• Save
Persuasion by Bob McCann
Upcoming SlideShare
Loading in...5
×
 

Persuasion by Bob McCann

on

  • 515 views

Persuasion (accompanies lecture) by Robert M. McCann, Marshall School of Business, University of Southern California

Persuasion (accompanies lecture) by Robert M. McCann, Marshall School of Business, University of Southern California

Statistics

Views

Total Views
515
Views on SlideShare
511
Embed Views
4

Actions

Likes
0
Downloads
0
Comments
0

3 Embeds 4

http://www.linkedin.com 2
http://www.lmodules.com 1
http://www.docseek.net 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment
  • Bugatti ($1,200,000) – world’s most expensive car

Persuasion by Bob McCann Persuasion by Bob McCann Presentation Transcript

  • Photo here istock
    The art of persuasion
  • “Don’t just be at the right place at the right time……..
    CREATE the right place at the right time.”
  • Rapport
  • Rapport Techniques
  • Partial Commitment
  • Motivated by possibility or necessity?
    Motivated by pleasure or pain?
  • Setting the Stage
    Bonding to Mental Investments
  • Vividness, Dramatic Difference & Repeatable Message
  • Repetition
  • Analogies
  • Argument Order
  • END