Social Conversions 2013 – Social Media Marketing, the next level
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Social Conversions 2013 – Social Media Marketing, the next level

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Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that ...

Rebel without a cause? Yes, nearly everybody is doing it: Facebook, Twitter, Google+, Pinterest,Tumblr etc.. Significant amounts of money and time flow into Social Media. Why? Is it really that effective and what‘s next? By now you have probably given away enough, collected fans and developed Apps. But what is the next step? It‘s time to move to the next level: Social Conversions. How will “Likes” become clients, re-pins turn into money, retweets to leads and Circles to brand ambassadors? In this session Bob Seeger will share with you strategies, tips and success stories for Social Conversions. You will learn how you can gain more from Social Media beyond tools and big budgets and how to finally turn Social Media into a viable business option.

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Social Conversions 2013 – Social Media Marketing, the next level Social Conversions 2013 – Social Media Marketing, the next level Presentation Transcript

  • InspirationSocial Media Reloaded
  • CRASH BOOM BANGSailing 4 CsBest 4 Social 2 go next
  • CRASHBest 4 Social
  • 1. Speed
  • NOWISM
  • 28 minutes...
  • 28 minutes...
  • media planning was yesterdayMedia re/action is today
  • The slow ones willbe gone fast
  • 2. Fun
  • Have Fun tohave success
  • 3. respect
  • 15.000 Euro
  • No respectno love
  • Small things make allthe difference
  • 4. Common sense
  • Trust your instinct
  • CRASH BOOMSailing 4 CsBest 4 Social
  • Curation
  • 350 million photos
  • every day
  • Save your brand!
  • Red Bull gives you wiiiings
  • Would you post it on yourown newsfeed?
  • be relevantor be quiet
  • be shareableor be quiet
  • Change
  • 1. information2. dialogue3. participation4. immersion
  • Today consumer satisfactionis not enough
  • consumer enthusiasm
  • heart making notsensemaking
  • 1. exit2. voice3. loyality
  • From Costumerto Fan
  • Loyal beyond disappointment
  • Fans are active
  • use their energy& creativity
  • Community
  • Communities...1. more service2. more information3. more sales support
  • Morethan any brand
  • 18.000 Serviceanswers/ month
  • Communities &coworking
  • Cojones
  • More WOW
  • CRASH BOOM BANGSailing 4 CsBest 4 Social 2 go next
  • MOBILE
  • The present issociomobil
  • 2,5 billion more mobilesthantoothbrushes
  • 1 billion smartphoneswithin 6years
  • everywhere & nonstopwill change everything
  • faster & more comfortable & measure
  • The future? Siri?
  • 95
  • 97
  • 99
  • 100
  • 101Daumenknutschen statt Zungenkuss
  • 102
  • Social is mobile, sexyand everywhere
  • CONVERSION
  • Social Business orOut of Business
  • Don‘t call us FansTreat us like the best costumers
  • Only Conversion willlead to Business
  • 1. Get‘m‘out!2. Sign‘m‘up!3. Close the deal!
  • CRM & Conversionnot Fans & iPads
  • Mobile firstDigital firstSocial first
  • 1. Apps & Paywall2. Targeted Ads3. E-Commerce/Projekte
  • Next one:New ones
  • Facebook gets old
  • no money - no reach :-(
  • 124
  • 125
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  • 127
  • 128
  • 129
  • Next 2:Surprise 1
  • So?Und next?
  • Engageand changeordieout
  • CHEERS
  • Robert Bob Seegermail: rs@kommunikationskunst.atmobile: 0043 699 17 14 15 13fb: www.facebook.com/bob.seegerXing: www.xing.com/profile/Robert_Seegerweb: http://www.kommunikationskunst.atblog: http://www.robert-seeger.bizFriendship Requests