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Newscurve

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Real-time Analytics for Publishers

Real-time Analytics for Publishers

Published in: Technology, Business
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  • 1. Analytics for Publishers<br />www.newscurve.com<br />
  • 2. What is NewsCurve? <br />Content effectiveness metrics for publishers helping them promote/demote content and maximize value of fast-expiring content<br />
  • 3.
  • 4. Typical editor:<br />30 New Articles published a day<br />1Front Page headline updated every 1 hour<br />5 Section Front Pages updated every 2 hours<br />5Article boxes updated in every day part cycle<br />1 full content refresh every day<br />Remaining set of Article boxes are updated automatically, based on Time (newest on top)<br />
  • 5. 210 accurate decisionsto maximize value of content<br />
  • 6. Decisions, decisions, decisions…<br />Should article stay on the front page longer?<br />On what position?<br />Does it pick up the expected amount of engagement and (social) reactions?<br />Is the audience “hooked” to the topic? Do I provide minute-by-minute coverage?<br />Whose stories are more engaging to readers: journalist John or blogger Peter?<br />
  • 7. Our Solution<br />
  • 8. Key Benefits:<br />Maximize the value of content inventory (page views and click-through volume)<br />Increase advertising dollars<br />Evaluate multiple authors by comparing their content effectiveness<br />
  • 9. ⏎<br />#1 Identify content that needs to be promoted - Increase front page performance<br />
  • 10. #2 Alerts based on content performance benchmarks -> (anomalies one would hardly notice) <br />
  • 11. Performance-based evaluation of multiple authors<br />
  • 12. Over 760 websites in public Beta<br />
  • 13. Follow us @newscurve<br />http://newscurve.com/try<br />

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