Social Media Exhaustion

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  • 1. SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA I love being ON constantly I need some time OFF from SM SM will KILL me Don’t know
  • 2. LIFE SPAN OF A SM MESSAGE LIFE SPAN OF A SM SPECIALIST STRUCTURE OF A TOT SM STRATEGY 60% 20% 20% Index of contents
  • 3. 2010 Lifespan
  • 4. 5 MINUTES ±100 FRIENDS Lifespan
  • 5. 35 SECONDS >100 FRIENDS Lifespan TIME OF WEEK TIME OF DAY
  • 6. Blogging
  • 7. 1 WEEK 1 HOUR 1 MINUTE 35 SEC’S AVERAGES
  • 8. RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
  • 9. MONITORING MAINTENANCE FEEDBACK/ INTERACTION REGULATORY EVERY 1 MINUTE TO 1 WEEK THE MANAGER
  • 10. TOT STRATEGY SOLUTION
  • 11. TOT objective / major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations Crisis management / Special company issues Measurements/ Tests
  • 12. Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION
  • 13. THANK YOU!