B-M Asia-Pacific social media infographics e-booklet
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B-M Asia-Pacific social media infographics e-booklet

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The Asia-Pacific region’s rapid uptake of digital media and its sheer diversity of digital platforms and communities is a truly breathtaking phenomenon. In the last few years, with online and mobile ...

The Asia-Pacific region’s rapid uptake of digital media and its sheer diversity of digital platforms and communities is a truly breathtaking phenomenon. In the last few years, with online and mobile penetration increasing rapidly across all Asian markets, and consumers spending more time creating, consuming and sharing information, the Asia-Pacific region is one of the fastest-growing digital landscapes in the world.

Indeed, as Asian digital communities - from Chennai to Chengdu to Cairns - increasingly spend time consuming information and dynamic content from online sources, we are witnessing a shift in magnitude in how companies need to plan and manage communications for the future. The possibilities are exciting. Identifying digital influencers and engaging with online social communities has fast become the ‘new normal’ at Burson-Marsteller in Asia-Pacific.

Our region’s diversity is staggering, with 2,000 spoken languages, a myriad of ethnicities, faces, nationalities and geographic landscapes. Perhaps no other continent on this planet is quite as dynamic, and Asia-Pacific’s digital landscape mirrors the momentum towards social media.

As the digital infographics presented in this booklet show, the penetration, platforms and social networks are different in each of our Asia-Pacific markets. One fact is consistent though - digital is here to stay.

I hope you enjoy our Internet landscape infographics compilation - the first of many efforts to share insights and perspectives on the game-changing ideas and topics that fascinate and inspire us during these exciting times.

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    B-M Asia-Pacific social media infographics e-booklet B-M Asia-Pacific social media infographics e-booklet Document Transcript

    • Version 1.1 Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011 www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia
    • Welcome1 Asia-Pacific2 Australia3 China4 Hong Kong5 India6 Indonesia7 Japan8 Malaysia9 Philippines10 Singapore11 South Korea12 Taiwan13 Thailand14 Vietnam References About Burson-Marsteller Asia-Pacific Further Info www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia
    • WELCOME The Asia-Pacific region’s rapid uptake of digital media and its sheer diversity of digital platforms and communities is a truly breathtaking phenomenon. In the last few years, with online and mobile penetration increasing rapidly across all Asian markets, and consumers spending more time creating, consuming and sharing information, the Asia-Pacific region has been one of the fastest- growing digital landscapes in the world.Indeed, as Asian digital communities – from Chennai to Chengdu toCairns – increasingly spend time consuming information and dynamiccontent from online sources, we are witnessing a shift in magnitude inhow companies need to plan and manage communications for thefuture. The possibilities are exciting. Identifying digital influencers andengaging with online social communities has fast become the ‘newnormal’ at Burson-Marsteller in Asia-Pacific.Our region’s diversity is staggering, with 2,000 spoken languages, anda myriad of ethnicities, faces, nationalities and geographic landscapes.Perhaps no other continent on this planet is quite as dynamic, andAsia-Pacific’s digital landscape mirrors the momentum towards socialmedia.As the digital infographics presented in this booklet show, thepenetration, platforms and social networks are different in each of ourAsia-Pacific markets. One fact is consistent though – digital is here tostay.I hope you enjoy our Internet landscape infographics compilation –the first of many efforts to share insights and perspectives on thegame-changing ideas and topics that fascinate and inspire us duringthese exciting times.Bob PickardPresident & CEOBurson-Marsteller, Asia-Pacific
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    • REFERENCESSources: Google Ad Planner www.internetworldstats.com www.checkfacebook.com media reportsNote: Google Ad Planner does not include Google.com and local Google search sitesMore at: www.bursonmarsteller.asia www.slideshare.net/bmasia
    • ABOUTBurson-Marsteller Asia-Pacific is the leadingconsultancy for organizations communicating in Asia-Pacific and internationally. With a presence in the regiondating back to 1973, Burson-Marsteller Asia-Pacifictoday includes 30 offices and affiliates in 16 countriesintegrated seamlessly into a global network operatingin 98 countries.Our Evidence-Based approach to communicationsprovides our clients with effective, data-drivenprograms delivered through multiple channels andfocused on tangible, measurable results.B-M Digital is Burson-Marsteller Asia-Pacific’s digital andsocial media marketing capability. B-M Digital enablesorganizations to utilize social media and word of mouthin an integrated, sustainable and measurable manner.D/BM is Burson-Marsteller’s integrated digital andsocial media influencer practice for China. D/BMsupports clients by monitoring digital influencers andcommunities, by nurturing brand advocates, and bycreating programs and campaigns that enablereputation and business. twitter.com/BMAsiaPacific Burson-Marsteller.Asia facebook.com/BursonMarsteller.Asia
    • FURTHER INFOAbout this booklet, pleasecontactAlbert Pereira Gosuke Kumamuraalbert.pereira@bm.com gosuke.kumamura@bm.comCharlie Pownall Zaheer Nooruddincharles.pownall@bm.com zaheer.nooruddin@bm.com . www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia
    • Burson-Marsteller Asia-Pacific Social Media #Infographics H1 2011 August 2011 www.twitter.com/BMAsiaPacific www.Burson-Marsteller.Asia www.facebook.com/BursonMarsteller.Asia