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Social Media Exhaustion
 

Social Media Exhaustion

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http://www.bogdanabutnar.ro 5914
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    Social Media Exhaustion Social Media Exhaustion Presentation Transcript

    • SOCIAL MEDIA EXHAUSTION BOGDANA BUTNAR BOGDANABUTNAR.RO TWITTER.COM/BOGDANA I love being ON constantly I need some time OFF from SM SM will KILL me Don’t know
    • LIFE SPAN OF A SM MESSAGE LIFE SPAN OF A SM SPECIALIST STRUCTURE OF A TOT SM STRATEGY 60% 20% 20% Index of contents
    • 2010 Lifespan
    • 5 MINUTES ±100 FRIENDS Lifespan
    • 35 SECONDS >100 FRIENDS Lifespan TIME OF WEEK TIME OF DAY
    • Blogging
    • 1 WEEK 1 HOUR 1 MINUTE 35 SEC’S AVERAGES
    • RETWEET VALUE (COPY/ CONTENT) RETWEET NETWORK EDGE RANK BLOGGER OUTREACH PROGRAM FORUM OUTREACH PROGRAM CONCLUSION
    • MONITORING MAINTENANCE FEEDBACK/ INTERACTION REGULATORY EVERY 1 MINUTE TO 1 WEEK THE MANAGER
    • TOT STRATEGY SOLUTION
    • TOT objective / major campaign / key message / informs all other messages / has various creative executions / is monitored as main outcome Tactical objectives / linked to seasonal events / opportunistic occurrences / unplanned situations Crisis management / Special company issues Measurements/ Tests
    • Plan Plan ahead Tease plans Test plans Implement holistically Be flexible Use common sense to identify opportunities Use contact network to identify tactics Save budget Budget Don’t milk it / Don’t push it CONCLUSION
    • THANK YOU!