0
Eighteen lessons learned      working in the PR world<br />
1990Connections are the key<br />
1991Ace your starter account<br />
1992Go international<br />
1993Embrace new technologies<br />
1994Know what equity is<br />
1995Good people attract good people<br />
1996Establish ambitious goals<br />
1997Honesty is profitable<br />
1998Self-promotion is OK in PR<br />
1999Details really matter<br />
2000Take time for yourself<br />
2001Trust, but verify<br />
2002Listen, then act<br />
2003Public speaking inspires people<br />
2004Make your successor a hero<br />
2005Don’t be afraid of failure<br />
2006Know what is going on in the world<br />
2007Leverage clients to build expertise<br />
2008Make the money chase you<br />
Upcoming SlideShare
Loading in...5
×

Eighteen lessons learned working in the PR world

2,112

Published on

One signature lesson learned per year as an international PR executive starting in 1990.

Published in: Business, Education
1 Comment
0 Likes
Statistics
Notes
  • Be the first to like this

No Downloads
Views
Total Views
2,112
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
12
Comments
1
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Eighteen lessons learned working in the PR world"

  1. 1. Eighteen lessons learned working in the PR world<br />
  2. 2. 1990Connections are the key<br />
  3. 3. 1991Ace your starter account<br />
  4. 4. 1992Go international<br />
  5. 5. 1993Embrace new technologies<br />
  6. 6. 1994Know what equity is<br />
  7. 7. 1995Good people attract good people<br />
  8. 8. 1996Establish ambitious goals<br />
  9. 9. 1997Honesty is profitable<br />
  10. 10. 1998Self-promotion is OK in PR<br />
  11. 11. 1999Details really matter<br />
  12. 12. 2000Take time for yourself<br />
  13. 13. 2001Trust, but verify<br />
  14. 14. 2002Listen, then act<br />
  15. 15. 2003Public speaking inspires people<br />
  16. 16. 2004Make your successor a hero<br />
  17. 17. 2005Don’t be afraid of failure<br />
  18. 18. 2006Know what is going on in the world<br />
  19. 19. 2007Leverage clients to build expertise<br />
  20. 20. 2008Make the money chase you<br />
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×