SEO Trends in    2013        Eric Enge        Bob Tripathi        @IETrainingFacebook.com/instantetraining                ...
About Instant E-Training"Give a man a fish to eat and you feed him for a day. Teach a man how to fish andyou feed him for ...
Online Training Video Library                           Videos on Social Media, SEO,                           Facebook, L...
Live WebConference & CertificationTraining           “Got my certificate of achievement for social media           certifi...
SEO Trends Eric Enge             www.instantetraining.com
Meet Eric Enge             • Founder of Stone Temple Consulting – a 25+ person             interactive marketing company. ...
Increasing Mobile TrafficMany sites reporting 20% to 30% of visitsare from mobile devicesYelp, July 2012: “roughly 40% of ...
Ah, But What is a Mobile Device?                                   www.instantetraining.com
Smartphone Numbers                     www.instantetraining.com
Responsive Web DesignDiversity in device sizes in process of scalingwithout limit iPhone, iPhone 5, iPad, iPad min,…Scale ...
Desktop or Mobile SiteNot everyone can take onResponsive Web DesignAlternative:                           One site for Sma...
Other Smartphone Design FactorsSingle column layoutSimplified navigation                          Focus on the basics     ...
Consider a Mobile App                        www.instantetraining.com
Voice Search?                www.instantetraining.com
Phoenix Telephony Suite        "The Phoenix Telephony Suites interface design        enables users to immediately begin wo...
Shipped in 1996        Phoenix Telephony Suite v2.0 is designed          to support voice recognition using          Phoen...
All We Need is a Bit More Processing Power …                                www.instantetraining.com
Are We There Yet?                    www.instantetraining.com
Even Low Error Rates are Frustrating                                www.instantetraining.com
There are limitations …           “One thing you need to think about when           you get into voice dictation is speaki...
Social Media and SEO            @stonetemple / + Eric Enge                                         www.instantetraining.com
Correlations With Rankings                    Source: Searchmetrics               Facebook Shares         0.35            ...
Be Careful With Correlations!             @stonetemple / + Eric Enge                                          www.instante...
What Do the Search Engines See?               Signal                  Bing             Google   Facebook Like             ...
+1s as a Ranking Factor?   “In the short term, we’re   still going to have to   study and see how good   the signal is, so...
Bing Results 2010 (New York Post)             @stonetemple / + Eric Enge                                          www.inst...
Bing Results 2011            @stonetemple / + Eric Enge                                         www.instantetraining.com
Bing Results 2012             With a Social Sidebar             @stonetemple / + Eric Enge                                ...
Bing’s Paul Yiu                        In some cases people really                       engaged in those types of results...
But Since Then … Bing’s Social Sidebar             @stonetemple / + Eric Enge                                          www...
On using Likes as votes the way links are used:                        “…what does a like mean? Some                      ...
Weighting Votes - Relevance          What you                What They’re         want to say              Interested in  ...
Weighting Votes – Authority   How well do you    know the topic?   Recognized    Thought leader?                 @stonet...
Weighting Votes - Trust                          Can your opinion be trusted?                          What are your Per...
Weighing Votes – Effort & Commitment            @stonetemple / + Eric Enge                                         www.ins...
Balance of Signals?    Think Like a Search     Engineer    Consider site with “to die     for” link profile    … but no...
Which Site Looks Better to You?             @stonetemple / + Eric Enge                                          www.instan...
Which Site Looks Better to You?                                                         (Hint)             @stonetemple / ...
Influence of Social Media Likes / Shares / +1s                       • Your friend +1s it                       • Your fri...
Rel=Author             @stonetemple / + Eric Enge                                          www.instantetraining.com
Now There’s a Ranking Factor?   “… over time, as we start   to learn more about who   the high quality authors   are, you ...
SEO for Social Media            Professionals                Bob Tripathi                  @ bobtripathiFacebook.com/Insta...
Who Am I ?• Over 10 Years of “in-the-trenches” online marketing experience• Top rated speaker at industry conferences on S...
1. SEO more data drivenFocus more on conversions and less on rankingshttp://www.sujanpatel.com/seo/search-killed-rankings-...
2. Video SEO to play to play a bigger partas this will ensure new quality content             @bobtripathi www.instantetra...
3. More Social Search integration fromboth Google and Bing“Search engines are really evolving towards giving you a set of ...
4. Higher spend allocated to contentcreation in 2013 as reliance on originalcontent goes high http://contentmarketinginsti...
5. Increased integration in PPC + SEO –Companies viewing them as one channel              @bobtripathi www.instantetrainin...
6. More human raters influencing Google search qualityhttp://www.youtube.com/watch?v=nmo3z8pHX1Ehttp://searchenginewatch.c...
7. SEO is not in a vacuum so thinkholistically – think overall web marketing                               SEO           C...
8. Google+ will evolve and bring in morefeatures since Social Data is criticalhttp://googleblog.blogspot.com/2012/12/googl...
9. Online PR, SEO, and Social Media willsee a greater integrationhttp://searchenginewatch.com/article/2200470/PRWEb-and-Pi...
10. Hiring will see an uptick but employerswill look at broader skills beyond just SEO              @bobtripathi www.insta...
Introducing…SEO WebConference + Certification 23 Live Online Sessions covering… SEO keyword Research                    ...
Sign-up for SEO Training http://www.instantetraining.com/seo-2013/               @bobtripathi www.instantetraining.com   55
Upcoming SlideShare
Loading in...5
×

SEO Trends in 2013

1,504

Published on

Presentation from Free webinar on SEO Trends in 2013 from Instant E-Training.

Published in: Devices & Hardware
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,504
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
46
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

SEO Trends in 2013

  1. 1. SEO Trends in 2013 Eric Enge Bob Tripathi @IETrainingFacebook.com/instantetraining www.instantetraining.com
  2. 2. About Instant E-Training"Give a man a fish to eat and you feed him for a day. Teach a man how to fish andyou feed him for lifetime.” - Lao Tzu, 6th Century Chinese PhilospherFounded in late 2010, Instant E-Training is creating an online learning environmentimparting interactive marketing training using highly engaging e-learning tutorials bybringing the best instructors together and using streaming video as the primary methodof delivering marketing training.Training provided by some of Search & Social industry leaders including…. Clara Shih Eric Enge Christine Churchill Bob Tripathi Hollis Thomases Dan Zarrella Dave Kerpen www.instantetraining.com
  3. 3. Online Training Video Library Videos on Social Media, SEO, Facebook, LinkedIn, Content Marketing and more. Strategy Videos http://www.instantetraining.com/ pricing-plans How-to Videos www.instantetraining.com
  4. 4. Live WebConference & CertificationTraining “Got my certificate of achievement for social media certification project today! Yay! Frankly, it rivals my college diploma for looks. Thanks, Instant E- Training!” - Sheri Booms Holm www.instantetraining.com
  5. 5. SEO Trends Eric Enge www.instantetraining.com
  6. 6. Meet Eric Enge • Founder of Stone Temple Consulting – a 25+ person interactive marketing company. • Co-Author of “The Art of SEO” • Frequent speaker at conferences such as PubCon, SMX Advanced, SES, and others. • Prolific writer for industry publications like Search Engine Land, Search Engine Watch, and others. • Trainer for Instant E-Training www.instantetraining.com
  7. 7. Increasing Mobile TrafficMany sites reporting 20% to 30% of visitsare from mobile devicesYelp, July 2012: “roughly 40% of all Yelpsearches come from our mobile apps.”Groupon, April 2012, reported that 30% of theirtransactions come from mobile devices. Up from 25%in December 2011. www.instantetraining.com
  8. 8. Ah, But What is a Mobile Device? www.instantetraining.com
  9. 9. Smartphone Numbers www.instantetraining.com
  10. 10. Responsive Web DesignDiversity in device sizes in process of scalingwithout limit iPhone, iPhone 5, iPad, iPad min,…Scale your site to any size device:HTML5 CSS3Also manage page size for faster load times www.instantetraining.com
  11. 11. Desktop or Mobile SiteNot everyone can take onResponsive Web DesignAlternative: One site for Smartphone type devices One site for tablets and PCsMake sure you serve the mobile site onthe same URLs as the desktop site www.instantetraining.com
  12. 12. Other Smartphone Design FactorsSingle column layoutSimplified navigation Focus on the basics Collapsible navigation for more complex structuresMake it “tappable” not “clickable www.instantetraining.com
  13. 13. Consider a Mobile App www.instantetraining.com
  14. 14. Voice Search? www.instantetraining.com
  15. 15. Phoenix Telephony Suite "The Phoenix Telephony Suites interface design enables users to immediately begin working with the software upon unpacking their new PC," stated Eric Enge, general manager, OEM Consumer Software Group at Phoenix. "Now that we have added support for Windows 95, Phoenix has once again established a benchmark for telephony products." www.instantetraining.com
  16. 16. Shipped in 1996 Phoenix Telephony Suite v2.0 is designed to support voice recognition using Phoenix Secretary, also announced today. Both will be available April, 1996 for OEM bundling worldwide. www.instantetraining.com
  17. 17. All We Need is a Bit More Processing Power … www.instantetraining.com
  18. 18. Are We There Yet? www.instantetraining.com
  19. 19. Even Low Error Rates are Frustrating www.instantetraining.com
  20. 20. There are limitations … “One thing you need to think about when you get into voice dictation is speaking in word clumps. You have to think about what you want to have Dragon type for you then you have to say those sentences in chunks (I hope that makes sense) most people who complain about voice dictation dont take the time to realize this.” www.instantetraining.com
  21. 21. Social Media and SEO @stonetemple / + Eric Enge www.instantetraining.com
  22. 22. Correlations With Rankings Source: Searchmetrics Facebook Shares 0.35 Facebook Total 0.34 # Backlinks 0.34 Facebook Comments 0.31 Facebook Likes 0.28 Tweets 0.24 % Backlinks With Keyword 0.16 % Backlinks with NoFollow 0.16 Keyword in Domain Name 0.11 @stonetemple / + Eric Enge www.instantetraining.com
  23. 23. Be Careful With Correlations! @stonetemple / + Eric Enge www.instantetraining.com
  24. 24. What Do the Search Engines See? Signal Bing Google Facebook Like Yes Crawl Based? Facebook Share, Personal Yes No? Page Facebook Share, Brand Page Yes Crawl Based Facebook Comments Yes Yes (Crawl Based) Twitter Share Yes Crawl Based Twitter Retweet Yes Crawl Based Twitter Mentions Yes Crawl Based +1 Crawl Based Yes Google+ Share Crawl Based Yes Google+ Mention Crawl Based Yes @stonetemple / + Eric Enge www.instantetraining.com
  25. 25. +1s as a Ranking Factor? “In the short term, we’re still going to have to study and see how good the signal is, so right now, there’s not really a direct effect where if you have a lot of +1s, you’ll rank higher.” (October 2012) @stonetemple / + Eric Enge www.instantetraining.com
  26. 26. Bing Results 2010 (New York Post) @stonetemple / + Eric Enge www.instantetraining.com
  27. 27. Bing Results 2011 @stonetemple / + Eric Enge www.instantetraining.com
  28. 28. Bing Results 2012 With a Social Sidebar @stonetemple / + Eric Enge www.instantetraining.com
  29. 29. Bing’s Paul Yiu In some cases people really engaged in those types of results, so we still show those, and in others they did not, so we stopped showing it in those cases. For example, people tend to like gossipy things, such as who got pregnant or was in a scandal ... ” (January 2012) @stonetemple / + Eric Enge www.instantetraining.com
  30. 30. But Since Then … Bing’s Social Sidebar @stonetemple / + Eric Enge www.instantetraining.com
  31. 31. On using Likes as votes the way links are used: “…what does a like mean? Some people like the page, some folks might like the content, some folks might just think it’s funny and likeable. As you said, the likes are a good signal, but they’re not a granular signal of what particular thing you’re actually expressing a like about.” (July 2012) Bing’s Stefan Weitz @stonetemple / + Eric Enge www.instantetraining.com
  32. 32. Weighting Votes - Relevance What you What They’re want to say Interested in Relevance @stonetemple / + Eric Enge www.instantetraining.com
  33. 33. Weighting Votes – Authority How well do you know the topic? Recognized Thought leader? @stonetemple / + Eric Enge www.instantetraining.com
  34. 34. Weighting Votes - Trust  Can your opinion be trusted?  What are your Perceived motives?  Do people engage With your brand? @stonetemple / + Eric Enge www.instantetraining.com
  35. 35. Weighing Votes – Effort & Commitment @stonetemple / + Eric Enge www.instantetraining.com
  36. 36. Balance of Signals?  Think Like a Search Engineer  Consider site with “to die for” link profile  … but no one is talking about it  Do you trust that site? @stonetemple / + Eric Enge www.instantetraining.com
  37. 37. Which Site Looks Better to You? @stonetemple / + Eric Enge www.instantetraining.com
  38. 38. Which Site Looks Better to You? (Hint) @stonetemple / + Eric Enge www.instantetraining.com
  39. 39. Influence of Social Media Likes / Shares / +1s • Your friend +1s it • Your friend shares it on Google Plus • Your friend shares it on another connected network • Your friend Likes it • Your friend shares it on Facebook or Twitter • Other networks with related content @stonetemple / + Eric Enge www.instantetraining.com
  40. 40. Rel=Author @stonetemple / + Eric Enge www.instantetraining.com
  41. 41. Now There’s a Ranking Factor? “… over time, as we start to learn more about who the high quality authors are, you could imagine that starting to affect rankings.” (October 2012) @stonetemple / + Eric Enge www.instantetraining.com
  42. 42. SEO for Social Media Professionals Bob Tripathi @ bobtripathiFacebook.com/Instantetraining #IETraining @bobtripathi www.instantetraining.com 42
  43. 43. Who Am I ?• Over 10 Years of “in-the-trenches” online marketing experience• Top rated speaker at industry conferences on SEO,Social Media, Paid Search topics• Worked with large US brands like Discover Card, SearsHoldings championing online initiatives• Passion for training led to founding of Instant E-Training @bobtripathi www.instantetraining.com 43
  44. 44. 1. SEO more data drivenFocus more on conversions and less on rankingshttp://www.sujanpatel.com/seo/search-killed-rankings-the-seo-reports-that-matter-now/ @bobtripathi www.instantetraining.com 44
  45. 45. 2. Video SEO to play to play a bigger partas this will ensure new quality content @bobtripathi www.instantetraining.com 45
  46. 46. 3. More Social Search integration fromboth Google and Bing“Search engines are really evolving towards giving you a set of answers… like, I have aspecific question, answer this question for me. And when you think about it from thatperspective, Facebook is pretty uniquely positioned to answer a lot of the questions thatpeople have. That’s one obvious thing that would be interesting for us to do in the future.” –Mark Zuckerberg @bobtripathi www.instantetraining.com 46
  47. 47. 4. Higher spend allocated to contentcreation in 2013 as reliance on originalcontent goes high http://contentmarketinginstitute.com/2012/10/2013-b2b-content-marketing-research/ @bobtripathi www.instantetraining.com 47
  48. 48. 5. Increased integration in PPC + SEO –Companies viewing them as one channel @bobtripathi www.instantetraining.com 48
  49. 49. 6. More human raters influencing Google search qualityhttp://www.youtube.com/watch?v=nmo3z8pHX1Ehttp://searchenginewatch.com/article/2172154/How-Google-Uses-Human-Raters-in-Organic-Search @bobtripathi www.instantetraining.com 49
  50. 50. 7. SEO is not in a vacuum so thinkholistically – think overall web marketing SEO Content Social Marketing Media YOU Link Usability Building @bobtripathi www.instantetraining.com 50
  51. 51. 8. Google+ will evolve and bring in morefeatures since Social Data is criticalhttp://googleblog.blogspot.com/2012/12/google-communities-and-photos.html @bobtripathi www.instantetraining.com 51
  52. 52. 9. Online PR, SEO, and Social Media willsee a greater integrationhttp://searchenginewatch.com/article/2200470/PRWEb-and-PitchEngine-SEO-SmartSMO-Sexy-Newsmakers @bobtripathi www.instantetraining.com 52
  53. 53. 10. Hiring will see an uptick but employerswill look at broader skills beyond just SEO @bobtripathi www.instantetraining.com 53
  54. 54. Introducing…SEO WebConference + Certification 23 Live Online Sessions covering… SEO keyword Research  Web Analytics SEO Link Building  PR and SEO SEO + Social Integration  SEO for Small Biz Content Marketing for SEO  and many other topics Linkbaiting Video SEO In-House SEO @bobtripathi www.instantetraining.com 54
  55. 55. Sign-up for SEO Training http://www.instantetraining.com/seo-2013/ @bobtripathi www.instantetraining.com 55
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×