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Why you are stupid - 3 ways we all get social media wrong
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Why you are stupid - 3 ways we all get social media wrong

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My strategy presentation from the 2013 Social Capital Conference in Ottawa. I chose three ways of illustrating how we social media types can be stupid, and make a call for us all to expect more from ...

My strategy presentation from the 2013 Social Capital Conference in Ottawa. I chose three ways of illustrating how we social media types can be stupid, and make a call for us all to expect more from ourselves and make others expect more of us.

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Why you are stupid - 3 ways we all get social media wrong Why you are stupid - 3 ways we all get social media wrong Presentation Transcript

  • Why u r stoopidBob LeDrewTranslucid Communications
  • How are theeHow are theestupid?stupid?Let me count theLet me count theways...ways...How are theeHow are theestupid?stupid?Let me count theLet me count theways...ways...
  • 1. You’re stupidly1. You’re stupidlyoffensive.offensive.1. You’re stupidly1. You’re stupidlyoffensive.offensive.
  • Stupid offensiveMaybe you’re just stupidMaybe Dunning Kruger?Maybe you’re misjudging your audience
  • 2. You’re stupid2. You’re stupidand boringand boring2. You’re stupid2. You’re stupidand boringand boring
  • National Research Counc
  • Everybody’s boring
  • Stupid people:1.Don’t realize they’re boring2.Don’t alter their behaviourto be less boring3.Don’t examine why nobody isinterested in them
  • Smart = beinginterestingBe humanBe realSHUT UP and LISTEN once in a while
  • 3. You’re stupid3. You’re stupidand poor (budgetand poor (budgetwise)wise)3. You’re stupid3. You’re stupidand poor (budgetand poor (budgetwise)wise)
  • But weBut wedon’tdon’thavehaveenoughenoughbudgetbudgetBut weBut wedon’tdon’thavehaveenoughenoughbudgetbudgetWhy should I giveWhy should I giveyou money, you left-wingyou money, you left-wingsocial media kook?social media kook?Why should I giveWhy should I giveyou money, you left-wingyou money, you left-wingsocial media kook?social media kook?
  • What’s yourstrategy?
  • NOT your socialmedia strategy.
  • Your internal salesstrategy
  • Social media isSocial media isFUN! Whee!FUN! Whee!Social media isSocial media isFUN! Whee!FUN! Whee!
  • We all live in rainbow landwhere unicorns and bunniesfrolic & likes and sharesrule the day.
  • We could use someWe could use somebudget for videobudget for videoproduc-produc-We could use someWe could use somebudget for videobudget for videoproduc-produc- HUMBUG!HUMBUG!HUMBUG!HUMBUG!
  • Others have this crazy ideathat we should PROVE OURVALUE.
  • I have a secretI have a secretto share with you,to share with you,stupidheadsstupidheadsI have a secretI have a secretto share with you,to share with you,stupidheadsstupidheads
  • In the words of thisguy...
  • ...and...
  • We’re all stupid,all the time
  • We need to do better
  • We need to be smarter
  • We need to expectmore of ourselves
  • But...
  • Higher expectations=double-edged sworddouble-edged sword
  • ThanksBob LeDrew, principal consultant@bobledrewhttp://translucid.ca