Bogdan  Florin Online Identity Management
WHAT IS A BRAND?
first myth A BRAND  IS  NOT A LOGO
Second myth A BRAND  IS  NOT A PRODUCT
Third myth A BRAND  IS  NOT AN IDENTITY
A brand is a collection of  PERCEPTIONS  in the mind of a consumer .
It’s not what you say It’s what they say.
Image Intangibile character ( emotions, interaction, energy, empathy ) Identity T angible character ( logo, culours, sloga...
Product  /  Service + Tangible & Intangible atributes = Valuable & Reputable brand
 
It takes less than 30 SECONDS to a create the  first Impression
Allegra  Versace ,  Vincent Perrot, Annie Lemoine,  Diam's, Amel Bent, Josh Brolin, Claire Chazal, Cauet, Laetitia Casta, ...
Allegra  Versace ,  Vincent Perrot, Annie Lemoine,  Diam's, Amel Bent, Josh Brolin, Claire Chazal, Cauet, Laetitia Casta, ...
(Philip Kotler, 2006)
The  branding process  in  4  steps: 1. D iscover ,  2. D evelop ,  3. Com municate ,  4. Maintain
Who are  you ? Vision, passion, goals, motivation, values, strengths Discover
What do people  think about you ? Description, Impresions, Knowledge, Experience, Criticism Discover
Craft your  identity  and  image  for the right  audience (rational + tangible / emotional + intangible) Develop
Choose the  right channels  to promote  your brand (Social Networks, Popular Newspapers , Blogs, Events) Communicate
Measure, Evaluate, Repeat (Google Alert, Facebook Insights, Trends ) Maintain
We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for  the...
Thanks! If you appreciate this presentation please leave a  feedback below.
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Online Identity Management

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This presentation describes the basic steps for the development of a strong brand.

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  • C onectaţi-vă cu publicul ţintă dvs. şi construirea încrederii Va veti distinge fata de colegi Veti alege sarcini mai bune si mai interesante
  • Marketing U with four Steps
  • What makes you exceptional? what do you want your legacy to be? What do you want to be remebered for? How you can use that you be more successful? What people think about me? How do they describe me? Where do you want to be? SWAT analysis After successfully identifying your traits, you can more accurately and honestly define and describe who you are to the public mind and what you bring to a situation. Define and formulate your personal ambition as an authentic personal brand promise that you can use as the focal point of your behavior and actions. Your culture? 1. Ascertain and Discover: your businesses background information(10 minute discussion) 2. Immediate Needs: what are your businesses immediate needs (15 minute discussion) 3. Agree Expectations: for our services to meet your objectives (20 minutes)
  • http://www.quintcareers.com/career_brand_quiz.html What people think about me? How do they describe me? What are the three compliments you get What about people stop, watch and say wow? What would you like others to think of when they see your name? What makes you distinctive? How do you want to be remembered Are you willing to give everything to make this vision a reality
  • http://www.quintcareers.com/career_brand_quiz.html What people think about me? How do they describe me? What are the three compliments you get What about people stop, watch and say wow? What would you like others to think of when they see your name? What makes you distinctive? How do you want to be remembered Are you willing to give everything to make this vision a reality
  • http://www.quintcareers.com/career_brand_quiz.html What people think about me? How do they describe me? What are the three compliments you get What about people stop, watch and say wow? What would you like others to think of when they see your name? What makes you distinctive? How do you want to be remembered Are you willing to give everything to make this vision a reality
  • http://www.quintcareers.com/career_brand_quiz.html What people think about me? How do they describe me? What are the three compliments you get What about people stop, watch and say wow? What would you like others to think of when they see your name? What makes you distinctive? How do you want to be remembered Are you willing to give everything to make this vision a reality
  • Online Identity Management

    1. 1. Bogdan Florin Online Identity Management
    2. 2. WHAT IS A BRAND?
    3. 3. first myth A BRAND IS NOT A LOGO
    4. 4. Second myth A BRAND IS NOT A PRODUCT
    5. 5. Third myth A BRAND IS NOT AN IDENTITY
    6. 6. A brand is a collection of PERCEPTIONS in the mind of a consumer .
    7. 7. It’s not what you say It’s what they say.
    8. 8. Image Intangibile character ( emotions, interaction, energy, empathy ) Identity T angible character ( logo, culours, slogan, message ) Branding
    9. 9. Product / Service + Tangible & Intangible atributes = Valuable & Reputable brand
    10. 11. It takes less than 30 SECONDS to a create the first Impression
    11. 12. Allegra Versace , Vincent Perrot, Annie Lemoine, Diam's, Amel Bent, Josh Brolin, Claire Chazal, Cauet, Laetitia Casta, Lara Fabian, Arnold Schwarzenegger , Martin Scorsese, Mary-Kate Olsen , Albert de Monaco, Carole Rousseau, Pete Doherty, Justin Timberlake, Alexandra Rosenfeld, Emma Daumas, Hugh Grant, Jennifer Lopez, Amy Winehouse , Arthur, Natasha Bedingfield, Courteney Cox, Vince Vaughn, Charles Aznavour, Tina Tur ner, Rachida Dati, Jimi Hendrix , Michael Vartan, Francis Cabrel, Vincent Cassel, Jean-Pierre Foucault, Wentworth Miller, Barack Obama , Sacha Baron Cohen, Myriam Abel, David Carradine, Boris Becker , Javier Bardem, Meryl Streep, Barbra Streisand, Larry King , Woody Harrelson, Anggun, Al Gore, Geri Halliwell,
    12. 13. Allegra Versace , Vincent Perrot, Annie Lemoine, Diam's, Amel Bent, Josh Brolin, Claire Chazal, Cauet, Laetitia Casta, Lara Fabian, Arnold Schwarzenegger , Martin Scorsese, Mary-Kate Olsen , Albert de Monaco, Carole Rousseau, Pete Doherty, Justin Timberlake, Alexandra Rosenfeld, Emma Daumas, Hugh Grant, Jennifer Lopez, Amy Winehouse , Arthur, Natasha Bedingfield, Courteney Cox, Vince Vaughn, Charles Aznavour, Tina Tur ner, Rachida Dati, Jimi Hendrix , Michael Vartan, Francis Cabrel, Vincent Cassel, Jean-Pierre Foucault, Wentworth Miller, Barack Obama , Sacha Baron Cohen, Myriam Abel, David Carradine, Boris Becker , Javier Bardem, Meryl Streep, Barbra Streisand, Larry King , Woody Harrelson, Anggun, Al Gore, Geri Halliwell, Media created brands , untill now.
    13. 14. (Philip Kotler, 2006)
    14. 15. The branding process in 4 steps: 1. D iscover , 2. D evelop , 3. Com municate , 4. Maintain
    15. 16. Who are you ? Vision, passion, goals, motivation, values, strengths Discover
    16. 17. What do people think about you ? Description, Impresions, Knowledge, Experience, Criticism Discover
    17. 18. Craft your identity and image for the right audience (rational + tangible / emotional + intangible) Develop
    18. 19. Choose the right channels to promote your brand (Social Networks, Popular Newspapers , Blogs, Events) Communicate
    19. 20. Measure, Evaluate, Repeat (Google Alert, Facebook Insights, Trends ) Maintain
    20. 21. We are CEO’s of our own companies: Me Inc. To be in business today, our most important job is to be head marketer for the brand called You . Tom Peters “ “
    21. 22. Thanks! If you appreciate this presentation please leave a feedback below.

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