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6 no cost steps to help achieve Google page 1 Ranking

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Workshop for The Business Network Wakefield offering 7 steps to help improve your Google Ranking.

Workshop for The Business Network Wakefield offering 7 steps to help improve your Google Ranking.

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  • 1. Google Page 1: 6 ‘no cost’ tips that can help achieve Page 1 ranking By Bob Snowzell
  • 2. E-bob internet marketing
    • Owned & Managed 5 businesses
    • Engineering Company
    • Garden Buildings Supplier
    • Oil Clean Up Business
    • Property Rental & Refurbishment
    • Internet Marketing
  • 3. E-bob internet marketing
    • Increasing sales, & delivering more clients through the power of the internet, by:
    • Search engine optimisation
    • Pay per Click marketing
    • Email marketing
    • Social media marketing
    • Video marketing
  • 4. What do we know about Google?
    • Quiz
  • 5. How Many Searches Per Month?
  • 6. Used for product Research
  • 7. High Useage of Web pages
  • 8. Google Search page
    • Local Search – (balloons)
    • Organic Search ( left hand side)
    • Sponsored Ads( PPC ) search (at top(sometimes) & right hand side
  • 9.  
  • 10.  
  • 11.  
  • 12. Google’s method of Search
    • Type in key word of phrase
    • Google delivers results( with ‘Most Relevant’ first)
    • Not: most important
    • Not : best company/product
    • But: most relevant
    • Googles Mantra
    • – relevance-relevance-relevance
  • 13. Determine best keyword phrases
    • Through research
    • Google keyword tool
    • Market samurai
    • Wordtracker
    • And other means
  • 14. Choose your keywords carefully
    • Important Information
    • How many searches per month
    • Variations on search term( singular/plural)
    • Competition for keyword/phrases
  • 15. Step 1 – Add main key words to meta tags
  • 16.  
  • 17. Step 2 –Update Content Regularily
    • Add fresh content to your website at least monthly
    • Have a blog on your website that is updated, preferably weekly
  • 18. Step 3 – Create a Google Places Page
    • Include full company information
    • Include keywords at beginning of description
    • Upload 10 images
    • Upload at least one video
  • 19. Step 4 – Join Local Directories
    • Google checks to see what other ‘local directories that your company is registered with
    • www.qype.co.uk
    • www.yelp.com
    • www.freeindex.co.uk
    • www.brownbook.net
    • Other specific local directories relative your products/services
  • 20. Step 5 - Register your website at www.dmoz.org
    • The Open Directory Project (ODP) is the largest, most comprehensive human-edited directory of the Web. It is constructed and maintained by a vast, global community of volunteer editors.
    • You can get a higher ranking in Google, Netscape, Lycos, DirectHit, HotBot AOL, Lycos and some of the most popular portals.
  • 21. Step 6. Add Google Analytics to Your Website
    • Google analyitcs allows you to measure
    • No of visitors
    • Time spent on site
    • Most popular/least popular pages
    • Bounce rate
    • Traffic Sources
  • 22. Step 7 – Make your website url, to include your main keywords
  • 23. e-bob internet marketing
    • Thank You for Attending!
    • ANY QUESTIONS?
  • 24.
    • Bob Snowzell
    • www.e-bob.co.uk
    • Internet Marketing
    • using Video, SEO & PPC
    • 01924 272721