profiles”

Business Source Complete Enter the company name Click “Match Any Words” Click “Browse” Click the name of the Company when it appears

Enter the company name

Click “Match Any Words”

Click “Browse”

Click the name of the Company when it appears

Business Source Complete Click the PDF link to access the report Full reports usually include a SWOT analysis Use the icons to print, email, format, and save documents

Click the PDF link to access the report

Full reports usually include a SWOT analysis

Use the icons to print, email, format, and save documents

Business Source Complete Click “Publications” Enter your keywords in the “Publications” browsing box Click “Browse”

Click “Publications”

Enter your keywords in the “Publications” browsing box

Click “Browse”

Business Source Complete Find the “United States” report Click the title of the report

Find the “United States” report

Click the title of the report

Enter your keywords Consider using some of the “Limit” options Click “Go” Omnifile Full Text Mega

Enter your keywords

Consider using some of the “Limit” options

Click “Go”

Omnifile Full Text Mega Click “PDF” or “HTML” links to retrieve articles Click “Locate Article” if not full text through the database

Click “PDF” or “HTML” links to retrieve articles

Click “Locate Article” if not full text through the database

Locate Journal Article Page Is the article available in a UMW database? YES. Use the database links to locate article.

Is the article available in a UMW database? YES.

Use the database links to locate article.

Try different databases Try different keywords Use an “asterisk” for multiple word endings - * Phrase Searching - quotation marks Avoid stop words like: in, an, of, for, on, by Ask Librarians for assistance Writing Center

Try different databases

Try different keywords

Use an “asterisk” for multiple word endings - *

Phrase Searching - quotation marks

Avoid stop words like: in, an, of, for, on, by

Ask Librarians for assistance

Writing Center

What if my materials are at the main campus Library? What if UMW doesn’t have what I need? Use Illiad to request materials not located at the CGPS Library Create an online Illiad Account Submit requests through Library’s website Request books, articles, dissertations Free except for articles located at Simpson Library Delivered to CGPS Library

Use Illiad to request materials not located at the CGPS Library

Create an online Illiad Account

Submit requests through Library’s website

Request books, articles, dissertations

Free except for articles located at Simpson Library

Delivered to CGPS Library

Illiad : document delivery and interlibrary loan

Online Books Under “Find Books”, click “netLibrary”

Under “Find Books”, click “netLibrary”

Click “Go to netLibrary” You will have to create a free online account to access netLibrary from off-campus

Click “Go to netLibrary”

You will have to create a free online account to access netLibrary from off-campus

Search for “new strategist” in quotation marks Click “Search” Create a free account

Search for “new strategist” in quotation marks

Click “Search”

Create a free account

Find these two titles Click on “View this eBook”

Find these two titles

Click on “View this eBook”

Search for “contact lenses” Click on “View this Page” to see book content

Search for “contact lenses”

Click on “View this Page” to see book content

CGPS Library Books: Best Customers- REF HC79.C6 R87 2008 Hoover’s Handbook of Industry Profiles – REF HD2328 .H363 2008 (medical equipment or medical supplies)

Best Customers- REF HC79.C6 R87 2008

Hoover’s Handbook of Industry Profiles – REF HD2328 .H363 2008 (medical equipment or medical supplies)

Consumer Information Sites: eyeTopics All about Vision My Contact Lenses The Strength of Competition in the Sale of Rx Contact Lenses

eyeTopics

All about Vision

My Contact Lenses

The Strength of Competition in the Sale of Rx Contact Lenses

Trade Associations/Trade Magazines American Optometric Association All About Vision Contact Lens Spectrum 20/20 ASAE Directory to Associations

American Optometric Association

All About Vision

Contact Lens Spectrum

20/20

ASAE Directory to Associations

Demographics: FedStats Virginia Workforce Connection: Labor Federal Trade Commission Occupational Outlook Handbook U.S. FDA Eye Health Statistics

FedStats

Virginia Workforce Connection: Labor

Federal Trade Commission

Occupational Outlook Handbook

U.S. FDA

Eye Health Statistics

Need help? Have Questions? Come to the Library Mondays - Thursdays 1 p.m. - 9 p.m. Fridays 1 p.m. - 7 p.m. Saturdays 9 a.m. - 3 p.m. Contact the Library Staff [email_address] 540-286-8025 Set up a Research Appointment [email_address] 540-286-8066

Come to the Library

Mondays - Thursdays 1 p.m. - 9 p.m.

Fridays 1 p.m. - 7 p.m.

Saturdays 9 a.m. - 3 p.m.

Contact the Library Staff

[email_address]

540-286-8025

Set up a Research Appointment

[email_address]

540-286-8066

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