Personal branding

Nobody wants to hire the real you using social media to build a personal brand that can help you bogdanabutnar.ro twitter.com/Bogdana http://ro.linkedin.com/pub/bogdana-butnar/22/764/959

Why do you need a brand ? To get attention To get a date To get money/a job

Why do you need a brand ? Because it’s easier with a brand

A personal brand puts you in the right Tribe A personal brands put you in the right industry A personal brand puts you in the right entourage A personal brand puts you in the right job Even if your real self does not

The essential rules of personal branding through SM
Personal brands are build, they seldom happen.
Pick your social medium.
Create a badge.
Share right and like usefully.
Friends are your worst enemies.
6. Be careful .

Personal brands are build, they seldom happen
Set a target – what do you want to become?
Create a game plan – what are your deadlines, who is your audience?
Start preparing – tools, schedule, people
Implement

Pick your social medium
The right network sends the right message – do you want dates or job opps?
The right instrument generates the correct feedback – do you want likes, or comments?
Be the best profile you can be
Identify the opinion leaders and your specific targets – what’s your industry? Who’s who in that industry? What do they do on SM?
Don’t stalk! Network.
Be everywhere but with moderation

Create a badge/personal footprint
Imagery is essential – what pictures are there of you online?
Quality design is essential – do you use the standard WP template?
Design speaks about who you are – did your GF pick the color of your page?
Invest in your image – have a decent photographer friend take some pics of you; treat him to a beer
PLEASE: stop using vacation pics as your desktop backgrounds if you use your computer for presentations

Share right and like usefully
Content makes your brand – what do you write about? How often? How?
Spelling is essential – can’t write properly? Tweet
Content makes your list – people follow you based on what you write
Don’t be afraid to sacrifice volume to quality – so what if your GF’s BF does not “like” your profile?
Your likes tell me who you are
Like usefully

Friends are your worst enemies
Separate SM based on intention – tell your friends what you use the profiles for
Monitor what your friends tag you in
DM with explanations when you erase something
Remove all stupid quizzes from your wall, comments from your blog and chat usefully on Twitter (chat frivolously on chat)
Stay strong – GFs and BFFs can ruin a good profile forever

Be careful
Identify trolls and defend yourself
Don’t give in to late night depressions and Monday blues
NEVER complain about your professional situation specifically
Think before you ENTER

Thanks!

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Personal branding

by Bogdana Butnar on Dec 10, 2010

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Personal branding — Presentation Transcript