• Like
Personal branding
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

Personal branding

  • 7,831 views
Published

 

  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Be the first to comment
No Downloads

Views

Total Views
7,831
On SlideShare
0
From Embeds
0
Number of Embeds
2

Actions

Shares
Downloads
53
Comments
0
Likes
3

Embeds 0

No embeds

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
    No notes for slide

Transcript

  • 1. Nobody wants to hire the real you using social media to build a personal brand that can help you bogdanabutnar.ro twitter.com/Bogdana http://ro.linkedin.com/pub/bogdana-butnar/22/764/959
  • 2. Why do you need a brand ? To get attention To get a date To get money/a job
  • 3. Why do you need a brand ? Because it’s easier with a brand
  • 4. A personal brand puts you in the right Tribe A personal brands put you in the right industry A personal brand puts you in the right entourage A personal brand puts you in the right job Even if your real self does not
  • 5. The essential rules of personal branding through SM
    • Personal brands are build, they seldom happen.
    • Pick your social medium.
    • Create a badge.
    • Share right and like usefully.
    • Friends are your worst enemies.
    6. Be careful .
  • 6. Personal brands are build, they seldom happen
    • Set a target – what do you want to become?
    • Create a game plan – what are your deadlines, who is your audience?
    • Start preparing – tools, schedule, people
    • Implement
  • 7. Pick your social medium
    • The right network sends the right message – do you want dates or job opps?
    • The right instrument generates the correct feedback – do you want likes, or comments?
    • Be the best profile you can be
    • Identify the opinion leaders and your specific targets – what’s your industry? Who’s who in that industry? What do they do on SM?
    • Don’t stalk! Network.
    • Be everywhere but with moderation
  • 8.  
  • 9. Create a badge/personal footprint
    • Imagery is essential – what pictures are there of you online?
    • Quality design is essential – do you use the standard WP template?
    • Design speaks about who you are – did your GF pick the color of your page?
    • Invest in your image – have a decent photographer friend take some pics of you; treat him to a beer
    • PLEASE: stop using vacation pics as your desktop backgrounds if you use your computer for presentations
  • 10. Share right and like usefully
    • Content makes your brand – what do you write about? How often? How?
    • Spelling is essential – can’t write properly? Tweet
    • Content makes your list – people follow you based on what you write
    • Don’t be afraid to sacrifice volume to quality – so what if your GF’s BF does not “like” your profile?
    • Your likes tell me who you are
    • Like usefully
  • 11. Friends are your worst enemies
    • Separate SM based on intention – tell your friends what you use the profiles for
    • Monitor what your friends tag you in
    • DM with explanations when you erase something
    • Remove all stupid quizzes from your wall, comments from your blog and chat usefully on Twitter (chat frivolously on chat)
    • Stay strong – GFs and BFFs can ruin a good profile forever
  • 12. Be careful
    • Identify trolls and defend yourself
    • Don’t give in to late night depressions and Monday blues
    • NEVER complain about your professional situation specifically
    • Think before you ENTER
  • 13.
    • Thanks!