What Is Social Media Seminar

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explanation of what 'social media' is, and how it can help businesses.

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What Is Social Media Seminar

  1. 1. What is Social Media ? •What is Social Media? •What can Social Media can do for your company? •Case Study- ‘the power of Twitter’ •What are the first steps to get my company involved?
  2. 2. What is Social Media ? “the online technologies and practices that people use to share content, opinions, insights, experiences, perspectives, and media themselves”( Wikipedia)
  3. 3. Social media tools can include: social networks communities forums social bookmarks podcasts message boards video sharing sites photo sharing sites bookmarks wikis Blogs microblogs
  4. 4. How Relevant is Social Media • 100,000,000 videos on YouTube • 200,000,000 Blogs • 73% of active online users have used a blog • 57% have joined a social network • 83% have uploaded videos • 55% have uploaded photos
  5. 5. What has changed? Interruption Based Permission Based Telesales SEO Direct mail Blogging Email Blasts Social Media Printed Ads RSS Feeds TV Free Trails/Tools Radio Viral Videos
  6. 6. It Looks to Complicated to Understand? "Getting up to speed on social media is like learning to ride a bike; it's difficult and intimidating at first, but once you get the hang of it you can get where you want to go quickly - and even enjoy the ride." - Columnist Steve McKee, Business Week Magazine, Jan. '09in "Why Social Media is Worth Small Business Owners' Time."
  7. 7. So How does Social Media Work? See it as a ‘business networking’ Meet people-start conversations Answer questions – help others Ask Questions – trust others advice
  8. 8. Social Media is ‘engagement’ • Social Media helps people engage in conversation about a product/service, identify research, reviews( trip advisor). • It is an open forum whereby people engage differently. Companies ignore this phenomena at their peril!
  9. 9. How can Social Media help my Company? • Generate qualified leads • Increase subscribers to newsletter • Generate exposure to your product/services • Improved ranking in Search Engines • Build new business partnerships • Use what your customers are saying to improve your product/services
  10. 10. Can Your product/Service be Found? • When a potential customer is researching about your product/service, can they find you on: • Discussion Sites ( Blogs etc) • Photo sharing site ( Flickr etc) • Video Sharing Sites (Youtube etc) • Article Sharing Sites (Digg etc) • Social/Business networking sites(Facebook, etc)
  11. 11. Case Study – The Shower Guys • Used ‘twitter’ campaign to drive traffic to their blog • Daily added a different picture of a part of a shower being held, to their blog • Asked for people to ‘identify’ the name of the part • Targeted small/medium size businesses in area following them on twitter.( and reciprocal) • Correct answer receives a prize RESULT: increased company name awareness leading to new orders & requests for seminars in ‘how to use Social Media’
  12. 12. Companies that have engaged and benefited from client’s opinions: • Starbucks • Lego • Butlins • Proctor & Gamble See: “The Future of Competion-Co-creating Unique value with Customers” by Prahalad & Ramaswamy
  13. 13. How do I Start? If you have a brand name or company name( or major keyword) that is important, register it with as many sites as possible Start by creating profiles/business page on: www.facebook.com i.e. http://companies.to/wsi-internet-consultants/ www.youtube.com i.e www.youtube.com/farmercopleys www.flickr.com i.e. www.flickr.com/farmercopleys www.wordpress.com i.e.www.wordpress.com/farmercopleys join www.linkedin.com
  14. 14. Thank You for Listening • For more information on: • How to create a Facebook ‘business page’ • How to create a blog • Future articles( How to set up ‘Flickr/YouTube’ etc) go to : http://companies.to/wsi-internet-consultants

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