Eighteen lessons learned working in the PR world
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Eighteen lessons learned working in the PR world

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One signature lesson learned per year as an international PR executive starting in 1990.

One signature lesson learned per year as an international PR executive starting in 1990.

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Eighteen lessons learned working in the PR world Eighteen lessons learned working in the PR world Presentation Transcript

  • Eighteen lessons learned working in the PR world
  • 1990Connections are the key
  • 1991Ace your starter account
  • 1992Go international
  • 1993Embrace new technologies
  • 1994Know what equity is
  • 1995Good people attract good people
  • 1996Establish ambitious goals
  • 1997Honesty is profitable
  • 1998Self-promotion is OK in PR
  • 1999Details really matter
  • 2000Take time for yourself
  • 2001Trust, but verify
  • 2002Listen, then act
  • 2003Public speaking inspires people
  • 2004Make your successor a hero
  • 2005Don’t be afraid of failure
  • 2006Know what is going on in the world
  • 2007Leverage clients to build expertise
  • 2008Make the money chase you