The customer Analytics & segmentation are the key drivers today to retain online customers on B2C portals
The customer Analytics& segmentationare the key driverstoday to retain online customerson B2C
The changing landscape of BI is truly attributed to new generation analytics to understand customer
behavior and segment them based on defined parameters. The role of OLAP and OLTP in a large scale
enterprise where customerdata& transactionsare incessanttoemergence of new generation analytics
to customer behavior has changed the entire landscape of BI ecosystem.
Bodhtree has provided various Analytical solutions to global customers for more than a decade. We
have expandedourAnalyticalsolutionstonew domains and meeting the demands of our customers to
enable themsothattheyunderstandtheircustomersandincrease customerlifetimevalue.Todayit’sall
about creating differentiators and out- of- the box thinking. We would like to share our experience in
implementing a simple yet an innovative Analytical solution to a leading conglomerate for their
renowned international cricket portal. The objective is to provide accurate data to the visitors using
The portal has a million visitors every day, they had experienced drop in traffic. The conventional
approach by using analytical tools had failed either to know the customer behavior or increase traffic.
The big questionis‘howtotriggerinterestandengage visitors’foralongerperiodof time on the portal.
The Analytical teamat Bodhtree have understoodthe businesschallenges and provided a solution that
displayed live updates and stats (Nuggets). We understood the web traffic and what information the
visitorsare lookingatthe portal and accordinglyprovidedaweb-service toinsert all the nuggets before
the match starts and also duringthe match in- progress.Web-service interacts with JSON and MySQL to
generate a nugget. We predominately used ‘R’ language.
Withour solution, real time updates and stats are possible. This is demarcated by match and player. A
Playerperformance analysisandhistorical trending is available for visitors. The traffic has significantly
increasedafterincorporatingthe newfeatures.Now the companyis in a position to forecast the future
traffic, segment and understand the visitor’s behavior.