Lotusphere 2012 - Harnessing the Power of Enterprise Mobility


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It's hard not to talk to an enterprise customer these days without getting into a discussion about Mobile. By 2012, the shipment of smartphones and tablets is expected to exceed that of traditional personal computers, including laptops. Enterprise CIOs want to use these personal mobile devices to give better access to their internal data and processes for employees, as well as enabling better purchasing and support services for their customers. Complicating this is the variety of devices used, employees who wish to use their own devices at work, application level and device management, cost controls, and security concerns. In this session, Bob Sutor will discuss his views on the foundational needs of enterprises for a mobile application platform, mobile device management, and security.

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Lotusphere 2012 - Harnessing the Power of Enterprise Mobility

  1. 1. 1582AHarnessing the Power ofEnterprise MobilityBob Sutor | VP, Mobile Platform | IBM© 2012 IBM Corporation
  2. 2. IBM’s statements regarding its plans, directions, and intent are subject to change or withdrawalwithout notice at IBM’s sole discretion.Information regarding potential future products is intended to outline our general product directionand it should not be relied on in making a purchasing decision.The information mentioned regarding potential future products is not a commitment, promise, orlegal obligation to deliver any material, code or functionality. Information about potential futureproducts may not be incorporated into any contract. The development, release, and timing of anyfuture features or functionality described for our products remains at our sole discretion. 2 | © 2012 IBM Corporation
  3. 3. Agenda■ Mobile and the evolution of computing■ Market directions for mobile■ Mobile entry points: build, run & connect, manage, secure, transform, grow 3 | © 2012 IBM Corporation
  4. 4. Mobile is a significant component of theevolution of computing Consumer experience and “bring your own device” are driving much new enterprise use. 4 | © 2012 IBM Corporation
  5. 5. The four three views of mobile New Smarter Explosion of Rapid consumption, wireless connected innovation in delivery, and infrastructure, devices driven consumer- industry including IT into by the “Internet oriented models, taking the network, of Things,” devices and into account optimization, machine to operating growth market analytics, and machine, and systems differences and application Smarter Planet solutions like platforms payments Consumer Enterprise Network Wireless 5 | © 2012 IBM Corporation
  6. 6. Market view: Handset dominance does notnecessarily last 1995 2001 2008 2011 2013+ ? Palm Nokia RIM Apple Android 500,000 units sold 40% Market share Fastest growing Most valuable Has 43.7% of the in 6 months; 70% of all mobile phones stock. 56% of company in the US smartphone market share smartphones, 77% world, 27.3% of US market (10/11) 3yr CAGR (19.7% smartphones share in 10/11)Consumer Simple data entry Texting, WAP, form Keyboard, limited Form factor, Flexibility factor browser, Blackberry Full browser, touch messenger screen, many appsEnterprise Email sync Email Wireless, secure, Limited Control emailNetwork Analog 2G 3G 3G/4G 4GWireless Tethered RFID Bluetooth, GPS NFC nascent Internet of Things? Hardware Software Ecosystem & User Experience IBM Corporation 6 | © 2012
  7. 7. Market view: In what technologies will ourclients be investing? 7 | © 2012 IBM Corporation
  8. 8. The 2011 IBM Tech Trends Report 8 | © 2012 IBM Corporation
  9. 9. IBM has a long history of enabling mobile capabilities 2003: Founder of Open 2001: IBM Key Mobile Alliance contributor to 2003: Leads mobile standards 2008: IBM J2ME (Java efforts around: Device chairs HTML5 mobile addition) Mgmt.SyncML, Mobile Web work group 1999: IBM biggest Services, Mobile E-mail, First mobile contributor to DRM,Presence/IM,Multimodal devices ship Linux and , Smart Card, RFID, with J2ME associated mobile Telematics, Telephony implementation 2011: SPDE 4.0 2009: SPDE 3.0 2011:IBM and ARM to 2010: Littleton Collaborate on Advanced 2009: IBM delivers Mobile Analyst award wining apps Semiconductor Technology 2008: IBM Event for Mobile Electronics for customers and Acquires events – Air Canada, Telelogic - 2010: IBM IBM and Samsung 2001: SPDE Wimbledon, USGA, announces assists Mobile The Masters, US Announce Joint Research Introduced 2006: handset Intelligent Site into New Semiconductor • Mobile data Open, Tony Awards. Operations SPDE 2.0 developers build Technology services device software • Subscriber 2009: IBM launches 2010: IBM Mobile Enterprise IBM Mobile Technology 1998: IBM Launches management acquires Big Fix Preview • Portal 2007: IBM acquires Services Pervasive Computing Micromuse Netcool Division, introducing management • eTOM process become critical key software products. offering for service automation assurance Key Technologies Shipped in Products Today 2007: New IBM • Big Fix becomes core part • Micromuse Netcool becomes core of Technology Enables of Tivoli Asset Manager Tivoli system management/ Single-Chip Mobile • HTML 5 and Dojo are core assurance offering Solutions integrating the to WebSphere Mobile • Telelogic becomes Rational SDL multiple RF/analog feature pack Suite / Rhapsody functions • Everyplace Deployment • IBM’s JRE shipped in 150M phones becomes Lotus Expeditor • WECM becomes Lotus Mobile 2007: Web Services • SPDE continues to ship Connect Standards approved 9 | © 2012 IBM Corporation
  10. 10. Customers are focused on a new set ofmobile client initiatives Business to Enterprise Business to Consumer Mobile Client Initiatives Build, Connect & Run Building mobile applications Connecting to and running backend systems in Increase worker productivity support of mobile  Improve customer satisfaction Improved claims processing Manage & Secure  Deeper customer engagement Increase revenue through sales and loyalty Managing mobile engagements devices and  Drive increased sales through applications Extend existing applications to Personalized offers mobile workers and customers  Customer service Securing my Reducing fuel, gas, or fleet mobile business maintenance costs that are  Competitive differentiator relevant in particular industries  Improve brand perception Increase employee Extending existing Transform & Grow  Deeper insight into customer responsiveness and decision business buying behavior for up sell and making speed capabilities to cross sell mobile devices Resolve internal IT issues faster  Improve in store experience with Reduce personnel cost (utilizing mobile concierge services Creating new personal owned instead of business corporate issued devices) opportunities 10 | © 2012 IBM Corporation
  11. 11. Build and connect / run Mobile Client Initiatives What are we doing now? ■ Customers can use Build, Connect & Run Building mobile applications Rational tools and WebSphere to build and Connecting to and running backend deploy web-based mobile systems in applications. support of mobile ■ The full collection of IBM middleware is available to Manage & Secure Managing mobile devices and customers to build applications scalable, reliable, highly Securing my available transactional mobile business applications that can be accessed via mobile Extending existing devices. Transform & Grow business capabilities to mobile devices Creating new business opportunities 11 | © 2012 IBM Corporation
  12. 12. At Impact 2011, IBM delivered key mobile capabilitiesto help our customers target the mobile webWebSphere Application Server Feature Packfor Web 2.0 and Mobile ■ Bring the power of your applications to mobile users ■ Extend the reach of WAS applications from the Desktop to Mobile devices ■ Satisfy end user demand for better “anytime, anywhere” access ■ Speed time to value through cross device web browser support ■ Key capabilities in version 1.1: ─ Support for popular Smart Phones and Tablets, including their respective look and feel ─ Cross device support for desktop and mobile web applications ─ Rapid delivery of outstanding user experiences through innovative user interface services 12 | © 2012 IBM Corporation
  13. 13. The IBM Mobile Technology Preview is now available 13 | © 2012 IBM Corporation
  14. 14. Mobile platforms must support all application models Web/Hybrid Native App Development Android Environment Apple Dev Tools XCode (ADT) (Eclipse) (Eclipse) Code: HTML, JavaScript, CSS Debug: Browser (all devices), iPhone Emulator, Code: Objective-C Code: Java or C Android Emulator, etc. Debug: iPhone Emulator Debug: Android emulator Mix Native and Hybrid code in a single application HTML HTML Native Allows Native Native Native Native HTML UIs to connect Hybrid Device Bridge & MAP APIs MAP APIs MAP APIs to device Hybrid Application and MAP iOS, Android, Windows Phone, ... APIs iOS Application Android Application Etc. Run & Transform & Build Manage Secure Connect Grow 14 | © 2012 IBM Corporation
  15. 15. A mobile platform extends existing enterpriseinfrastructure to address requirements for mobile Web Applications Mobile Targeted Applications • Multiple relevant smart phone operating systems with different application programming languages • Mobile hardware and user interfaces evolve much faster than the typical enterprise software cycle Native: Java, Objective-C • Interactions are short and sometimes HTML, JavaScript, RIA Web/Hybrid: HTML5, JavaScript touch based Desktop Web Mobile Web, Hybrid and Native Apps Browser • Server platform captures application requirements and exposes data and Network: LAN or Internet application logic in an abstracted form Wireless Network VS Java EE • Applications must be distributed & updated to numerous devices Java EE Mobile Platform • New security requirements for Application Server Application Server encrypting and wiping data on device • Optimizations can dramatically improve network performance ESB ESB • Enterprise connectors expose legacy data via mobile channels • Notifications and messaging are key to maintaining both real-time and asynchronous behaviors 15 | © 2012 IBM Corporation
  16. 16. Manage and secure Mobile Client Initiatives What are we doing now? ■ Managed Services for Build, Connect & Run Building mobile applications complete mobile landscape management Connecting to and running backend ■ IBM Employee App Store systems in support of mobile called Whirlwind Manage & Secure ■ Tivoli Endpoint Managing mobile Management for basic devices and applications endpoint management Securing my mobile business Extending existing Transform & Grow business capabilities to mobile devices Creating new business opportunities 16 | © 2012 IBM Corporation
  17. 17. PCs and mobile devices have many of thesame management needs Traditional Endpoint Management Mobile Device Management  OS provisioning  Device inventory  Device Wipe  Patching  Security policy mgmt  Location info  Jailbreak/Root  Power Mgmt  Application mgmt detection  Anti-Virus Mgmt  Device config (VPN/Email/Wifi)  Enterprise App store  Encryption mgmt  Self-service portal  Roaming device support  Integration with internal systems  Scalable/Secure solution  Easy-to-deploy  Multiple OS support  Consolidated infrastructure 17 | © 2012 IBM Corporation
  18. 18. Tivoli Endpoint Manager (TEM) delivers a unifiedsystems and security management solution Unix / Linux Servers Android / iOS / Symbian / Windows Phone devices Windows & Mac Windows Mobile / Kiosks / Desktops/Laptops POS devices Supporting more devices… …and more capabilities Device Inventory Endpoint Protection S/W Use Analysis Patch Mgmt Power Mgmt Security Configuration Mgmt Mobile Device Mgmt * Configuration Mgmt Remote Control OS Deployment * MDM functionality is currently in beta: http://www-01.ibm.com/software/tivoli/solutions/endpoint/mdmbeta/ 18 | © 2012 IBM Corporation
  19. 19. Security considerations for mobile Continuum of locking down the device, the application, the data, or connectivity to the backend A secure device is a managed device Security needs to be there, but unobtrusive Support for a variety of mobile device platforms, most of which have immature security functionality Balance between user ownership of the devices and needed enterprise control to protect business data Mobile devices that are prone to loss and theft Trusted strong authentication for mobile, especially in growth markets, provided by biometrics Source: SAP AG, IDC, Forrester, Gartner, Symantec, Research & Markets Mobile Device Mobile Threat Mobile Mobile Network Mobile Identity & Security Management Information Protection Access Management Management Protection Identity Device wipe & Anti-malware Data encryption Secure Management lockdown Anti-spyware (device,file & app) Communications Authorize & Password Anti-spam Mobile data loss (VPN) Authenticate Management Firewall/IPS prevention Edge Protection Certificate Configuration Policy Web filtering Management Compliance Web Reputation Multi-factor authenticationTivoli Endpoint Protection Tivoli Endpoint Protection Tivoli Endpoint Protection Lotus Mobile Connect Tivoli Identity ManagerQ1 Labs IBM Managed Security Lotus Notes Traveler WebSphere Datapower Tivoli Access ManagerLotus Notes Traveler Services ISS Security Appliances Tivoli Federated Identity Manager Q1 Labs Tivoli Security Policy Manager WebSphere Datapower Q1 Labs 19 | © 2012 IBM Corporation
  20. 20. Transform and grow businesses Mobile Client Initiatives What are we doing now? ■ Our industry frameworks Build, Connect & Run Building mobile applications and solutions can be delivered to customers Connecting to and running backend via software, strategy and systems in business process support of mobile consulting ■ Customers can extend Manage & Secure Managing mobile devices and their presence to mobile applications devices through services Securing my engagements, mobile business WebSphere Commerce and IBM Social Business Extending existing Transform & Grow business capabilities to mobile devices Creating new business opportunities 20 | © 2012 IBM Corporation
  21. 21. IBM has a presence in today’s mobileapp store ecosystemsSome of the IBM apps currently available for download from the Apple App Store* IBM Lotus Notes Traveler IBM Sterling TMS Carrier Mobile Companion IBM Sterling Field Sales Mobile IBM Connections** IBM Sterling Order Management Coremetrics for Mobile Administration Mobile IBM Cognos Mobile IBM Sterling Control Center Mobile IBM Sterling Integrator Mobile IBM Sterling InFlight Data Management Mobile IBM Sterling Store Associate Mobile IBM Sterling Document IBM Creek Watch Tracking Mobile * Sterling apps are being transferred to IBM/Apple contract ** Also available in Android Market 21 | © 2012 IBM Corporation
  22. 22. IBM Mobile Solutions for Social Business Today User Needs Examples IBM Mobile Solutions Social Collaboration Mobile Solutions Email IBM Lotus Notes Traveler Extend desktop Calendar social collaboration IM chat IBM Sametime services to popular Communications mobile devices IBM Connections Online meetings Social collaboration Lotuslive Meetings File sharing IBM Symphony Mobile Sites and Applications WebSphere Portal Themes SFA/CRM Extend internal and Tech support Web Experience Factory & RAD external Web experiences to Marketing popular mobile Commerce Mobile Portal Accelerator devices Workflow Others IBM Lotus Domino XPages Secure Mobile Gateway Simple secure connection from popular mobile devices to IBM Lotus Mobile Connect enterprise hosted solutions 22 | © 2012 IBM Corporation22
  23. 23. IBM Notes Traveler – email, calendar, and contacts  Traveler supports iOS, Android, Symbian, Windows Mobile  Security, encryption and device policy management features included (e.g. passwords, device wipe) 23 | © 2012 IBM Corporation
  24. 24. IBM Connections Mobile ■ Mobile access to enterprise social collaboration ■ Access social network, profiles, communities, status updates, files, photos, videos, activities, blogs, wikis, forums, bookmarks 24 | © 2012 IBM Corporation
  25. 25. Customer Story: WimbledonThe All England Lawn Tennis and Croquet Club goes mobile 25 | © 2012 IBM Corporation
  26. 26. Clients’ focus on their mobile initiatives drivesIBM imperatives Mobile Client Initiatives IBM can: ■ Provide products, solutions, and services that Build, Connect & Run Building mobile applications address all aspects of the mobile entry points ■ Significantly increase awareness globally on Connecting to and running backend what IBM is doing in mobile systems in support of mobile ■ Catalyze the ecosystem by engaging Manage & Secure customers, developers, ISVs, partners and Managing mobile early adopters through public communities, devices and applications social business, and IBM programs ■ Enable our large installed base for mobile Securing my mobile business ■ Connect research, product, service, and Extending existing solution offerings across the company to demonstrate differentiation and market Transform & Grow business capabilities to mobile devices leadership ■ Address differences in customer needs and Creating new business market dynamics in growth markets opportunities 26 | © 2012 IBM Corporation
  27. 27. Questions? 27 | © 2012 IBM Corporation
  28. 28. Legal disclaimer© IBM Corporation 2012. All Rights Reserved. The information contained in this publication is provided for informational purposes only. While efforts were made to verify the completeness and accuracy of the information contained in this publication, it is provided AS IS without warranty of any kind, express or implied. In addition, this information is based on IBM’s current product plans and strategy, which are subject to change by IBM without notice. IBM shall not be responsible for any damages arising out of the use of, or otherwise related to, this publication or any other materials. Nothing contained in this publication is intended to, nor shall have the effect of, creating any warranties or representations from IBM or its suppliers or licensors, or altering the terms and conditions of the applicable license agreement governing the use of IBM software. References in this presentation to IBM products, programs, or services do not imply that they will be available in all countries in which IBM operates. Product release dates and/or capabilities referenced in this presentation may change at any time at IBM’s sole discretion based on market opportunities or other factors, and are not intended to be a commitment to future product or feature availability in any way. Nothing contained in these materials is intended to, nor shall have the effect of, stating or implying that any activities undertaken by you will result in any specific sales, revenue growth or other results. All customer examples described are presented as illustrations of how those customers have used IBM products and the results they may have achieved. Actual environmental costs and performance characteristics may vary by customer. IBM, the IBM logo, Lotus, Lotus Notes, Notes, Domino, Quickr, Sametime, WebSphere, UC2, PartnerWorld and Lotusphere are trademarks of International Business Machines Corporation in the United States, other countries, or both. Unyte is a trademark of WebDialogs, Inc., in the United States, other countries, or both. Java and all Java-based trademarks are trademarks of Sun Microsystems, Inc. in the United States, other countries, or both. 28 | © 2012 IBM Corporation