Biz jul2010

Brand and social capital Bogdana Butnar MD MRM Worldwide bogdanatheplanner.blogspot.com Twitter.com/Bogdana

Props to
Cory Doctorow
Faris Yakob
Tara Hunt
Alan
Wikipedia
People who like to bitch about other people’s presentations and scare them into writing silly slides like this one

Initial ideas
We have less money
We will have even less

Initial ideas
Marketing gets cut first because it’s easiest and because this is a barbarian economy

Initial ideas
When marketing gets cut you look for the cheap way to touch people

Initial ideas
People are online now and online everything is free *
* Please please understand that I am being sarcastic

Initial ideas
You go online

Joke time
A stranger walks into a bar and goes up to a pretty lady and says “Hey hon, wanna do the horizontal mambo tonight?”. The lady slaps him in the face and says “You jerk, I don’t even know you. What do you take me for? A hooker.”
The stranger says: “No. A customer.”

Moving on ideas
Brands online act like bullies
- talk about themselves constantly
- forcefully enter people’s private spaces
- piggie back on people’s content
- show disinterest in communities
- fail to respond and interact
- patronize

Theory
Online, brands need to acquire the Whuffie factor to get away with being what they are

A person's Whuffie is a general measurement of his or her overall reputation, and Whuffie is lost and gained according to a person's favorable or unfavorable actions

Social capital
Whuffie =

1916
the networks that a person possesses and that he/she may use in a social integration purpose, it is more the disposition to create, maintain and develop such networks that constitutes real social capital

What does this mean?
Do lots of creative things
Join networks and interact with them
Be humble and friendly
Listen
Pay for the drinks (give out freebies)
Stand tall
Reply immediately
Never assume you’re better
Smile

What does this mean?
Do lots of creative things
Join networks and interact with them
Be humble and friendly
Listen
Pay for the drinks
Stand tall
Reply immediately
Never assume you’re better
Smile
= Do lots of creative things = start accounts / post relevant things = talk about what they care ab = take comments = give out freebies or test drives = be transparent ab ur mistakes = reply immediately = take advice from your users Smile

What the brands will need
lots of freedom
lots of open minded CEOs
lots understanding of technology
lots of humility
lots of transparency
lots of courage

Get high impact
Got Whuffie =

http://www.bogdanabutnar.ro	2836
http://anonymouse.org	1
http://translate.googleusercontent.com	1
http://www.google.ro	1
http://www.wildproxy.net	1

Biz jul2010

by Bogdana Butnar on Mar 30, 2011

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Biz jul2010 — Presentation Transcript