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Why Blogging Should be Your Internet Marketing Strategy
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Why Blogging Should be Your Internet Marketing Strategy

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Learn why Internet marketing efforts have to include a blog and why blogging allows you to take advantage of the latest trends in Internet, social media, and mobile marketing.

Learn why Internet marketing efforts have to include a blog and why blogging allows you to take advantage of the latest trends in Internet, social media, and mobile marketing.

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  • Bob Cohen is an expert in the field of Internet marketing. A former business development executive with a career at Hewlett-Packard, D.E.C. and Pinkerton Investigations, Bob has over 25 years of experience in high-technology marketing. He serves on the Board of Directors of an Internet Service company, and owns a local computer services business, Fast-teks where he uses his marketing techniques in the real world. He holds a California Community College teaching credential in Business and Marketing and teaches over 70 seminars a year at various locations throughout California and has started his own seminar programs for businesses.An active blogger and user of Social Networking since 2007, Bob is the author of “Social Networking for Beginners,” “Internet Safety and Security for Parents and other PC Users, ” and “Computer Security Essentials, “ and has a forthcoming book on Internet Marketing . In addition he has written training programs and speaks on topics such as Blogging, Social Networking, and Computers.
  • The presentation and all content,is copyright 2011 by bobology with all rights reserved. No portion of it , including any narration, may be distributed or copied without the permission of bobology.
  • Blogs offer a few things that other types of Web sites don’t offer or make easy to accomplish.Makes adding and editing content easy with WYSIWIG (what you see is what you get) writing and publishing tools.Blogs make search engines happy. Every headline or title of a blog post is a type of HTML format that search engines always search (a H1 tag format). Blogs also have lots of text for search engines to index, depending on the author and publisher, blogs are updated much more frequently than Web sites which increases ranking in search engine results. Blogs connect your content to the social Web with a built-in RSS feed. This RSS feed allows you to connect everything you publish on your blog to be sent to other social Web sites as soon as you publish the content. Blog sites, unlike Social Media sites like Facebook, Twitter, or LinkedIn are managed by you, with the ability to sell advertising, manage your design, layout, and other settings.Blogs allow you to create and update content from mobile devices. All blogging software allows you to update content by using an email address and some have mobile apps for smartphones.Blogs have built-in functions for readers to comment on content, a community building feature.
  • One of the challenges of using the Social Web is to create a strategy which allows you to create content once and use it across your network of Social Web sites. Blogs, because they all have RSS feeds which you can control, allow you to use a strategy of writing once, publishing everywhere. This graphic illustrates a collection of blogging sites in the center, because a blog offers you the ability to create and format content the way you want it to appear, in length and with your own HyperText links in the content, you can use a blog for your content database. Setting up your blog to provide content automatically to Facebook, Twitter, and LinkedIn is the first step in linking your content together. Then using your YouTube account, you can embed video in yoru blog posts. With photos you have the option to publish your photos on your blog, or use a photo sharing site like flikr or photobucket and send you photos to all of your Social Sites automatically. Depending on the formatting and message, you can develop an approach that fits your needs and time constraints to post content. Developing a plan for linking sites for posting content will save time, and will enable you to think of your audiences on each social site and what content is appropriate for each one.
  • The best way to learn more is to sign up for my email newsletter at www.bobology.com.


  • 1. About Bob CohenDigital Coach, Author, and Trainer
    • 25 years high-tech experience
    • 2. Over 150 Classes and Seminars
    • 3. Personal Computing
    • 4. Mobile Computing
    • 5. Blogging
    • 6. Social Networking
    • 7. Internet Marketing
    • 8. One-to-One Training and Consulting
    • 9. WordPress, Blogging, Facebook and Social Media Marketing
  • why blogging should be your internet marketing strategy
    Bob Cohen
    Author, Technology Trainer, Consultant
  • 10.
  • 11.
  • 12. Social Networking
  • 13. The Mobile Internet
  • 14. Social Networking – Bob’s Definition
    Online Content For and About People,
    with Relationship Rules You Can Manage
    • Combines multiple:
    • 15. applications (email, chat, blogging, etc.)
    • 16. content (text, photos, video, links, files)
    • 17. Lets you create online relationships
    • 18. Uses rules in establishing relationships
  • Why blog?
  • 19. RSS – the “secret sauce of social networking”Really Simple Syndication
    rss “readers” pick up the feed
    rss “feed”
    is always on
  • 20. personal
    Wall Posts
    personal account
    page account
    Wall Posts
    “Page” friends
  • 21.
  • 22. Photos
  • 23. Video
  • 24. Screen Captures, Surveys, and More
  • 25. Audio and podcasts
  • 26. Your Web Presence
    Personal Web Site
    Web Site
    Web Site
  • 27. Linking Content
  • 28. Next Steps
    • Get started:
    • 29. Start a Blog
    • 30. Connect your Blog to Social Networking Sites
    • 31. Setup a Facebook Page
    • 32. Learn and Practice
    • 33. Take a class (Conejo Valley)
    • 34. Sign up for my email updates and announcements
  • www.bobology.com