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Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
Social Media Tx Dot Gpa Communications Conference
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Social Media Tx Dot Gpa Communications Conference

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Presentation shared at the TxDOT GPA Communications Conference on the use of Social Media

Presentation shared at the TxDOT GPA Communications Conference on the use of Social Media

Published in: Technology, News & Politics
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  • I figured the best way to start a discussion around Social Media is with a piece of social media. This is a video I just came across the highlights the explosion of social media and is a good explanation of why we are all here today discussion this topic.
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    • 1. Social Media Discussion: Conversations Ignited by Technology Chad Bockius / GPA Communications Conference 9/15/2009
    • 2. Confidential and Proprietary. © 2009 Bazaarvoice, Inc. http://www.youtube.com/watch?v=sIFYPQjYhv8&feature=player_embedded
    • 3. <ul><li>Social Media , n. </li></ul><ul><li>Technology that enables conversations to be more efficient and far reaching </li></ul>
    • 4. Customers haven’t changed; communication has <ul><li>The old way </li></ul><ul><li>Monologue </li></ul><ul><li>Push </li></ul><ul><li>Control </li></ul><ul><li>Closed </li></ul><ul><li>Target messages </li></ul><ul><li>Awareness </li></ul><ul><li>The new way </li></ul><ul><li>Dialogue </li></ul><ul><li>Pull </li></ul><ul><li>Co-creation </li></ul><ul><li>Transparent </li></ul><ul><li>Create community </li></ul><ul><li>Engagement </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 5. Technology is changing how we communicate Confidential and Proprietary. © 2009 Bazaarvoice, Inc. 20,000,000 250,000,000 854,000,000
    • 6. A few things you are probably thinking right now <ul><li>What if customers say something negative? </li></ul><ul><li>How do we control the conversation? </li></ul><ul><li>How do we control our employees? </li></ul><ul><li>It will take too much time. </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 7. What if they say something negative? <ul><li>Turn negatives into positives: </li></ul><ul><li>It’s an early detection system </li></ul><ul><li>They are trying to help; involve them </li></ul><ul><li>Change your brand perception </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 8. How do we control the conversation? Confidential and Proprietary. © 2009 Bazaarvoice, Inc. YOU can’t! … but you can participate
    • 9. How do we control our employees? Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 10. It will take too much time Confidential and Proprietary. © 2009 Bazaarvoice, Inc. It is actually more efficient… … and you can’t afford not to Reduce Reuse
    • 11. A few real-world examples Confidential and Proprietary. © 2009 Bazaarvoice, Inc. <ul><li>Dell: Crowdsourcing ideas </li></ul><ul><li>MoDOT: Facebook Fan pages for projects </li></ul><ul><li>GOVLOOP: Social network for govt. workers </li></ul><ul><li>TxDOT: Facebook/Twitter presence </li></ul>
    • 12. Dell: Crowdsourcing ideas Confidential and Proprietary. © 2006 Bazaarvoice, Inc. “ IdeaStorm is our way of building an online community that brings all of us closer to the creative side of technology” - Dell IdeaStorm
    • 13. MoDOT: Facebook Fan pages for projects Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 14. GOVLOOP: Social network for govt. workers Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 15. TxDOT: Facebook/Twitter presence Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 16. Recommendations and resources <ul><li>Define your goals </li></ul><ul><li>Get involved now </li></ul><ul><ul><li>Monitoring </li></ul></ul><ul><ul><li>Listening </li></ul></ul><ul><ul><li>Building </li></ul></ul><ul><ul><li>Participating </li></ul></ul><ul><li>Stay committed </li></ul><ul><li>Build support </li></ul><ul><li>101 Twitter Resources </li></ul><ul><li>Facebook Fan page guide </li></ul><ul><li>Govloop.com </li></ul><ul><li>Bazaarblog.com </li></ul><ul><li>Microsoft Gov 2.0 </li></ul><ul><li>SocialWare </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.
    • 17. Thank You! <ul><li>Chad Bockius </li></ul><ul><li>Director of Product Marketing, Bazaarvoice </li></ul><ul><li>[email_address] | @bockius </li></ul><ul><li>www.bazaarblog.com | twitter.bazaarvoice.com </li></ul>Confidential and Proprietary. © 2009 Bazaarvoice, Inc.

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