Social Media Faceoff              Google+ vs. FacebookFacebook.com/Instantetraining              Hashtag: #IETraining     ...
About Instant E-Training"Give a man a fish to eat and you feed him for a day. Teach a man how to fish andyou feed him for ...
Online Training Video Library                                  Videos on Social Media, SEO,                               ...
Live Online Training WorkshopsRecordings Available                       Hashtag: #IETraining   www.instantetraining.com
Host: Bob Tripathi• Over 10 Years of “in-the-trenches” online marketing experience• Top rated speaker at industry conferen...
Meet Kristi Hines                   • Online marketing consultant, freelance writer,                   professional blogge...
Top Considerations When Creating a Google Account• Who will have access?• Who will need access?• What will this account be...
Your Personal Google+ Profile – SEO Basics             Hashtag: #IETraining   www.instantetraining.com
Your Personal Google+ Profile - Circles            Hashtag: #IETraining   www.instantetraining.com
Your Personal Google+ Profile – Organizing by Circles• Organize who you follow by:   – Topic or interest   – Location   – ...
Your Personal Google+ Profile – Audience Engagement •   +1 posts, photos, videos, and comments. •   Comment on posts, phot...
Getting Started with      Google+       Pages   Hashtag: #IETraining   www.instantetraining.com
Your Google+ Page – Create a Page Go to plus.google.com/pages/create orlook for        . Then choose a category.          ...
Your Google+ Page – Local Business Category              Hashtag: #IETraining   www.instantetraining.com
Your Google+ Page - Subcategories• Local Business & Places   –   Home and Construction   –   Education and Culture   –   E...
Your Google+ Page – Local Business Example              Hashtag: #IETraining   www.instantetraining.com
Your Google+ Page – Other Category Options              Hashtag: #IETraining   www.instantetraining.com
Your Google+ Pages - Subcategories• Product or Brand   –   Aerospace and Defense                         –    Gifts and Oc...
Your Google+ Pages - Subcategories• Company, Institution, or Organization   –   Aerospace and Defense                     ...
Your Google+ Pages - Subcategories• Arts, Entertainment, or Sports   –   Album                                       –    ...
Your Google+ Page – Important Elements•   Name – What will people search?•   Headline – Make a great first impression.•   ...
Your Google+ Page –Page Example        Hashtag: #IETraining   www.instantetraining.com
Your Google+ Page – Start the Conversation• Post some updates including:  – Latest blog posts  – Articles about your brand...
Your Google+ Page – Connect Your Websitedevelopers.google.com/+/plugins/badge/               Hashtag: #IETraining   www.in...
Your Google+ Page – Circles      Hashtag: #IETraining   www.instantetraining.com
Pros of Google+ Pages vs.     Facebook Pages      Hashtag: #IETraining   www.instantetraining.com
Why Google+? Direct Connection to Search             Hashtag: #IETraining   www.instantetraining.com
Why Google+? Direct Interaction with FansGoogle+ Pages can comment & like updates  on personal profiles – Facebook can’t! ...
Why Google+? Send Targeted Updates• Google+ Pages can use circles like  personal profiles. Create circles for:  – Employee...
Why Google+? Live Chats• Google+ Pages can also use the Hangouts  feature for live chats  with fans (10 max)!• Hangouts wi...
Pros of Facebook Pages vs.      Google+ Pages       Hashtag: #IETraining   www.instantetraining.com
Why Facebook? More Traffic      Hashtag: #IETraining   www.instantetraining.com
Why Facebook? More Followers       Hashtag: #IETraining   www.instantetraining.com
Why Facebook? More Customization         Hashtag: #IETraining   www.instantetraining.com
Why Facebook? Better AdministrationQuickly see page notifications, add additional       admins, and get visitor insights! ...
Meet Eric Enge             • Founder of Stone Temple Consulting – a 20 person             interactive marketing company.  ...
Google+ Strategy             Hashtag: #IETraining   www.instantetraining.com
Social is Now a Big Deal at Google                 Hashtag: #IETraining   www.instantetraining.com
A Closer Look                Hashtag: #IETraining   www.instantetraining.com
Elements of the Strategy • Integrate with all Google Properties   1. Search   2. AdWords   3. Gmail   4. Google Analytics ...
66 to 67% market share  in the USHashtag: #IETraining            @stonetemple                       www.instantetraining.com
Greater Than 40% Market Share        Hashtag: #IETraining   www.instantetraining.com
Android          Source: comScore via Gigaom             Hashtag: #IETraining                @stonetemple                 ...
Hashtag: #IETraining            @stonetemple                       www.instantetraining.com
Google Reader (56%)              Hashtag: #IETraining            @stonetemple                                     www.inst...
Google Chrome      25% Market Share and Growing Rapidly                 Hashtag: #IETraining   www.instantetraining.com
Brands Will Push It                 Hashtag: #IETraining   www.instantetraining.com
Impact on Search Engine Results         Hashtag: #IETraining   www.instantetraining.com
Add to Google+ Circles from SERP’s                Hashtag: #IETraining   www.instantetraining.com
Hashtag: #IETraining   www.instantetraining.com
Shares by Google+ Friends              Hashtag: #IETraining   www.instantetraining.com
Google adding social proof!                Hashtag: #IETraining   www.instantetraining.com
Hashtag: #IETraining   www.instantetraining.com
Hashtag: #IETraining   www.instantetraining.com
Link Building with Google+       Hashtag: #IETraining   www.instantetraining.com
Reach Audiences Through Sharing               Hashtag: #IETraining   www.instantetraining.com
Some of Then are Potential LinkersLink Yield = Percentage of the Audience that will Link to You                       Hash...
Relevance IS a Huge Factor                                             Source: nicktadd.com      Link Yield Highly Depende...
Some of the “Sharers” are Influencers                Hashtag: #IETraining   www.instantetraining.com
The Role of InfluencersLink Yield is Higher When Influencers Share Your Content                    Hashtag: #IETraining   ...
Key Factors in Success • Uniqueness of Content • Quality of Content • Reach of Sharers • Influence of Sharers • Relevance ...
Reasons to Setup your Profile • So no one else misappropriates it • The new + operator in Google search • Google is totall...
Learn more…23 Live Online Sessions including…    Social Media Strategy                        Google+ Optimization strateg...
All Attendees Receive…. Ask questions after sessions –  Private Q&A for all attendee                                      ...
Attendee Testimonial “Instant E-Training is by far the most effective way to learn for anyone getting into social media fo...
Reserve Your Seat today!www.instantetraining.com/SMBT12                 Hashtag: #IETraining   www.instantetraining.com
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Google+ vs. Facebook - Social Media Faceoff

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We are witnessing some tectonic shifts in Social Media with the emergence of Google+. Essentially, there are two questions on everyone’s mind and they are 1) Will Google+ Beat Facebook? and
2) Should you and your business be on Google+?

View this Google+ presentation as leading industry experts Eric Enge (Author of The Art of SEO) and Kristi Hines (Blogger, Author, Social Media expert) cover the in’s and out’s of Google’s strategy behind Google+ and how you can take full advantage of this new social media platform.

Published in: Technology, Business
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  • Very usefull training and learned a few things by attending the webinar. Thank you and keep up the good work.

    Best regards from The Netherlands.

    Bjorn van Dort
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Google+ vs. Facebook - Social Media Faceoff

  1. 1. Social Media Faceoff Google+ vs. FacebookFacebook.com/Instantetraining Hashtag: #IETraining Hashtag: #IETraining www.instantetraining.com
  2. 2. About Instant E-Training"Give a man a fish to eat and you feed him for a day. Teach a man how to fish andyou feed him for lifetime.” - Lao Tzu, 6th Century Chinese PhilospherFounded in late 2010, Instant E-Training is creating an online learning environmentimparting interactive marketing training using highly engaging e-learning tutorials bybringing the best instructors together and using streaming video as the primary methodof delivering marketing training.Training provided by some of Search & Social industry leaders including…. Clara Shih Eric Enge Christine Churchill Bob Tripathi Hollis Thomases Dan Zarrella Dave Kerpen Hashtag: #IETraining www.instantetraining.com
  3. 3. Online Training Video Library Videos on Social Media, SEO, Facebook, LinkedIn, Content Marketing and more. Strategy Videos http://www.instantetraining.com/ pricing-plans How-to Videos Hashtag: #IETraining www.instantetraining.com
  4. 4. Live Online Training WorkshopsRecordings Available Hashtag: #IETraining www.instantetraining.com
  5. 5. Host: Bob Tripathi• Over 10 Years of “in-the-trenches” online marketing experience• Top rated speaker at industry conferences on SEO,Social Media, Paid Search topics• Worked with large US brands like Discover Card, SearsHoldings championing online initiatives• Passion for training led to founding of Instant E-Training Hashtag: #IETraining www.instantetraining.com
  6. 6. Meet Kristi Hines • Online marketing consultant, freelance writer, professional blogger. • She writes for leading social media & search blogs like Social Media Examiner, Search Engine Watch, Search Engine Journal to name a few. • On her own blog, Kristi covers blogging tips, social media and search tips.@kikolaniwww.kikolani.com • Little known fact: She’s a great Salsa dancer! Hashtag: #IETraining www.instantetraining.com
  7. 7. Top Considerations When Creating a Google Account• Who will have access?• Who will need access?• What will this account be connected to?• What if you leave your employer? Hashtag: #IETraining www.instantetraining.com
  8. 8. Your Personal Google+ Profile – SEO Basics Hashtag: #IETraining www.instantetraining.com
  9. 9. Your Personal Google+ Profile - Circles Hashtag: #IETraining www.instantetraining.com
  10. 10. Your Personal Google+ Profile – Organizing by Circles• Organize who you follow by: – Topic or interest – Location – Who you want to share with – Who you want to see updates from Hashtag: #IETraining www.instantetraining.com
  11. 11. Your Personal Google+ Profile – Audience Engagement • +1 posts, photos, videos, and comments. • Comment on posts, photos, and videos. • Tag connections using @Their Name. • Create hangouts for video chat. Hashtag: #IETraining www.instantetraining.com
  12. 12. Getting Started with Google+ Pages Hashtag: #IETraining www.instantetraining.com
  13. 13. Your Google+ Page – Create a Page Go to plus.google.com/pages/create orlook for . Then choose a category. Hashtag: #IETraining www.instantetraining.com
  14. 14. Your Google+ Page – Local Business Category Hashtag: #IETraining www.instantetraining.com
  15. 15. Your Google+ Page - Subcategories• Local Business & Places – Home and Construction – Education and Culture – Entertainment and Recreation – Banking and Finance – Food – Gas and Automotive – Health and Beauty – Insurance – Lodging – Manufacturing, Mining, Utilities, Agriculture, Fishing... – Professional Services – Shipping and Mailing – Stores and Shopping – Storage Hashtag: #IETraining www.instantetraining.com
  16. 16. Your Google+ Page – Local Business Example Hashtag: #IETraining www.instantetraining.com
  17. 17. Your Google+ Page – Other Category Options Hashtag: #IETraining www.instantetraining.com
  18. 18. Your Google+ Pages - Subcategories• Product or Brand – Aerospace and Defense – Gifts and Occasions – Antiques and Collectibles – Health – Apparel and Accessories – Home Decor – Appliances – Home and Garden – Arts and Entertainment – Jewelry and Watches – Auto – Mature – Baby and Kids – Media – Business and Industrial – Music – Celebrity – Office Supplies – Computers and Hardware – Pets and Services – Education – Public Figure – Electronics – Software – Fashion and Beauty – Sports and Outdoor Gear – Financial Services – Tools and Equipment – Food and Beverages – Travel – Games and Toys – Website Hashtag: #IETraining www.instantetraining.com
  19. 19. Your Google+ Pages - Subcategories• Company, Institution, or Organization – Aerospace and Defense – Internet and Software – Auto – Legal – Banks and Financial – Media, News and Publishing – Biotech and Chemicals – Mining and Materials – Computer and Hardware – Non-profit – Consulting and Business Services – Political Organization – Education and Schools – Professional Services – Energy and Utilities – Religious Organization – Engineering and Construction – Retail and Consumer Merchandise – Farming and Agriculture – Telecommunications – Fashion and Beauty – Transport and Freight – Food and Beverages – Travel and Leisure – Government Organization – Health – Industrials – Insurance Hashtag: #IETraining www.instantetraining.com
  20. 20. Your Google+ Pages - Subcategories• Arts, Entertainment, or Sports – Album – Newspaper – Amateur Sports Team – Playlist – Award Show – Professional Sports Team – Blog – Radio Station – Book – Record Label – Concert and Performance – School Sports Team – Concert Tour – Song – Festival – Sporting Event – Fictional Character – Sports League – Magazine – Studio – Movie – TV Channel – Music Award – TV Network – Music Band – TV Show – Music Chart – TV / Move Aware – Music Video – Video Game – Musical Instrument – Visual and Performing Arts Hashtag: #IETraining www.instantetraining.com
  21. 21. Your Google+ Page – Important Elements• Name – What will people search?• Headline – Make a great first impression.• Photostrip – Represent your brand.• Introduction – Think conversions!• Contact Info – Phone, address, email, etc.• Website – Your main URL.• Related Links – Other profiles, blog, top pages on your website. Hashtag: #IETraining www.instantetraining.com
  22. 22. Your Google+ Page –Page Example Hashtag: #IETraining www.instantetraining.com
  23. 23. Your Google+ Page – Start the Conversation• Post some updates including: – Latest blog posts – Articles about your brand / product – Articles about your industry – Ask a question Hashtag: #IETraining www.instantetraining.com
  24. 24. Your Google+ Page – Connect Your Websitedevelopers.google.com/+/plugins/badge/ Hashtag: #IETraining www.instantetraining.com
  25. 25. Your Google+ Page – Circles Hashtag: #IETraining www.instantetraining.com
  26. 26. Pros of Google+ Pages vs. Facebook Pages Hashtag: #IETraining www.instantetraining.com
  27. 27. Why Google+? Direct Connection to Search Hashtag: #IETraining www.instantetraining.com
  28. 28. Why Google+? Direct Interaction with FansGoogle+ Pages can comment & like updates on personal profiles – Facebook can’t! Hashtag: #IETraining www.instantetraining.com
  29. 29. Why Google+? Send Targeted Updates• Google+ Pages can use circles like personal profiles. Create circles for: – Employees – Partners – VIP Customers – Customers by Location – Members of Loyalty Program Hashtag: #IETraining www.instantetraining.com
  30. 30. Why Google+? Live Chats• Google+ Pages can also use the Hangouts feature for live chats with fans (10 max)!• Hangouts with Extras will have advanced features including: Hashtag: #IETraining www.instantetraining.com
  31. 31. Pros of Facebook Pages vs. Google+ Pages Hashtag: #IETraining www.instantetraining.com
  32. 32. Why Facebook? More Traffic Hashtag: #IETraining www.instantetraining.com
  33. 33. Why Facebook? More Followers Hashtag: #IETraining www.instantetraining.com
  34. 34. Why Facebook? More Customization Hashtag: #IETraining www.instantetraining.com
  35. 35. Why Facebook? Better AdministrationQuickly see page notifications, add additional admins, and get visitor insights! Hashtag: #IETraining www.instantetraining.com
  36. 36. Meet Eric Enge • Founder of Stone Temple Consulting – a 20 person interactive marketing company. • Co-Author of “The Art of SEO” • Frequent speaker at conferences such as PubCon, SMX Advanced, SES, and others. • Prolific writer for industry publications like Search Engine Land, Search Engine Watch, and others. • Trainer & Co-Founder of Instant E-Training Hashtag: #IETraining www.instantetraining.com
  37. 37. Google+ Strategy Hashtag: #IETraining www.instantetraining.com
  38. 38. Social is Now a Big Deal at Google Hashtag: #IETraining www.instantetraining.com
  39. 39. A Closer Look Hashtag: #IETraining www.instantetraining.com
  40. 40. Elements of the Strategy • Integrate with all Google Properties 1. Search 2. AdWords 3. Gmail 4. Google Analytics 5. Blogger 6. Places 7. YouTube 8. Google Docs 9. Google reader 10. Android 11. Chrome Hashtag: #IETraining www.instantetraining.com
  41. 41. 66 to 67% market share in the USHashtag: #IETraining @stonetemple www.instantetraining.com
  42. 42. Greater Than 40% Market Share Hashtag: #IETraining www.instantetraining.com
  43. 43. Android Source: comScore via Gigaom Hashtag: #IETraining @stonetemple www.instantetraining.com
  44. 44. Hashtag: #IETraining @stonetemple www.instantetraining.com
  45. 45. Google Reader (56%) Hashtag: #IETraining @stonetemple www.instantetraining.com
  46. 46. Google Chrome 25% Market Share and Growing Rapidly Hashtag: #IETraining www.instantetraining.com
  47. 47. Brands Will Push It Hashtag: #IETraining www.instantetraining.com
  48. 48. Impact on Search Engine Results Hashtag: #IETraining www.instantetraining.com
  49. 49. Add to Google+ Circles from SERP’s Hashtag: #IETraining www.instantetraining.com
  50. 50. Hashtag: #IETraining www.instantetraining.com
  51. 51. Shares by Google+ Friends Hashtag: #IETraining www.instantetraining.com
  52. 52. Google adding social proof! Hashtag: #IETraining www.instantetraining.com
  53. 53. Hashtag: #IETraining www.instantetraining.com
  54. 54. Hashtag: #IETraining www.instantetraining.com
  55. 55. Link Building with Google+ Hashtag: #IETraining www.instantetraining.com
  56. 56. Reach Audiences Through Sharing Hashtag: #IETraining www.instantetraining.com
  57. 57. Some of Then are Potential LinkersLink Yield = Percentage of the Audience that will Link to You Hashtag: #IETraining www.instantetraining.com
  58. 58. Relevance IS a Huge Factor Source: nicktadd.com Link Yield Highly Dependent on Relevance of Content to the Audience Hashtag: #IETraining www.instantetraining.com
  59. 59. Some of the “Sharers” are Influencers Hashtag: #IETraining www.instantetraining.com
  60. 60. The Role of InfluencersLink Yield is Higher When Influencers Share Your Content Hashtag: #IETraining www.instantetraining.com
  61. 61. Key Factors in Success • Uniqueness of Content • Quality of Content • Reach of Sharers • Influence of Sharers • Relevance of the Content to Audience Reached • Your Perceived Authority Hashtag: #IETraining www.instantetraining.com
  62. 62. Reasons to Setup your Profile • So no one else misappropriates it • The new + operator in Google search • Google is totally committed to Google+ • Total integration will cause lots of potential exposure • Google+ will help drive search results • Success depends on developing visibility Hashtag: #IETraining www.instantetraining.com
  63. 63. Learn more…23 Live Online Sessions including… Social Media Strategy Google+ Optimization strategies Building Social Media Team PR and Social Media Facebook Marketing Social Media for Non-Profits Twitter Marketing for Business Small Business Social Media Content Strategies for Social Web Social Media ROI LinkedIn Strategies Listening for Social Intelligence Social Video & YouTube Marketing Measuring Social Influence Hashtag: #IETraining www.instantetraining.com
  64. 64. All Attendees Receive…. Ask questions after sessions – Private Q&A for all attendee Social Media Certificate for all attendeesNetwork with fellow attendees in Our private community Hashtag: #IETraining www.instantetraining.com
  65. 65. Attendee Testimonial “Instant E-Training is by far the most effective way to learn for anyone getting into social media for business. They cover every topic you need to know, and expose you to some of the best in the field. The Ryan Maas resources they provide are invaluable Indiana, and I give them my highest USA recommendation.” Hashtag: #IETraining www.instantetraining.com
  66. 66. Reserve Your Seat today!www.instantetraining.com/SMBT12 Hashtag: #IETraining www.instantetraining.com

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