Broadcast your brand with Fit4Life Radio
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Broadcast your brand with Fit4Life Radio

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Internet radio is like traditional radio, only way better. Internet radio listeners are early adopters of new technologies. ...

Internet radio is like traditional radio, only way better. Internet radio listeners are early adopters of new technologies.

Fit4Life Radio listeners are a diverse audience of female decision makers. The majority of our audience are tech savvy and very comfortable spending money on what they want.

Our audience is mostly female-based, loyal and supportive, Broadcast your brand to our audience today. To advertise, contact Carol Dunlop at 678.809.1509 Ext. 13

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Broadcast your brand with Fit4Life Radio Broadcast your brand with Fit4Life Radio Presentation Transcript

  • Take Your Business to the Next Level with Fit4Life RadioBroadcast Your Brand
  • Advertising is a form of communicationused to encourage or persuade an audience(viewers, readers or listeners. Sometimes aspecific group of people.) to continue or takesome new action.
  • Broadcast Your Brand• Advertise or Die• Why Advertise?  To attract new customers  To generate continuous business  To encourage repeat business  To keep your business in the competitive race.• What happens when you don’t?
  • Radio Advertising creates an audio-only environment and puts the listenersmack, dab in the middle. It targets a captiveaudience anywhere; in their vehicles, waitingrooms, restaurants or grocery stores topromote your product or service in amemorable way.
  • Why Radio Advertising?Radio advertising is an innovative way to reach thousands, sometimes millions of listeners.Radio reaches individuals when they are in their homes, in their cars, while they are on the Internet and can even reach them in a public setting.
  • Why Radio Advertising? It’s the only medium where you hear a human voice any time you want, 24 hours a day, 7 days a week.Only radio can reach on-the-go consumers.Radio’s mobility allows you to establish a special relationship with consumers.
  • Why Radio Advertising? People relate to radio  Compared to television ads radio ads are seen more personally connected.  Radio listening is a one-on-one and emotion driven experience.  Consumers create a values- based relationship with the ads they hear on radio.
  • Why Radio Advertising?
  • Why Radio Advertising? When radio is on, people listen 90% listen every weekSource: RAJAR Q3 2011
  • Why Radio Advertising? When radio is on, people listen 23hrs every weekSource: RAJAR Q3 2011
  • Why Radio Advertising? Radio: America’s #2 Leisure Activity Hours per person per week 20.0 18.0 18.5 16.0 14.0 14.9 12.0 12.2 10.0 8.0 6.0 4.0 1.2 2.0 3.7 3.3 3.3 2.4 2.1 1.9 0.0 Cable TV Radio Broadcast TV Internet Newspaper Recorded Magazines Books Video Games Home Music* Video** *Recorded Music, Newspaper and Magazine categories do not include those downloaded or viewed on the internet – those are included in Internet category. **Home Video includes VHS & DVD’s only. PPV & VOD are included in Cable; DVR viewing is included in appropriate TV category. Cable includes satellite.Source: Veronis Suhler Stevens Communication Industry Forecast 2008 and AMS Study August 2008.
  • Why Radio Advertising?Radio connects with consumers at a very high emotional level Radio is and has always been one of the premiere Engagement Platforms available in commercial media. People can engage with their radio stations through numerous portals – cell phones, text messages, websites, phones, faxes, public events and more. It is a community that is open 24/7, with continuous fresh content. When radio speaks, people react.
  • Advertising on Internet Radio The estimated monthly audience for online radio is approximately 54 million.2008 Arbitron Inc./Edison Media Research, The Infinite Dial 2008
  • Why Advertise on Internet Radio? Radio remains at the core of consumers’ media consumption and digital continues to be an expansion opportunity for radio.Arbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Why Advertise on Internet Radio? % Saying the Internet Is the Most Essential Medium to Their Lives Among TV, Radio, Newspapers, and InternetArbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Why Advertise on Internet Radio? DAB Digital Digital Radio Television Podcasts Analogue Radio Social Networks Internet Radio Radioplayer Station Websites YouTube Digital platforms have made cross- Mobile Email Marketing platform strategies crucial to satisfy Apps SMS today’s connected consumer.Arbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Why Advertise on Internet Radio? Digital platforms make radio even more accessible All Digital 28.2 24.8 Internet 3.7 2.8 DAB 18.0 15.3 DTV 4.7 4.4 Mobile 15.8 12.8 All radio listening – share via platform Q3 2011 Q3 2010Source: RAJAR Q3 2011
  • Why Advertise on Internet Radio? % Who Have Listened to Online Radio in Last Month2008 Arbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Why Advertise on Internet Radio? Heavy Users of Radio and Internet More Likely to Be Employed Full Time % Employed Full TimeArbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Why Advertise on Internet Radio? One in Three Dont Know Radio Stations 1% on Your At-Work Computer Radio Over Internet 18% Listeners Listen On a On a Mobile Device Such as Computer or Radio Stations a Smartphone Mobile 13% on a Regular Radio 68% DeviceArbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Advertising on Fit4Life RadioGives you a powerful platform to reach andengage your target audience.
  • Why Advertise on Fit4Life Radio?Reach potentiallymillions of listenerslocally, regionally andworldwide who are just a The Fit4Life audience :click away from your • Are usually onlinewebsite and advertising • Have their browsers openmessage. • Are ready to purchase what interests them
  • Why Advertise on Fit4Life Radio? Social media is now used by the majority of Americans, changing how people and brands interact. The Fit4Life audience connects with each other during each episode. Any time during the live broadcasts, listeners are able to: • call-in • chat live • comment • email • Tweet • Post to FacebookArbitron Inc./Edison Media Research, The Infinite Dial 2012
  • Why Advertise on Fit4Life Radio? Social media marketing is how we connect your audience to our audience • Facebook: over 16,000 followersAn overall exposure to well • Twitter: over 5,000 followersover 50,000 potential • Websites: over 6,000 unique visitorslisteners monthly per month • BlogTalkRadio.com Network: 20,000 impressions advertising the show are spread across the entire Blog Talk Radio network of over 8 million unique listeners each month
  • Ready to get Started?Let Fit4Life Radio help you toBroadcast Your BrandCall Carol Dunlop at 678.809.1509 Ext 13 orEmail: fit4life@optimumbodysculpting.com