Using the Internet to Grow Your Business AED Annual Meeting January 18, 2007

Today’s Take Aways Understanding importance & power of web Ideas for creating/improving your site Commitment to make specific changes and gain additional value from your internet investment

Understanding importance & power of web

Ideas for creating/improving your site

Commitment to make specific changes and gain additional value from your internet investment

What’s everybody else doing in Internet marketing? Estimated $19,900,000,000 spent online in 2007 Up >19% from 2006 Expected to increase 15-19% in 2008 23% of ad spend is now internet related

Estimated $19,900,000,000 spent online in 2007

Up >19% from 2006

Expected to increase 15-19% in 2008

23% of ad spend is now internet related

Which online media will receive more money? Website 32% E-mail 22% Search 19% Webcasting 9% Banners 6% Sponsorships 5% Social Media small but growing

Website 32%

E-mail 22%

Search 19%

Webcasting 9%

Banners 6%

Sponsorships 5%

Social Media small but growing

What makes the Internet so hot? Combines site, sound, video, animation Interactive Ease of use Speed Open for business 24/7 Personalized Comprehensive Global

Combines site, sound, video, animation

Interactive

Ease of use

Speed

Open for business 24/7

Personalized

Comprehensive

Global

What makes the Internet so important to you? Buyers are going there Your competitors are there The doors stay open all night You can reach people everywhere Lower cost of sales Show your whole line—in action Do a sales presentation in your pjs

Buyers are going there

Your competitors are there

The doors stay open all night

You can reach people everywhere

Lower cost of sales

Show your whole line—in action

Do a sales presentation in your pjs

What makes the Internet so important to you? (cont.) Creates credibility, enhances brand image Add new products and services, delete old ones—now Track purchases and behaviors to learn how to sell more—more efficiently Be easy to do business with

Creates credibility, enhances brand image

Add new products and services, delete old ones—now

Track purchases and behaviors to learn how to sell more—more efficiently

Be easy to do business with

What’s it take to have a strong site? The 7-Step Plan to Web Success Evaluation Tech Support Offline Marketing Online Marketing Brand Integration Navigation Content

The 7-Step Plan to Web Success

The 7-Step Plan to Web Success Step 1 Content Map out appropriate content Develop with your customers in mind Determine photos, video, animation, audio Offer a virtual tour Consider sourced and syndicated content Analyze updating needs Create links to partners’ content Variations for repeat users Personalized data

Step 1 Content

Map out appropriate content

Develop with your customers in mind

Determine photos, video, animation, audio

Offer a virtual tour

Consider sourced and syndicated content

Analyze updating needs

Create links to partners’ content

Variations for repeat users

Personalized data

The 7-Step Plan to Web Success Step 2 Navigation Is intuitive Pull-down menus It’s fast with limited click-throughs Users always know where they are onsite No dead-ends Site map Site search engine

Step 2 Navigation

Is intuitive

Pull-down menus

It’s fast with limited click-throughs

Users always know where they are onsite

No dead-ends

Site map

Site search engine

The 7-Step Plan to Web Success Step 3 Brand Integration Build on the unique brand you already own Make the site look and sound like your other marketing tools Let them know immediately what you do why they should care how you are different and better

Step 3 Brand Integration

Build on the unique brand you already own

Make the site look and sound like your other marketing tools

Let them know immediately

what you do

why they should care

how you are different and better

The 7-Step Plan to Web Success Step 4 Online Marketing Advertising Portal promotion Business partner co-branding SEM/SEO Key-word search program SEO/Natural search E-mail E-newsletters Landing pages/PURLS Online promotions Social media Webcasts, events, online training

Step 4 Online Marketing

Advertising

Portal promotion

Business partner co-branding

SEM/SEO Key-word search program

SEO/Natural search

E-mail

E-newsletters

Landing pages/PURLS

Online promotions

Social media

Webcasts, events, online training

The 7-Step Plan to Web Success Step 5 Offline Advertising Use traditional methods to promote web visits Promote Landing Pages to drive qualified buyers to site Offer useful information to drive traffic

Step 5 Offline Advertising

Use traditional methods to promote web visits

Promote Landing Pages to drive qualified buyers to site

Offer useful information to drive traffic

The 7-Step Plan to Web Success Step 6 Tech Support Own it, buy it, rent it, freelance it—make sure you have what you need and you stay live If you have E-commerce make sure it’s easy to use and communications are smooth and continuous Determine database opportunities Analyze value of intranets, extranets

Step 6 Tech Support

Own it, buy it, rent it, freelance it—make sure you have what you need and you stay live

If you have E-commerce make sure it’s easy to use and communications are smooth and continuous

Determine database opportunities

Analyze value of intranets, extranets

The 7-Step Plan to Web Success Step 7 Evaluation Best Practices review Determine metrics worth tracking Define ongoing reporting protocol Measure promotional lift/ROI Conduct surveys Repeat this process

Step 7 Evaluation

Best Practices review

Determine metrics worth tracking

Define ongoing reporting protocol

Measure promotional lift/ROI

Conduct surveys

Repeat this process

What’s it take to have a strong site? The 7-Step Plan to Web Success Evaluation Tech Support Offline Marketing Online Marketing Brand Integration Navigation Content

The 7-Step Plan to Web Success

Make a commitment Use the Internet to Grow Your Business

Thank you Bob Tucker Chief Marketing Innovator Tucker Marketing Group [email_address] 847-899-8877

Bob Tucker

Chief Marketing Innovator

Tucker Marketing Group

[email_address]

847-899-8877