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Westboro Village BIA
 

Westboro Village BIA

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Presentation delivered to Westboro Village BIA members February 21 introducing them to social media for small business and providing some basic steps to beginning to use social media strategically and ...

Presentation delivered to Westboro Village BIA members February 21 introducing them to social media for small business and providing some basic steps to beginning to use social media strategically and effectively.

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Westboro Village BIA Westboro Village BIA Presentation Transcript

  • Applied Social Media
  • What you told me1512 How knowledgeable do you feel about social media? (0=not knowledgeable at all; 9 5=extremely knowledgable) 6 3 0 0 1 2 3 4 5
  • What you told me What tactics do you use for business? 100Percentage of respondents using 80 73 60 40 45 27 27 20 18 14 0 5 1 k r Blog n e s r F ac eboo Twitte Lin kedI YouTub aily dealNothing Othe D
  • What you told me Do you have a social media strategy in place? Yes No 14% 86%
  • Who is using social media?
  • Who is using social media?• Small/medium sized businesses
  • Who is using social media?• Small/medium sized businesses• Large corporations
  • Who is using social media?• Small/medium sized businesses• Large corporations• Not-for profit organizations
  • Who is using social media?• Small/medium sized businesses• Large corporations• Not-for profit organizations• Individuals
  • Who is using social media?• Small/medium sized businesses• Large corporations• Not-for profit organizations• Individuals• Government
  • Who is using social media?• Small/medium sized businesses• Large corporations• Not-for profit organizations• Individuals• Government• Associations
  • Who is using social media?• Small/medium sized businesses• Large corporations• Not-for profit organizations• Individuals• Government• Associations• Fundraisers
  • One social media use case“If you are conducting some research in advance of buying a productor service[...] how credible would you consider each of these sourcesof information to be?” Newspapers 86 TV 83 Radio 78 Magazines 73 Company sites 68 Blogs 29 Facebook 21 Twitter 15 20 40 60 80 100Representative sample of 1014 Canadianspolled by Angus Reid September 29-30, 2011.Margin of error ±3.08% 19 times out of 20.
  • A generation gap 18-34 55+Blogs for purchase research 38% 16% YouTube 27% 15% Facebook as news source 22% 12% Company sites as news 23% 10% source
  • “A significant portion of our youngergeneration sees blogs, YouTube, Facebookand company websites as credible sourcesof news...In their minds... the boundaries ofcredibility between news, ‘circle of trust’conversations and marketing are blurring.” -- Carol Levine
  • Social Media for Business
  • What social media does for business: Your Customers Listen Share Talk Your Business
  • Social media does three things for business: Your Customers Listen Share Talk
  • Social media does three things for business: Your Customers Listen Share Talk They have a voice now
  • Social media does three things for business: Your Customers Listen Share Talk They have a voice now Traditional marketing was one-way
  • Social media does three things for business: Your Customers Listen Share Talk They have a voice now Traditional marketing was one-way Social media marketing is two-way
  • Social media does three things for business: Your Customers Listen Share Talk They have a voice now Traditional marketing was one-way Social media marketing is two-way Listening and interacting is key
  • Social media does three things for business: Your Customers Listen Share Talk Your Business
  • Social media does three things for business: Your Customers Businesses who interact succeed Listen Share Talk Your Business
  • Social media does three things for business: Your Customers Businesses who interact succeed Talking with, not to, customers Listen Share Talk Your Business
  • Social media does three things for business: Your Customers Businesses who interact succeed Talking with, not to, customers Listen Sharing information that is relevant Share Talk Your Business
  • Social media does three things for business: Your Customers Businesses who interact succeed Talking with, not to, customers Listen Sharing information that is relevant Solving customers’ problems Share Talk Your Business
  • Fundamentals of social media for business:
  • Fundamentals of social media for business: AWARENESS
  • Fundamentals of social media for business: AWARENESSBe aware of your audience, who they are, where they are, and how they like to communicate. Understand what is important to them.
  • Fundamentals of social media for business:
  • Fundamentals of social media for business: ACTION
  • Fundamentals of social media for business: ACTION Be active, participate in the discussion,
  • Fundamentals of social media for business: ACTION Be active, participate in the discussion, don’t hard sell.
  • Fundamentals of social media for business:
  • Fundamentals of social media for business: AUTHENTICITY
  • Fundamentals of social media for business: AUTHENTICITY If you don’t truly believe in what you’re doing it will be obvious to others.
  • Fundamentals of social media for business:
  • Fundamentals of social media for business: TRUST
  • Fundamentals of social media for business: TRUSTBe a reliable source. Listen and react appropriately. Build trust with your customer or audience.
  • Strategy• Listen first, then engage.• Know your audiences• Know your goals• Choose your tactics• Measure• Repeat!
  • More resources/mbers/