About Instant E-Training"Give a man
a fish to eat and you feed him for a day. Teach a man how to fish andyou feed him for lifetime.” - Lao Tzu, 6th Century Chinese PhilospherFounded in late 2010, Instant E-Training has created an online learning environmentwith the goal of imparting top notch marketing training by bringing leading industryexperts together in an interactive & collaborative online environment.Speakers include Social Media’s best & brightest…Erik Qualman Dan Zarrella Brian Carter Dave Kerpen Hollis Thomases Clara Shih Lee Odden @IETraining www.instantetraining.com
Online Training Video Library Videos
on Social Media, SEO, Facebook, LinkedIn, Content Marketing and more. Strategy Videos http://www.instantetraining.com/ pricing-plans How-to Videos @IETraining www.instantetraining.com
Meet Bob Tripathi• 10+ years
of “in-the-trenches” online marketing experience for companies of all sizes• Top rated speaker at industry conferences on SEO,Social Media, Paid Search topics• Worked with large US brands like Discover Card, SearsHoldings championing online initiatives• Passion for training led to founding of Instant E-Training @IETraining www.instantetraining.com
Meet Brian Carter • Recognized
authority with 12+ years of Google & Facebook marketing • CEO of FanReach.net, Facebook Program • Author of two Facebook Marketing books • Speaks globally & cited by all major publications @IETraining www.instantetraining.com
Facebook is Huge • 750
Million Users • More than 150 Million in the U.S. alone • Only India and China have larger populations than Facebook • All age groups are well represented@briancarter www.likeonomics.or
The Most Powerful Prospect-Targeting Opportunity
in History • Never before in history has the average business had the power to target this many people this specifically • 730+ Million Users • Target by demographic, location and likes@briancarter www.likeonomics.or
Facebook Profits: FanReach Case Studies
Rosehall Kennel • 6500% ROI • Started getting sales with less than 500 fans after spending less than $100 Note: we do not have enough data to know if these results are typical.
F1000 (NDA)• Outdoor Industry Ecommerce•
260,000 fans in 3 months• 62% of fans were from word of mouth• 99,122 fans directly from paid ads• Total ad cost of $13,758.22• Cost per paid fan = $0.14• Cost per fan all fans = $0.053
Some of Our Case StudiesNiche
Cost Per Fan Fans Grown Feedback %Vacation Rental $0.25 5,500 2.0%Boxing $0.003 13,300 1.5%Pet Supplies $0.10 9,000 1.5%E-tail Outdoors $0.09 2,400 1.1%Automotive $0.07 1,900 0.75%Parenting $0.05 95,000 0.5%*Civic/Political $0.03 6,100 2.0%The goal here was to get clicks to the site more than likes or comments.
How To Fight “Ad Burnout”Change
up the imageRewrite the copyCreate a promotion or somethingnewsy to tell them aboutPause the ad for a few weeks and thenrun it again
Not Granular Enough: $4.15 per
fanComments: This is one of my first Facebook ad campaigns ever, and a great example ofhow not to do it. Notice how different the targets are from one another and how thead copy doesn’t mention them at all. This ad makes the mistake of assuming you careabout what I’m promoting, and has no call to action at all, thus the low CTR and highCPC.
3,599 fans for $76.09 …
2 cents per fanComments: Slightly more than 2 cents per fan. Check out the clever use of “loooove”to grab attention and emphasize the passion. Keep in mind, though, this ad may be aviolation of trademark, so watch out for that and don’t use other people’s trademarksor you’ll be at legal risk and Facebook can even shut your account down.
1,118 fans for $36.13… 3
cents per fanComments: A little over 3 cents per fan. Part of the key to high CTR is the right image.With horses, it’s not easy to get the whole horse into a 110x80 image and still seemuch. For viewers to connect emotionally with the image, they have to be able to seeit, so only the head is shown here, and this is a nice, friendly looking horse.
753 fans for $12.23 …
1.6 cents per fanComments: Another ad questionable in terms of using someone else’s likeness. Thetwo advertising guidelines that apply are:• 4b. Ads must clearly represent the company, product, or brand that is being advertised.• 5a. Ads must not be false, misleading, fraudulent, or deceptive.• 12a. Ads cannot include any content that infringes upon the rights of any third party, including copyright, trademark, privacy, publicity or other personal or proprietary right.
30 cents per fanComments: Here’s
an ad that doesn’t violate the guidelines but manages to get 30cent fans. For an odd target like this, that’s actually pretty good.
More ads from Corey McNeilComments:
Corey is an expert SEOand a FanReach student who hasstudied the heck out of ourmaterial, and we talk about hisresults in a lot of our videos andcourses.He only shows CPC here but you canestimate cost per fan from theaction:click ratio here… respectively6 cents, 20 cents, 75 cents and 90cents.See how the cheapest cost per fan isthe simplest ad? NO BRAINERmarketing, buddy!
458 Fans for $24.34 =
4.5 Cents Per FanMark’s business works great on Facebook and poorly with AdWords. This is becausehis product is a hybrid of two or three interests… people who love baseball or softballand the people who want to give roses to them. Baseball plus romance. AdWords isbuilt to harvest people with specific popular interests- only a fraction of those who likethose sports ALSO want to give roses. Only a fraction of those who want to give roseslike those sports. That leads to a bad CTR and low quality score in AdWords and a highCPC. But in Facebook, Mark can cheaply gather people who like all of those things andthen market to them repeatedly on the fan page, and it works - he gets a 473% ROI onhis fan acqusition ad spend.
How To Have It All“CLICK
LIKE if you think the Heat can SWEEPDallas or COMMENT as to why the Mavericks willmake this a series.”- SportscenterThe formula is:“Click Like if you think [one thing] or Comment asto why you think [the opposite]”
12+ Leading Facebook Marketers… Dennis
Yu Lisa Buyer Brian Carter Alison Zarrella Marty WeinTraub CEO BlitzLocal & Author, Speaker, Author “Facebook Author “Facebook Author “Killer Facebook Authority Columnist Like Economy” Marketing” Facebook Ads” @IETraining www.instantetraining.com
Free Training Videos – Worth
$400 Free Bonus #1 15+ Training videos on Facebook marketing Fast Tracks your learning with additional resources. @IETraining www.instantetraining.com
Free Workshop Videos worth $140
Free Bonus #2&3 2 Hour Long training videos from Clara Shih & Dave Kerpen on Facebook Marketing. @IETraining www.instantetraining.com
Free 1 Year Social Media
Magazine FreeSubscription Worth $78 Bonus #4&5 Industry’s only print magazine on all things Social Media. News stand price $78 for 1 year subscription but free for you! Free 300+ page ebook on Social Media with chapter contributions from leading experts worth $20 @IETraining www.instantetraining.com
Attendee Testimonial “The Facebook Intensive
Program was exactly what I was looking for in a professional online course I could apply to my work. The program presented experts who could deliver the full scope of information clearly, a well-planned schedule that moved at a good pace, flexibility and access to great materials/resources and ample time after the program to review and refer back to videos, workshops and resources. Terri Rioux Facebook Program Attendee @IETraining www.instantetraining.com
With Facebook Training You Get…
1. 20 Live Online Sessions – Full Rate $597 2. Q&A access, private community, and 6 months access – Value $497 3. 10+ Free Training Videos - Value $400 4. Two Hour long training videos – Value $140 5. Free 1 year magazine subscription – Value $78 6. Free 300+ page ebook – Value $20 7. Free 1 Month Membership to library – Value $79 8. Free 3 Month Training Video Membership(Certification Attendees Only – Value $238 ) 9. Free Phone Consultation (30 mins) – Value $250 10. Free Book (The Like Economy) – Value $25 $2,086 Original @IETraining www.instantetraining.com
• Attend all 20 Live
Sessions • Everything from WebConference• Ask Q&A • Hands-on Certification Project• Free Bonus Materials • Weekly Mentoring Calls • Weekly Quizzes • 3 Months Free Video Membership @IETraining www.instantetraining.com
Reserve Your Seat for Facebook
WebConferenceTrack! $597 $397 $397 / 2 payment : Payment 1 - $97 - today $97 to get started. Payment 2 - $300 – After 30 Days www.instantetraining.com/FB12 @IETraining www.instantetraining.com
Reserve Your Seat for Facebook
CertificationTrack! $1,197 $898 $898 / 2 payments: $449 today to get started Payment 1 - $449 - today Payment 2 - $449 – After 30 Days www.instantetraining.com/FB12 @IETraining www.instantetraining.com