Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
Image and reputation in the age of digital communication
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Image and reputation in the age of digital communication

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In this presentation, Bob Pickard, President and CEO of Burson-Marsteller in Asia-Pacific, discusses the crafting and co-creation of persuasive narratives, digital storytelling through the newsfeed with stakeholders, producing and packaging content for the new public mind, and how the art of PR is becoming more of a science.

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