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Afacerea Ta - Cum poate livra IT-ul rezultate - From Zero to Hero
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Afacerea Ta - Cum poate livra IT-ul rezultate - From Zero to Hero

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Departamentul IT se poate pozitiona ca livrator de valoare adaugata in interiorul companiei.

Departamentul IT se poate pozitiona ca livrator de valoare adaugata in interiorul companiei.

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  • Mai mult ca oricand marketing-ul digital este pe buzele tuturor.
  • The good news: Nearly 80 percent of marketing executives and 68 percent of IT executives said that digital marketing is important to their organizations. And yet, according to the survey results, the manifestation of the  marketing and IT disconnect  seems otherworldly: Just 4 percent of marketing executives and 7 percent of IT leaders reported that their companies are very prepared to exploit digital marketing channels. A paltry 8 percent of marketers and 6 percent of IT executives said they believe their data and analytics are completely integrated. Being associated with in-fashion IT correlated with an increase in the company’s reputation. The more often a company’s name appeared in articles that also mentioned an IT innovation that was considered in-fashion at the time of mention, the higher the reputation score that company had in the subsequent year’s list of America’s Most Admired Companies. More specifically, for each 1% increase in the company-technology associations, a reputation score increase of 0.52% was reported. If that’s not interesting enough, the reputation bumps occurred  whether or not  the company actually followed through with an investment in the technology discussed.
  • We all know that the absolute best way to connect with any person is to focus your interactions with him on the issues that are most important to him. When you are talking about and working on things that are very important to the other person, he has a lot of time and interest in building a relationship with you. It’s basic. The problem is that the CEO doesn’t feel that way about technology. But what if you could have the following water-cooler conversation with your CEO (we’ll call him Jim)? Do you think this would get his attention? “ Jim, I know you’re interested in our company’s reputation and our financial performance, which is why I want to come speak with you about some important industry data that has recently come out. It turns out a company’s reputation, financial performance, and even CEO pay can all be directly linked to how the company approaches certain kinds of IT investment. What I think we can learn from the study are some really easy, no-cost or very low-cost things we could do immediately to start getting these benefits. When should I make an appointment to see you?” At this point, you have his undivided attention. I’d be shocked if he didn’t say something like: “Actually, I’ve got a few minutes right now. Let’s go for a short walk.”

Afacerea Ta - Cum poate livra IT-ul rezultate - From Zero to Hero Afacerea Ta - Cum poate livra IT-ul rezultate - From Zero to Hero Presentation Transcript

  • FROM ZERO TO HERO Cum poate ajuta cu adevarat departamentul IT afacerea
  • Imaginati locul personajelor din animatie intr-o companie Kung-Fu Master – CEO Luptatorii – Departamentele Panda - exact, IT Exercitiu
  • 1. INTELEGE AFACEREA 2. PROMOVEAZA COMPANIA 3. CRESTE VANZARILE 4. SUSTINE RESURSELE UMANE 5. CONTRIBUIE FINANCIAR 6. INTERACTIONEAZA SI INTELEGE 7. COMUNICA EFICIENT 8. INVATA SI APLICA 9. GANDESTE CA UN CEO ASTAZI , CATE DIN LISTA DE MAI JOS SUNT ATINSE DE DEPARTAMENTUL IT?
  • Sunt lucruri interesante, totusi CUM AR PUTEA FI SUSTINUTE PUNCTELE SUGERATE DE IT ?
  • INTELEGE AFACEREA Aliniaza nevoile IT la strategia si obiectivele companiei Studiaza soluti adoptate la nivel de industrie (in special la nivel international) si le adapteaza la specificul activitatii Se pastreaza conectat noutatile tehnologice si stie cum va putea beneficia sau cum va fi afectata compania in viitor
  • PROMOVEAZA COMPANIA Promoveaza potentialul social media si importanta promovarii in mediul online. Incurajeaza, cunoaste detaliile si este pregatit sa ofere suport pt folosirea la potential maxim a promovarii online. Creeaza studii de caz relativ la activitatea proprie si contribuie la reputatia companiei.
  • CRESTE VANZARILE Intelege si contribuie la strategia de vanzare online Promoveaza si incurajeaza folosirea in vanzari a intrumentelor de gestiune a relatiilor cu clientilor (CRM) Foloseste solutiile populare gratuite sau a celor SaaS (software cu plata lunara)
  • SUSTINE RESURSELE UMANE Promoveaza LinkedIN ca cea mai puternica unealta de recrutare sau pentru obtinerea de informatii despre canditati. Stimuleaza comunicarea prin promovarea unui blog intern care sa fie operat direct de HR Foloseste unelte de dezvoltare de teste online pentru verificarea cunostintelor candidatilor
  • CONTRIBUIE FINANCIAR Intelege diferenta OpEx vs CapEx Implementeaza solutii prin care se ating sau se rezolva probleme actuale in departament (ex: aplicatii care avertizeaza partenerii la depasirea termenelor de plata) Implementeaza proiecte cu bani europeni
  • Petrece timp alaturi de celelalte departamente, intelege modul de lucru, gandeste cum ai putea sa imbunatatesti procesele si propune modalitati de folosire a solutiilor IT in scopul eficientizarii activitatii Foloseste abordarea ROI (Return of Investment) pentru promovarea solutiilor INTERACTIONEAZA SI INTELEGE
  • COMUNICA EFICIENT Promoveaza in interiorul companiei rezultatele obtinute Genereaza suporteri pentru proiecte viitoare Foloseste exemple si studii de caz aplicate in industrie
  • Foloseste orice oportunitate pentru a completa cunostintele, participa la conferinte sau cursuri de specialitate Analizeaza cum poate beneficia afacerea in care activeaza in urma cunostintelor acumulate si promoveaza in interior Extinde aria de intelegere si in afara domeniului IT INVATA SI APLICA
  • GANDESTE CA UN CEO Intelege ca totul se masoara in acoperirea riscurilor sau in reducerea sau generarea de timp sau de bani Vorbeste fara a folosi acronime astfel incat sa fie inteles Stie ca eficienta este cuvantul cheie si este pregatit sa demonstreze cu cifre si metrici rezultatele
  • Totul pare foarte interesant, insa CAND SA LE FACI PE TOATE?
  • IMPARTE EFORTUL IN DOUA CATEGORII Activitati generatoare de valoare adaugata Activitati fara valoare adaugata, acoperitoare de riscuri
  • EXTERNALIZEAZA Ceea ce nu aduce valoarea adaugata, lasa in grija companiilor specializate, castigand astfel timp si resurse financiare Apeleaza la resurse interne pentru restul sau/si foloseste consultanti pentru zonele critice Focus on Core – 36%
  • Este un proces dificil ce necesita iesirea din zona de confort Rezultatul abordarii diferite este insa major
  • www.facebook.com/classit class it outsourcing externalizareit 0318260150 [email_address] www.classit.ro