Including the Human in Humanitarian Big Data

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Talk given by Sara-Jayne Farmer to the Advertising Research Foundation's Industry Leaders' Forum, 2011

Talk given by Sara-Jayne Farmer to the Advertising Research Foundation's Industry Leaders' Forum, 2011

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  • 1. October 27, 2011Including the Human inHumanitarian Big DataUN Global PulseSara-Jayne Farmer
  • 2. » UN Global Pulse Hunchworks System
  • 3. The Problem 3
  • 4. The Solution 4
  • 5. 2008 – 2011: Information Gaps 5
  • 6. Data Sources 6
  • 7. Not knowing who, what, where 7
  • 8. Give us Your Data (Results) 8
  • 9. UN Global Pulse» Hunchworks System
  • 10. Including Insight 10
  • 11. What is Hunchworks» A hypothesis management system to detect weak signals» A tool to combine the strengths of humans and data mining tools (wrapped as intelligent agents)» A tool to post „hunches‟ about anomolous or interesting data and observations» A tool to engage and connect the global network of UN and international development field staff with analysts and decision makers» A tool to rapidly collect information about emerging situations 11
  • 12. Hunch Mechanism» Detect an interesting “weak signal”» Hypothesize (make a hunch) about the nature of the signal» Share the hunch with your social graph» Attract related signals and evidence» Verify hunch by engaging communities of practice» Act» Use confirmed hunch to refine trust within the system 12
  • 13. Connections 13
  • 14. Trust 14
  • 15. UN Global Pulse Hunchworks» System
  • 16. Action 16
  • 17. Environment 17
  • 18. Thank You • http://www.unglobalpulse.org • @unglobalpulse 18