Persuasion by Bob McCann

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Persuasion (accompanies lecture) by Robert M. McCann, Marshall School of Business, University of Southern California

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  • Bugatti ($1,200,000) – world’s most expensive car
  • Persuasion by Bob McCann

    1. 1. Photo here istock<br />The art of persuasion<br />
    2. 2. “Don’t just be at the right place at the right time……..<br />CREATE the right place at the right time.” <br />
    3. 3. Rapport<br />
    4. 4. Rapport Techniques <br />
    5. 5. Partial Commitment<br />
    6. 6. Motivated by possibility or necessity?<br />Motivated by pleasure or pain? <br />
    7. 7. Setting the Stage<br />Bonding to Mental Investments <br />
    8. 8.
    9. 9. Vividness, Dramatic Difference & Repeatable Message<br />
    10. 10. Repetition<br />
    11. 11. Analogies<br />
    12. 12. Argument Order<br />
    13. 13. END<br />

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