1. Affiliate meetup Sofia
2014
Online buying behaviour in Romania
fashion industry
Dorin Boerescu, CEO 2Parale & 2Leva

2. Thank you for being here 

3. Romanian ecommerce market
• 10 million internet users (9 million in 2012)
• 3 million online shoppers
• >4,500 eshops (3.500 in 2012)
• >600 million EUR online sales in 2013
• Average sales value – 37 EUR (45 EUR in 2012)
• 90% of orders – payed cash on delivery
• Fashion&Shoes – 38% of e-tail
• Source: Gpec

4. 2Parale.ro
• Launched in 2009
• >340 affiliate programs and 33,000 affiliates
• > 640,000 sales and 530,000 leads
• > 20,000,000 EUR generated sales for our clients
• For more data - 2parale.ro/realtime

5. Fashion in 2Parale
• 78 affiliate programs
• Sale commission from 5 to 20%

6. Online fashion buying trends

7. Number of fashion sales in 2Parale
- 2013
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12

8. Average fashion order in 2Parale –
2013/2014 (in leva, VAT excluded)
78
68 69
66 67
63 61 62
67
74
70
75 77
67
72
2013-01 2013-02 2013-03 2013-04 2013-05 2013-06 2013-07 2013-08 2013-09 2013-10 2013-11 2013-12 2014-01 2014-02 2014-03

9. Fashion sales number in 2Parale –
distribution by week days (jan-mar
2014)
Monday Tuesday Wednesday Thursday Friday Saturday Sunday

10. Fashion sales distribution by hour in
2Parale (jan – mar 2014)
1 2 3 4 5 6 7 8 9 10 11 12 13 14 15 16 17 18 19 20 21 22 23 24

11. Resources
• Marketing for ecommerce:
– getelastic.com
– kissmetrics.com
– paditrack.com
– amnavigator.com/blog
– www.practicalecommerce.com
• Romanian ecommerce market:
– Gpec.ro
– Blog.2Parale.ro
– www.consumerbarometer2013.com

12. Thank you
Q&A