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Eighteen lessons learned working in the PR world

by Robert Pickard on Jan 09, 2010

1,011 views

One signature lesson learned per year as an international PR executive starting in 1990.

One signature lesson learned per year as an international PR executive starting in 1990.

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communications public relations careers management pr

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Robert Yu , Marketing at Education Management These 18 lessons are really valuable! Thanks for sharing, Bob!

Robert Yu 2 years ago Reply
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Eighteen lessons learned working in the PR world — Presentation Transcript

Eighteen lessons learned working in the PR world
1990Connections are the key
1991Ace your starter account
1992Go international
1993Embrace new technologies
1994Know what equity is
1995Good people attract good people
1996Establish ambitious goals
1997Honesty is profitable
1998Self-promotion is OK in PR
1999Details really matter
2000Take time for yourself
2001Trust, but verify
2002Listen, then act
2003Public speaking inspires people
2004Make your successor a hero
2005Don’t be afraid of failure
2006Know what is going on in the world
2007Leverage clients to build expertise
2008Make the money chase you